Prime-Time Monday Ratings:
NBC Wins Opposite Repeats on CBS

Monday 10/30/06
Metered Market Ratings

Household Rating/Share
NBC 8.5/13
CBS 8.1/12
Fox 5.3/ 8
ABC 4.9/ 7
CW 2.5/ 4

-Percent Change From the Comparable Year-Ago Evening (Monday 10/31/05)
(The CW is compared to the UPN’s repeat combination of One On One, All of Us, Girlfriends and Half & Half; ABC aired Monday Night Football)
NBC: +37, UPN: +25, Fox: + 6, CBS: + 3, ABC: -55

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Fast National Results

-Total Viewers:
NBC: 13.29 million, CBS: 11.43, ABC: 7.05, Fox: 7.73, CW: 3.15

-Adults 18-49:
NBC: 4.9 rating/13 share, CBS: 3.6/ 9, ABC: 2.9/ 7, Fox: 2.8/ 7, CW: 1.4/ 3

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-Yesterday’s Winners:
Deal or No Deal (NBC), Heroes (NBC), Two and a Half Men R (CBS), CSI: Miami R (CBS)

-Honorable Mention:
Prison Break (Fox)

-Yesterday’s Losers (excluding repeats):
What About Brian (ABC)

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-Ratings Breakdown:
Against repeats on CBS, NBC opened the week on a winning note, with a first-place finish in the overnights, total viewers and adults 18-49. NBC’s Deal or No Deal (which will benefit by being removed from the Thursday 9 p.m. hour) kicked-off with a dominant 10.1/15 in the overnights, 16.84 million viewers and a 4.8/13 among adults 18-49, followed by Heroes at an above-average (and also first-place) 9.7/14 in the overnights, 14.74 million viewers and a 6.4/15 among adults 18-49. Although a 10 p.m. airing of Tuesday drama Friday Night Lights (Overnights: #2, 5.7/10; Viewers: #2, 8.29 million; A18-49: #2, 3.5/ 9) dipped from Heroes by a considerable 41 percent in the overnights, 6.45 million viewers and 45 percent among adults 18-49, there were two pieces of positive news.

1) Friday Night Lights increased from its most recent Tuesday 8 p.m. airing (Overnights: 4.0/ 6; Viewers: 6.27 million; A18-49: 2.6/ 7 on Oct. 24) by 42 percent in the overnights, 2.02 million viewers and 52 percent among adults 18-49.

2) Friday Night Lights increased from the most recent performance of regularly scheduled occupant Studio 60 (Overnights: 6.3/10; Viewers: 7.72 million; A18-49: 3.2/ 8 on Oct. 23) by 570,000 viewers and 9 percent among adults 18-49.

While the retention could have certainly been better out of Heroes, NBC may want to consider another Monday 10 p.m. airing of Friday Night Lights in place of Studio 60 (which has not been officially canceled).

A night of repeats on CBS performed at expected non-original levels. How I Met Your Mother opened with a 5.8/ 9 (#2) in the overnights, 8.46 million viewers (#3) and a 3.0/ 8 among adults 18-49 (#3) at 8 p.m., followed by struggling The Class (Overnights #3: 5.1/ 7; Viewers: #3, 7.16 million; A18-49: #4, 2.5/ 6), Two and a Half Men (Overnights: #2, 9.3/13; Viewers: #2, 13.77 million; A18-49: #2, 4.1/10), and a very funny installment of The New Adventures of Old Christine (Overnights: #2, 7.3/11; Viewers: #2, 10.77 million; A18-49: #3, 3.3/ 8) from 8:30-10 p.m. Old faithful CSI: Miami (Overnights: #1, 10.4/17; Viewers: #1, 14.20 million; A18-49: #1, 4.3/11) still won the 10 p.m. hour hands down despite facing original episodes of ABC’s What About Brian and the aforementioned Friday Night Lights on NBC.

ABC kicked off the evening with a repeat of Wife Swap at a fourth-place 4.7/ 7 in the overnights, 6.49 million viewers and a 2.6/ 7 among adults 18-49 at 8 p.m., followed by typical deliveries for The Bachelor: Rome (Overnights: #3: 5.7/ 8; Viewers: #3, 8.23 million; A18-49: #3, 3.2/ 8) and What About Brian (Overnights: #3: 4.3/ 7; Viewers: #3, 6.44 million; A18-49: #3, 2.9/ 8) from 9-11 p.m. Does anyone even care about The Bachelor franchise anymore?

Fox’s combination of Prison Break (Overnights: #2: 5.9/ 9; Viewers: #2, 8.96 million; A18-49: #2, 3.6/ 9) and the relocated Justice (Overnights: #4: 4.7/ 7; Viewers: #4, 6.50 million; A18-49: #4, 2.1/ 5) was on par with its performance from one week earlier, and for Justice that is not a positive. Retention among adults 18-49 for Justice out of Prison Break was just 58 percent. Original episodes of CW comedies Everybody Hates Chris (Overnights: 2.8/ 4; Viewers: 3.56 million; A18-49: 1.4/ 4), All of Us (Overnights: 2.5/ 4; Viewers: 3.08 million; A18-49: 1.3/ 3), Girlfriends (Overnights: 2.6/ 4; Viewers: 3.12 million; A18-49: 1.5/ 4) and The Game (Overnights: 2.3/ 3; Viewers: 2.84 million; A18-49: 1.3/ 3) remained down in the vicinity of approximately 15 percent from the UPN comedies in the year-ago fourth quarter.

Source: Nielsen Media Research data

Was last night a season high for Chris and All of Us? And that 1.4 among 18-49s is not far from what 7th Heaven was pulling earlier this year. Patience will pay off for the CW's Monday block. All of those numbers are up over last week's numbers.

Yes, they are Mushu -- slight improvement.

I don't understand the decision to move Justice to after Prison Break. It's a procedural court drama, which would seem to indicate it is older and female skewing. Why put it on after the young-male centric Prison Break when Bones also skews female and older?

Glad to see The CW's comedy block rising slowly week-to-week. Patience is a virtue The CW will have to have with much of its programming. I wonder how much, if at all, CBS's comedy block being in repeats aided The CW (they don't seem like overlapping audiences, but they are the only sitcoms on).

7th Heaven, though, was very strong among teen girls and W18-34 last season. And its ratings were still much stronger than Chris/All of Us is pulling at 8. And the 7th ratings would've just kept rising as the season progressed and more and more fans learned about the show's return.

Why do various fans here love to swing the knife at 7th Heaven? Any chance they get, tt's always the same ones and it doesn't really make for productive discussion. Keep in mind, mushu, that CBS' comedy lineup was in repeats (as was ABC's 8:00 Wife Swap) and the CW "urban" comedies still didn't improve much. Personally, I do enjoy watching "Chris" and "Girlfriends" but 7th Heaven was a more Monday-friendly show than these were. Maybe it's just because of how long I had it that way. If everyone says we should offer patience for the CW's Monday block then everyone should offer patience for 7th Heaven on Sundays - which is still outperforming other shows despite being cancelled and moved around for the first time in 10 years! Not to mention the fact that the Camdens have the tendency to rebound every November - just look at the ratings for the last three seasons, especially last year. Horrible start, then season highs in late fall. But, absolutely, patience is something the CW needs to have without a doubt.

As for "Brian", the cancellation axe is slowly appearing. I wonder if they'll keep the show on for the entire month of November sweeps with these ratings. They're not TERRIBLE but could, and should, be a heck of a lot better.

This message has been edited. Last edited by: mrpotato531,

My guess is that ABC will stick with What About Brian for the time being. The network has other more pressing issues to deal with.

On the year ago evening, 7th Heaven pulled a 1.9 among A18-49. It even topped 2.0 many times in November, with around 5.9-6 million total viewers on average.

Do you think 7th Heaven will rise in the ratings on Sundays once people know where to find it? I mean the show was already pulling 4.2mil on Mondays.

G'day Mark - Thought you might want to know one of the applications your reviews and the ratings are being used for.

I've compiled all the ratings as far back as mid-august and have used them to create a television based stock market.

At this point, based on the ratings for the shows and the channels supplied by PIFeedback this is a breakdown of the value of each channel from a starting rate of $2.50

ABC $85.92
NBC $82.18
CBS $102.16
Fox $65.76
The CW $23.87
My Network TV $11.28

These are fantasy values, not live stock information
I'm continuing to track ratings, and if you'd like, will post show stock values as they come in also.

Interesting! Yes, DragonChi, keep sending them. I wish playing the stock market was as easy!

By the way, are sure MyNetworkTV is not $1.28?

OK, Marc - I think you're overblowing the performance of Friday Night Lights vis-a-vis Studio 60. Yes, Friday Night Lights had marginally stronger ratings in NBC's Friday 10pm slot compared to Studio 60 - as you note very precisely - however, this was against much different competition that what Studio 60 has been facing:
- a repeat of CSI:Miami; and,
- a less than stellar Monday Night Football matchup (New England vs. Minnesota - Minn is a smaller market with a team that likely won't make the playoffs - a much less attractive matchup for TV ratings compared to last week's NY Giants vs. Dallas Cowboys)

I have no doubt that, against a repeat of CSI:Miami and Patriots vs. Vikings, Studio 60 would have at least met, if not surpassed what Friday Night Lights did for NBC last night.

Don't get me wrong - Studio 60 has serious problems - the show itself is good, but no creative standout, and it needs a better timeslot to build a following, but it's ratings performance compared to other shows needs to be judged on its merits - both positive and negative.

Noel

Marc this is what I think ABC should do is move Brian to Fridays at 8pm and then burn off the Six Degrees episodes after it. The only thing that helps Brian is it's demos are not bad. It had almost a 3.0 demo which is good. Also the Nine and Degrees are doing the 5's with way bigger lead-ins. Brian has a small lead-in with the Bachelor. The retention is not as bad but I think ABC will kill Degrees over Brian.

DragonChi, I LOVE IT!!!!

And I agree - MNTV should be $1.28!

Just to comment on the Friday Night Lights move, despite the CSI repeat it's still a last minute move for a lot of people, and not to mention they're replaying the episode tonight in it's normal timeslot, so many fans of the show may have been waiting for tonight, and not caught last nights episode. Just saying FNL might gain better ratings if it stayed in this slot a few weeks. Either way gaining 2 million in it's audience is a positive sign, now the question remains if it can bring those fans back to tuesday evening.

Either way from what I've read the FNL has to cost NBC half the money that Studio 60 costs. Which means to justify STudio 60 it would have to have a bigger audience.

Well, given that stock prices are usually based on how much people are willing to pay given expectations of future success (whether that be growth, profit, whatever measures you choose to use)... I guess MNTV should be lower! Though I can't imagine things doing WORSE than the current line-up.

I would buy a lot of CW share at this price.

Wonderful idea.