What follows are the fast national results for Thursday, Jan. 18, 2007. Overall averages appear first (in order of the highest rated network), followed by a half-hour breakdown in the order of ABC, CBS, NBC, Fox and the CW. Household rating and share is listed first, followed by total number of viewers (in millions) and adult 18-49 rating and share.
Although NBC's musical edition of Scrubs was clever, erosion from lead-in The Office remains severe, and the future of lead-out 30 Rock continues to worsen every week. ABC's Men in Trees, meanwhile, continues to lose too much audience from lead-in Grey's Anatomy, while CBS' competing Shark remains a question mark for that very same reason.
OVERALL AVERAGES CBS 10.3/16 -- 16.19 million -- 4.9/12
Is that a season high for Smallville (the episode *was* very hyped). Also, Scrubs hit a season low (while airing it's similarly uberhyped musical episode... I think this was its first time airing against original Grey's AND original CSI). 30 Rock was hilarious last night.
Posted this in What's Hot and What's Not:
Good news MIT fans! Last night MIT improved on last week's ratings over of Grey's Anatomy... even though Grey's was weaker! It improved in both Households and 18-49 ratings... meaning retention will be even better!
Last Week: Greys: 14.7 HH, 9.3 A18-49, 23 million viewers MIT: 6.9 HH, 3.4 A18-49, 10 million viewers Retention: 47% HH, 37% A18-49, 43% viewers
This Week: Greys: 14.1 HH, 8.7 A18-49, 21.9 million viewers MIT: 7.3 HH, 3.7 A18-49, 10.7 million viewers Retention: 52% HH, 43% A18-49, 49% viewers
Still plenty of improving to do... but a very positive sign!
The only differences this week was that Shark was new out of a CSI original (repeat last week, out of a CSI repeat), and ER was a repeat (new last week).
*now that I see the half-hour breakdown, the 10:30pm dropoff is still concerning...
It is great to see Ugly Betty number one again in its timeslot. Hopefully some of these new viewers will stick around once Survivor returns!
Does anyone else find it pathetic that a rerun of Til Death pulled in more viewers on Fox than an original episode of 30 Rock? NBC needs to do something with ER's lead-in, or ER's numbers will fall big time during February sweeps. Why not put 1 vs. 100 in the 9 to 10 slot on Thursdays? It would probably pull in better numbers than the two sitcoms they have there now and provide some sort of counter programming to CSI and Grey's Anatomy.
Scrubs and 30 Rock can be burned off on Friday nights in 1 vs. 100's old time slot.
Men in Trees better start picking up viewers or else it can kiss its season over. I think abc will leave it there for the entire season but once it is over it will see that MIT is dragging down its thursday nights. I personally love MIT and I want to see it do better, but this is how the tv biz works.
if they really want to save 30 rock they should put it after Earl and move the office to 9. Why is Fox insisting on leaving the OC at 9 and not move it to 8?
Was Ugly Betty a series high? I don't recall it cracking 14 million viewers before. And a 4.5 in A18-49 seems like it could be close (I remember ABC made a big deal about it getting a 4.4 last week). Too bad its a repeat next week... what happened to taking advantage of momentum (especially with that deliciously fantastic episode and cliffhanger/reveal)!?
Sad about the big drop off in viewers for Supernatural, but I'm happy that the ratings average is going up instead of down since they came back from hiatus.
Posts: 258 | Location: New York | Registered: 28 November 2006
