-Adults 18-49: Fox: 7.3 rating/19 share, ABC: 2.8/ 7, CBS and NBC: 1.9/ 5 each, CW: 0.4/ 1
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-Yesterday’s Winners: American Idol (Fox), Lost (ABC), Law & Order (NBC)
-Yesterday’s Losers (Excluding Repeats): Knight Rider (NBC), Katie Couric: All Access Grammy Special (CBS), Life (NBC), Life on Mars (ABC)
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-Ratings Breakdown: Fox, of course, got over the Wednesday “hump” in winning fashion care of old faithful American Idol, which was just chock full of silly drama last night. ABC and CBS tied for the No. 2 spot, with CBS a distant second in total viewers and ABC a distant No. 2 among adults 18-49.
American Idol kicked-off the evening with a hefty 26.26 million viewers and a 9.9 rating/27 share among adults 18-49 from 8-9 p.m. Comparably, that was close to levels from one year earlier. American Idol, in fact, beat the four competing networks combined by 7.06 million viewers and 90 percent among adults 18-49. Take a look:
-Wednesday 8 p.m. American Idol (Fox) – Viewers: 26.26 million (#1), A18-49: 9.9/27 (#1) Criminal Minds R (CBS) – Viewers: 8.54 million (#2), A18-49: 1/7/ 4 (#3t) Knight Rider (NBC) – Viewers: 4.94 million (#3), A18-49: 1.4/ 4 (#4) Lost R (ABC) – Viewers: 4.80 million (#4), A18-49: 1.7/ 5 (#3t) Privileged R (CW) – Viewers: 920,000 (#5), A18-49: 0.4/ 1 (#5)
Fox also dominated at 9 p.m., with recently introduced drama Lie to Me at 13.01 million viewers and a 4.7/12 among adults 18-49 (tied in the demo with ABC’s Lost). As good as that sounds, keep in mind that retention out of the second half of lead-in American Idol (Viewers: 28.76 million; A18-49: 11.0/28 at 8:30 p.m.) was just 45 percent in total viewers and 43 percent among adults 18-49. That, of course, does not make Lie to Me a “winner.”
ABC’s competing Lost was on the map with 10.98 million viewers (#2) and a 4.7/12 among adults 18-49 (#1t). While that may be down year-to-year, there is still great interest in the show despite the lack of lead-in support.
Next at 9 p.m. was CBS’ Katie Couric: All Access Grammy Special (Viewers: #3, 6.83 million; A18-49: #3, 2.1/ 5), followed by NBC’s Life (Viewers: #4, 6.76 million; A18-49: #4, 1.8/ 4), which could be facing eventual death, and a repeat of 90210 on the CW (Viewers: #5, 1.07 million; A18-49: #5, 0.4/ 1). Although CBS is trying to morph Katie Couric into its own version of Barbara Walters, let’s be honest: outside of her more established morning personality there is just something missing.
NBC moved into the winner’s circle at 10 p.m. care of granddaddy Law & Order (Viewers: 8.69 million; A18-49: 2.4/ 7), which built from the second half of lead-in Life (Viewers: 6.96 million; A18-49: 1.8/ 5 at 9:30 p.m.) by 1.73 million viewers and 33 percent in the demo. Keep in mind that CBS’ competing CSI: NY (Viewers: #2, 7.54 million; A18-49: #3, 1.9/ 5) was a repeat. That said, Law & Order should have been even stronger, but a time period win is still a positive, particularly for NBC.
Capping off the 10 p.m. hour was ABC’s relocated Life on Mars (Viewers: #3, 6.01 million; A18-49: #2, 2.1/ 6), which dipped from the second half of lead-in Lost (Viewers: 11.10 million; A18-49: 4.8/12) by a considerable 5.09 million viewers and 56 percent among adults 18-49. Needless to say, Life on Mars is just not working.
As a big Lost fan You need to remember that the US overnight ratings mean little in terms of the show's overall success. It airs in many markets overseas such as in the UK where it's a huge hit. Plus it's the most recorded show on TV, I think. It's overall weekly numbers worldwide have to be huge. Add to that the DVD sales and other show related items and I would be it's ABC's most profitable show.
ABC’s competing Lost was on the map with 10.98 million viewers (#2) and a 4.7/12 among adults 18-49 (#1t). While that may be down year-to-year, there is still great interest in the show despite the lack of lead-in support.
Capping off the 10 p.m. hour was ABC’s relocated Life on Mars (Viewers: #3, 6.01 million; A18-49: #2, 2.1/ 6), which dipped from the second half of lead-in Lost (Viewers: 11.10 million; A18-49: 4.8/12) by a considerable 5.09 million viewers and 56 percent among adults 18-49. Needless to say, Life on Mars is just not working.
Double-drat about 'Life on Mars'. There was a 2m30s over-run of 'Lost' past the 10 pm hour, so that 2.1 A18-49 might slip a bit in finals.
Last night, ABC did everything right to intrigue 'Lost' viewers into 'Life on Mars', with the "lost in New York promo" played during the first half of 'Lost' (that played upon the time-travel parallels) and the special 'Life on Mars' preview in the second half-hour of 'Lost'.
And the 'Life on Mars' episode last night was one of the best of the series.
I hope ABC continues to practice patience with 'Life on Mars' out of 'Lost'. They are most dynamic two hours of television on the air today.
-Adults 18-49: Fox: 7.3 rating/19 share, ABC: 2.8/ 7, CBS and NBC: 1.9/ 5 each, CW: 0.4/ 1
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-Yesterday’s Winners: American Idol (Fox), Lost (ABC), Law & Order (NBC)
-Yesterday’s Losers (Excluding Repeats): Knight Rider (NBC), Katie Couric: All Access Grammy Special (CBS), Life (NBC), Life on Mars (ABC)
----------
-Ratings Breakdown: Fox, of course, got over the Wednesday “hump” in winning fashion care of old faithful American Idol, which was just chock full of silly drama last night. ABC and CBS tied for the No. 2 spot, with CBS a distant second in total viewers and ABC a distant No. 2 among adults 18-49.
American Idol kicked-off the evening with a hefty 26.26 million viewers and a 9.9 rating/27 share among adults 18-49 from 8-9 p.m. Comparably, that was close to levels from one year earlier. American Idol, in fact, beat the four competing networks combined by 7.06 million viewers and 90 percent among adults 18-49. Take a look:
-Wednesday 8 p.m. American Idol (Fox) – Viewers: 26.26 million (#1), A18-49: 9.9/27 (#1) Criminal Minds R (CBS) – Viewers: 8.54 million (#2), A18-49: 1/7/ 4 (#3t) Knight Rider (NBC) – Viewers: 4.94 million (#3), A18-49: 1.4/ 4 (#4) Lost R (ABC) – Viewers: 4.80 million (#4), A18-49: 1.7/ 5 (#3t) Privileged R (CW) – Viewers: 920,000 (#5), A18-49: 0.4/ 1 (#5)
Fox also dominated at 9 p.m., with recently introduced drama Lie to Me at 13.01 million viewers and a 4.7/12 among adults 18-49 (tied in the demo with ABC’s Lost). As good as that sounds, keep in mind that retention out of the second half of lead-in American Idol (Viewers: 28.76 million; A18-49: 11.0/28 at 8:30 p.m.) was just 45 percent in total viewers and 43 percent among adults 18-49. That, of course, does not make Lie to Me a “winner.”
ABC’s competing Lost was on the map with 10.98 million viewers (#2) and a 4.7/12 among adults 18-49 (#1t). While that may be down year-to-year, there is still great interest in the show despite the lack of lead-in support.
Next at 9 p.m. was CBS’ Katie Couric: All Access Grammy Special (Viewers: #3, 6.83 million; A18-49: #3, 2.1/ 5), followed by NBC’s Life (Viewers: #4, 6.76 million; A18-49: #4, 1.8/ 4), which could be facing eventual death, and a repeat of 90210 on the CW (Viewers: #5, 1.07 million; A18-49: #5, 0.4/ 1). Although CBS is trying to morph Katie Couric into its own version of Barbara Walters, let’s be honest: outside of her more established morning personality there is just something missing.
NBC moved into the winner’s circle at 10 p.m. care of granddaddy Law & Order (Viewers: 8.69 million; A18-49: 2.4/ 7), which built from the second half of lead-in Life (Viewers: 6.96 million; A18-49: 1.8/ 5 at 9:30 p.m.) by 1.73 million viewers and 33 percent in the demo. Keep in mind that CBS’ competing CSI: NY (Viewers: #2, 7.54 million; A18-49: #3, 1.9/ 5) was a repeat. That said, Law & Order should have been even stronger, but a time period win is still a positive, particularly for NBC.
Capping off the 10 p.m. hour was ABC’s relocated Life on Mars (Viewers: #3, 6.01 million; A18-49: #2, 2.1/ 6), which dipped from the second half of lead-in Lost (Viewers: 11.10 million; A18-49: 4.8/12) by a considerable 5.09 million viewers and 56 percent among adults 18-49. Needless to say, Life on Mars is just not working.
Source: Nielsen Media Research data
WOW DSM never once had an 11m lead in or 10m for that matter yet pulled similar numbers to LOM which was picked up and moved into our time slot. As far as lost having a lead in ?? Lost being considered a winner also seems like a stretch. ABC what the heck??? How does the janitor know its all about scheduling?
Posts: 206 | Location: Hollywood | Registered: 19 October 2007
Pretty boring night. CM was in repeat and did okay against AI but nothing to write home about.
Lost is going down in total viewers and demo.
Lie to Me can get better number in viewers with a lead in that got 26 millions viewers and no CM as competition?
At 10h00 CSI:NY was pretty weak without its usual lead in, I know it was a repeat but still it should have done better considering it wasn't moved of its timeslot for an awful special with Katie Couric.
L&O looked good because CSI:NY was in repeat and unusually weak.
Life anf life on Mars are dead.
This message has been edited. Last edited by: DEMOS,
Originally posted by johnfisch: As a big Lost fan You need to remember that the US overnight ratings mean little in terms of the show's overall success. It airs in many markets overseas such as in the UK where it's a huge hit. Plus it's the most recorded show on TV, I think. It's overall weekly numbers worldwide have to be huge. Add to that the DVD sales and other show related items and I would be it's ABC's most profitable show.
All good but still mean nothing when it comes to add rate as many have often said here. The demo is apparently what is the most important and Lost, while still does have good demo, numbers are still going down week after week.
Under similar conditions last year L&O would have done about 2mm more and close to a 3.0.
On another matter, at what point do viewers of well rated shows get hip to the fact that they are being used to build other struggling shows in the next hour? From the looks of ABC's experience in some of their hours over the past few years, it appears that point has been reached. Even casual viewers who do not participate in these type of forums have to become cynical at the revolving door of shows appearing in 10pm hours.
It's not just ABC, but FOX with IDOL as well and a few years ago NBC with HEROES.
Posts: 3328 | Location: Western Pennsylvania | Registered: 13 December 2006
Originally posted by Marc Berman: What did you think about Lost last night?
Not a bad ep at all--after a weak start, I really feel they're building up to a good finish.
Much as I feel that the demands of network primetime have led to the story being unnecessarily padded out, I'm still enjoying the story being told. There's never been anything quite like Lost before, and I doubt there ever will be again.
That being said, how weird is it that it's not even the most-watched JJ Abrams show on TV anymore?
Lie to Me is pretty decent. I much prefer it to Fringe. Then again, this is only the third episode and Fringe didn't bug me until the fourth or fifth episode. We shall see. Given the set up, I could see Lie to Me growing much like House and Bones have while Fringe slowly shrinks due to the serial nature of the show.
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Posts: 912 | Location: Utah | Registered: 21 February 2007
Well, Life did get better ratings then when it aired last December and I don't think there was a lot of promotion for it. I hope the show can improve its numbers the way "Chuck" did or NBC renewes it and moves it to Fridays where expectations are lower (where it did well, considering the state of the entire network).
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