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Picture of Marc Berman
Posted
Prime Time Ratings:
Monday 4/23/07

The following results are based on the fast national ratings (Live Plus Same Day data)

-Total Viewers:
ABC: 14.07 million, CBS: 11.89, NBC: 9.96, Fox: 7.46, CW: 2.58

-Adults 18-49:
ABC: 4.1 rating/11 share, NBC: 3.9/10, CBS: 3.8/10, Fox: 2.8/ 8, CW: 1.2/ 3

----------

-Yesterday’s Winners:
Dancing With the Stars (ABC), Heroes (NBC), The King of Queens (CBS), CSI: Miami (CBS)

-Honorable Mention:
Deal or No Deal (NBC), Two and a Half Men (CBS), 24 (Fox)

-Yesterday’s Losers (excluding repeats):
Drive (Fox), Everybody Hates Chris (CW), All of Us (CW), Girlfriends (CW), The Game (CW), The Real Wedding Crashers (NBC)

Note: The individual show results are posted after the analysis courtesy of TravisYanin.

----------

-Ratings Breakdown:
Led by the addictive Dancing With the Stars, ABC opened the week on a winning note with an advantage over the No. 2 network (CBS in total viewers; NBC among adults 18-49) of 2.18 million viewers and five percent in the demo. Fox was fourth in both categories, followed by lagging The CW in the distant No. 5 spot.

Dancing With the Stars was the most-watched show of the evening, with 18.66 million viewers (and a 4.9 rating/13 share among adults 18-49) from 8-9:30 p.m. Take a look at the half-hour breakdown:

Dancing With the Stars
8:00 p.m. Viewers: 16.45 million, A18-49: 4.1 rating/13 share
8:30 p.m. Viewers: 19.15 million, A18-49: 5.0/14
9:00 p.m. Viewers: 20.39 million, A18-49: 5.5/13

Second in the 8 p.m. hour behind Dancing With the Stars was NBC’s Deal or No Deal at a healthy 10.84 million viewers and a 3.3/10 among adults 18-49. Next were CBS comedies How I Met Your Mother (Viewers: 6.20 million; A18-49: 2.3/ 7), which was a repeat, and The New Adventures of Old Christine (Viewers: 6.93 million; A18-49: 2.4/ 7), followed by Fox’s stalled Drive (Viewers: 4.60 million; A18-49: 1.8/ 5), and CW comedies Everybody Hates Chris (Viewers: 3.01 million; A18-49: 1.3/ 4) and All of Us (Viewers: 2.40 million; A18-49: 1.1/ 3).

Dancing With the Stars, of course, took the 9 p.m. half hour, with 20.39 million viewers and a 5.5/13 among adults 18-49. Combined with the first half hour of another 90-minute edition of The Bachelor: An Officer and a Gentleman (Viewers: #4, 10.56 million; A18-49: #4, 3.5/ 8), ABC averaged a dominant 15.47 million viewers and a 4.5/11 in the demo in the 9 p.m. hour. Also airing from 9-10 p.m. were CBS’ Two and a Half Men (Viewers: #2, 12.23 million; A18-49: #3, 3.9/10) and soon-to-conclude The King of Queens (Viewers: #1, 12.50 million; A18-49: #2, 4.1/10), NBC’s Heroes (Viewers: #3, 11.98 million; A18-49: #1, 5.3/13), Fox’s 24 (Viewers: #4, 10.31 million; A18-49: #4, 3.9/10), and The CW’s Girlfriends (Viewers: #5, 2.40 million; A18-49: #5, 1.2/ 3) and The Game (Viewers: #5, 2.51 million; A18-49: #5, 1.1/ 3). As predicted, Heroes won the hour among adults 18-49, but 24 deserves an “honorable mention” for building out of Drive by 5.71 million viewers and 117 percent among adults 18-49.

In series-premiere news, NBC comedy/reality hybrid The Real Wedding Crashers opened at a disappointing (and last-place) 7.05 million viewers and a 3.1/ 8 among adults 18-49 at 10 p.m. Comparably, retention out of the second half-hour of Heroes (Viewers: 12.24 million; A18-49: 5.4/13 at 9:30 p.m.) was just 58 percent in viewers and 57 percent among adults 18-49. But this was, however, an improvement over the final episode of former occupant The Black Donnellys on April 2 (Viewers: 5.30 million; A18-49: 2.0/ 5).

First at 10 p.m., of course, was CBS’ veteran CSI: Miami (Viewers: 16.73 million; A18-49: 5.1/14), followed by the 10-11 p.m. portion of ABC’s long-in-the-tooth The Bachelor: An Officer and a Gentleman at 8.93 million viewers and a 3.4/ 9 among adults 18-49. Overall, The Bachelor averaged 9.47 million viewers and a 3.4/ 9 from 9:30-11 p.m. Although ABC will argue there is still an audience, retention for The Bachelor out of the last half-hour of Dancing With the Stars was just 46 percent in viewers and 62 percent among adults 18-49. ABC can do better out of mega-hit Dancing With the Stars.

----------

Dancing with the Stars
- 18.664 million viewers
- 12.4/20 HH
- 4.9/13 A18-49

The Bachelor
- 9.471 million viewers
- 6.7/11 HH
- 3.4/9 A18-49

How I Met Your Mother (R)
- 6.202 million viewers
- 4.0/7 HH
- 2.3/7 A18-49

Old Christine
- 6.933 million viewers
- 4.5/7 HH
- 2.4/7 A18-49

Two and a Half Men
- 12.229 million viewers
- 7.9/12 HH
- 3.9/10 A18-49

King of Queens
- 12.499 million viewers
- 8.1/12 HH
- 4.1/10 A18-49

CSI: Miami
- 16.726 million viewers
- 10.9/18 HH
- 5.1/14 A18-49

Deal or No Deal
- 10.844 million viewers
- 7.1/11 HH
- 3.3/10 A18-49

Heroes
- 11.984 million viewers
- 7.2/11 HH
- 5.3/13 A18-49

The Real Wedding Crashers (premiere)
- 7.051 million viewers
- 4.5/7 HH
- 3.1/8 A18-49

Drive
- 4.601 million viewers
- 2.9/5 HH
- 1.8/5 A18-49

24
- 10.314 million viewers
- 6.3/10 HH
- 3.9/9 A18-49

Everybody Hates Chris
- 3.007 million viewers
- 1.9/3 HH
- 1.3/4 A18-49
- 1.3/4 A18-34

All of Us
- 2.403 million viewers
- 1.6/2 HH
- 1.1/3 A18-49
- 1.3/4 A18-34

Girlfriends
- 2.508 million viewers
- 1.7/2 HH
- 1.2/3 A18-49
- 1.3/3 A18-34

The Game
- 2.663 million viewers
- 1.8/3 HH
- 1.1/3 A18-49
- 1.3/3 A18-34


Source: Nielsen Media Research data


 
Posts: 11438 | Registered: 18 September 2006Reply With QuoteReport This Post
Picture of TravisYanan
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don't you hate it when the ratings are delayed so long by Nielsen? been happening a lot lately... Marc, any idea what is happening when they're delayed?
 
Posts: 4470 | Location: Los Angeles | Registered: 21 September 2006Reply With QuoteReport This Post
Picture of TAYLORJNG
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I am eager to see the half-hour breakdown for The Real Wedding Crashers.

Did anyone else watch it? What did you think of it?
 
Posts: 1487 | Location: Brookline, MA | Registered: 25 September 2006Reply With QuoteReport This Post
Picture of xwiseguyx
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It's pretty evident that a lot of folks are tuning from Dancing With the Star to King Of Queens (based on it's improved numbers from 2 1/2 Men). While I love the show and am glad to see it do well and get the ratings it deserves, it's kind of a shame they didn't have something else in the slot that was more thought of as a future ratings investment.


====================

Check Out Mark's Media Spotlight - Sons Of Tuscon - A First Look!
 
Posts: 7095 | Location: Chicago, IL | Registered: 20 September 2006Reply With QuoteReport This Post
Picture of xwiseguyx
Posted Hide Post
quote:
Originally posted by TAYLORJNG:
I am eager to see the half-hour breakdown for The Real Wedding Crashers.

Did anyone else watch it? What did you think of it?


I DVR'd it - will probably watch tonight.


====================

Check Out Mark's Media Spotlight - Sons Of Tuscon - A First Look!
 
Posts: 7095 | Location: Chicago, IL | Registered: 20 September 2006Reply With QuoteReport This Post
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everything at 9pm is down less dwts...i hate when reality cuts into everything...

the good news is that dwts does not dominate the 9pm hour...it just leads...
 
Posts: 409 | Location: Los Angeles | Registered: 09 November 2006Reply With QuoteReport This Post
Picture of TravisYanan
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quote:
half-hour breakdown for The Real Wedding Crashers.

10pm (will be revised heavily in finals because Heroes ran until 10:02)
- 7.569 million viewers
- 4.8/8 HH
- 3.4/9 A18-49

10:30pm
- 6.532 million viewers
- 4.1/7 HH
- 2.8/8 A18-49
 
Posts: 4470 | Location: Los Angeles | Registered: 21 September 2006Reply With QuoteReport This Post
AL
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Did you simply forget to add this to losers list? 6.93 million viewers and 2.4 in the demo for a new episode is not a loser?

quote:
The New Adventures of Old Christine (Viewers: 6.93 million; A18-49: 2.4/ 7),
 
Posts: 1766 | Registered: 03 December 2006Reply With QuoteReport This Post
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I think it's really stupid of CBS to air start the night off with a repeat of How I Met Your Mother. It's starting the night with a bad start. Repeats of King of Queens (episodes from earlier this season) or Two and a Half Men would perform better!
 
Posts: 339 | Registered: 30 November 2006Reply With QuoteReport This Post

Picture of Marc Berman
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Very true, AL.

quote:
Originally posted by AL:
Did you simply forget to add this to losers list? 6.93 million viewers and 2.4 in the demo for a new episode is not a loser?

quote:
The New Adventures of Old Christine (Viewers: 6.93 million; A18-49: 2.4/ 7),


 
Posts: 11438 | Registered: 18 September 2006Reply With QuoteReport This Post
Picture of Pwrbase
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It did improve from it's lead-in though...

quote:
Originally posted by AL:
Did you simply forget to add this to losers list? 6.93 million viewers and 2.4 in the demo for a new episode is not a loser?

quote:
The New Adventures of Old Christine (Viewers: 6.93 million; A18-49: 2.4/ 7),
 
Posts: 138 | Registered: 23 March 2007Reply With QuoteReport This Post
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What were the half-hour numbers for Heroes? I wonder how much DwtS hurt it (Which seems to have become a mini-AI with its affect on the competition).
 
Posts: 53 | Registered: 21 September 2006Reply With QuoteReport This Post
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quote:
don't you hate it when the ratings are delayed so long by Nielsen?


Yeah, but it's not a big deal. And those Drive #'s were definitely worth the wait. Smiler

Already below 3.0 HH, below five million total viewers, and below 2.0 in the demo. These #'s wouldn't be very encouraging for a CW show--not that CW could afford a show this expensive.

So what happened? Did all the watercoolers in the country go out of order last week?

I keep hearing people say that if people watched the show, they'd like it.

Okay, so why didn't all the millions of people who watched the show last week tell everybody they knew to watch it?

Answer: They either didn't think it was worth watching, didn't think it was worth mentioning, or were too embarassed to mention they'd watched it at all.

Big Grin
 
Posts: 8024 | Registered: 18 October 2006Reply With QuoteReport This Post
Picture of TravisYanan
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quote:
Repeats of King of Queens (episodes from earlier this season) or Two and a Half Men would perform better!

would they? a year ago, without facing DWTS, a NEW KoQ did WORSE than last night's HIMYM repeat in the demo (2.1 vs 2.3)
 
Posts: 4470 | Location: Los Angeles | Registered: 21 September 2006Reply With QuoteReport This Post
Picture of xwiseguyx
Posted Hide Post
Yeah - and I hate it when Hospital shows cut into everything.....

quote:
Originally posted by gdfriends:
everything at 9pm is down less dwts...i hate when reality cuts into everything...

the good news is that dwts does not dominate the 9pm hour...it just leads...


====================

Check Out Mark's Media Spotlight - Sons Of Tuscon - A First Look!
 
Posts: 7095 | Location: Chicago, IL | Registered: 20 September 2006Reply With QuoteReport This Post
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