Prime-Time Ratings:
Monday 4/13/09

-Total Viewers:
ABC: 13.87 million, CBS: 12.12, Fox: 11.33, NBC: 6.86, CW: 951,000

-Adults 18-49:
CBS: 4.1 rating/11 share, Fox: 4.0/10, ABC: 3.4/ 9, NBC: 2.7/ 7, CW: 0.4/ 1

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-Yesterday’s Winners:
Dancing With the Stars (ABC), Two and a Half Men (CBS), CSI: Miami (CBS)

-Honorable Mention:
The Big Bang Theory (CBS), How I Met Your Mother (CBS), Rules of Engagement (CBS)

-Yesterday’s Losers (Excluding Repeats):
Chuck (NBC), Heroes (NBC), Surviving Suburbia (ABC), Castle (ABC)

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-Ratings Breakdown:
ABC danced its way to another Monday total viewer victory, beating second-place CBS by 1.75 million viewers. But CBS won the evening among adults 18-49, inching past Fox by one-tenth of a rating point. Third in the demo was ABC.

Dancing With the Stars averaged a hefty 19.11 million viewers and a 4.4 rating/12 share among adults 18-49 from 8-9:30 p.m., with growth in every half-hour as follows:

Dancing With the Stars (ABC)
8:00 p.m. – Viewers: 17.17 million (#1), A18-49: 3.7/11 (#3)
8:30 p.m. – Viewers: 19.61 million (#1), A18-49: 4.5/12 (#2)
9:00 p.m. – Viewers: 20.56 million (#1), A18-49: 5.0/12 (#2)

That led into week two of sitcom Surviving Suburbia, with a disappointing 10.68 million viewers (#3) and a 2.8/ 7 among adults 18-49 (#4) at 9:30 p.m. While that still looks good on paper, retention out of the 9:30 p.m. portion of Dancing With the Stars was just 56 percent in both total viewers and the demo. One week earlier, Surviving Suburbia opened with 11.25 million viewers and a 3.0/ 7 among adults 18-49, based on the final nationals.

Castle capped off the evening for ABC with a series-low 7.61 million viewers (#2) and a 2.1/ 6 among adults 18-49 (#3) at 10 p.m. Needless to say, this will not bode well for potential renewal. As for the bottom two on Dancing With the Stars, my picks are Steve-O (who really needs to go home) and wooden Ty Murray, who just cannot dance. Wasn’t it nice to see the amazing Little Kim lead the pack last night?

CBS scored a typical Monday with its combination of The Big Bang Theory (Viewers: #3, 10.13 million; A18-49: #2, 3.8/11), How I Met Your Mother (Viewers: #3, 9.55 million; A18-49: #3, 4.0/11), Two and a Half Men (Viewers: #2, 14.80 million; A18-49: #1, 5.2/13), which always builds significantly at 9 p.m., Rules of Engagement (Viewers: #1, 11.57 million; A18-49: #1, 4.0/10) and CSI: Miami (Viewers: #1, 13.33 million; A18-49: #1, 3.8/10).

Fox was on the map, as usual, with its successful pairing of House (Viewers: #2, 11.84 million; A18-49: #1, 4.5/13) and 24 (Viewers: #3, 10.83 million; A18-49: #3, 3.6/ 9). Next was NBC with its unsuccessful combination of Chuck (Viewers: #4, 6.22 million; A18-49: #4, 2.3/ 6), which was never ever able to rebound after the 14-week writer’s strike last year; Heroes (Viewers: #4, 6.80 million; A18-49: #4, 3.2/ 8), which is a shell of its former self; and Medium (Viewers: #3, 7.58 million; A18-49: #2, 2.8/ 8), which are all on the fence for renewal. While Fox loves to move House around, my suggestion is to leave it Monday at 8 p.m. next fall.

Capping off this second Monday in April were repeats of Gossip Girl (Viewers: 986,000; A18-49: 0.4/ 1) and One Tree Hill (Viewers: 915,000; A18-49: 0.4/ 1) on the CW, which finished last of course in every half hour. Both dramas will be back in originals next week.

Source: Nielsen Media Research data

quote:

Castle capped off the evening for ABC with a series-low 7.61 million viewers (#2) and a 2.1/ 6 among adults 18-49 (#3) at 10 p.m. Needless to say, this will not bode well for potential renewal.

So much for it having stabilized. People were giving it a fair chance to impress them, and now it's increasingly clear there's just not enough of a show there--and certainly not enough of a star in the title role.

A big THANK YOU to all those that offered up a congratulations to me on the PIF Winter Daily game. The game is a lot of fun to play and I hope more people will consider joining in on the Spring game as it just started.

You had better duck, pishman...World War III is about to begin!!!

quote:

Originally posted by pisher:

quote:

Castle capped off the evening for ABC with a series-low 7.61 million viewers (#2) and a 2.1/ 6 among adults 18-49 (#3) at 10 p.m. Needless to say, this will not bode well for potential renewal.

So much for it having stabilized. People were giving it a fair chance to impress them, and now it's increasingly clear there's just not enough of a show there--and certainly not enough of a star in the title role.

A belated congrats from me!!!

quote:

Originally posted by Obveeus:
A big THANK YOU to all those that offered up a congratulations to me on the PIF Winter Daily game. The game is a lot of fun to play and I hope more people will consider joining in on the Spring game as it just started.

quote:

You had better duck, pishman...World War III is about to begin!!!

I'm not the one who needs to duck. And frankly, those who have been arguing this show has a loyal audience of 9-10 million look like geese.

NBC seems to have gotten a ratings spike across the board. Especially a .6 demo spike for Medium.

Castle is dead. It almost lost out to Medium. With the overrun, it will be close to going under a 2.0 demo.

quote:

Originally posted by pisher:

quote:

Castle capped off the evening for ABC with a series-low 7.61 million viewers (#2) and a 2.1/ 6 among adults 18-49 (#3) at 10 p.m. Needless to say, this will not bode well for potential renewal.

So much for it having stabilized. People were giving it a fair chance to impress them, and now it's increasingly clear there's just not enough of a show there--and certainly not enough of a star in the title role.

Firefly, Drive, and Castle. Does that mean that Nathan Fillion is now officially a show killer?

CBS: The three sitcoms only get honorable mention even though they all match or beat CSI: Miami. Just a reminder to those that may have forgotten: the DEMO is what matters.

ABC: It looks like Castle is going to fail. Odd that the CBS crowd won't watch it. There are dead bodies everywhere and over-the-top farsical 'bad guys' to keep the 'mystery' on the same level as all those CBS procedurals. Meanwhile, I know that Surviving Suburbia will likely drop below 10million in finals due to the overrun, but I am still amazed at how many people tuned into that show a second time. It looks like it can marginally 'succeed' as long as DwtS is there to prop it up, just like Samantha Who?

FOX: Still strong on the night.

NBC: I don't think that Chuck will be back next year. If it is, it will only be becasue NBC fails to come to terms with shows like L&O:SVU. As it is, Chuck is nearly a full point behind in the demo to 'failing' Heroes.

CW: Reruns.

A huge demo rebound for MEDIUM, up from the low 2's recently.

The one positive out of this is that at least SS didn't lose much of an audience the second week out. Being sandwiched between DWTS and whatever audience is left for Castle prevented a large second week drop.

SS isn't going to be in this spot after May. As I stated before, the real question is if it can stand by itself on another timeslot. Considering the state of ABC's comedies, if it pulls a low 2 demo by itself (and it's a shame that has to be the benchmark), I think ABC would keep it since it beats out all of the other comedies by itself and UB.

quote:

That led into week two of sitcom Surviving Suburbia, with a disappointing 10.68 million viewers (#3) and a 2.8/ 7 among adults 18-49 (#4) at 9:30 p.m. While that still looks good on paper, retention out of the 9:30 p.m. portion of Dancing With the Stars was just 56 percent in both total viewers and the demo. One week earlier, Surviving Suburbia opened with 11.25 million viewers and a 3.0/ 7 among adults 18-49, based on the final nationals.

Well, he didn't "kill" Desperate Housewives!"

quote:

Originally posted by hangfire:

quote:

Originally posted by pisher:

quote:

Castle capped off the evening for ABC with a series-low 7.61 million viewers (#2) and a 2.1/ 6 among adults 18-49 (#3) at 10 p.m. Needless to say, this will not bode well for potential renewal.

So much for it having stabilized. People were giving it a fair chance to impress them, and now it's increasingly clear there's just not enough of a show there--and certainly not enough of a star in the title role.

Firefly, Drive, and Castle. Does that mean that Nathan Fillion is now officially a show killer?

quote:

Firefly, Drive, and Castle. Does that mean that Nathan Fillion is now officially a show killer?

Not in my opinion--a true showkiller can kill good shows. Fillion has never been in the original cast of a good show, so he's untested in that arena. I think the technically accurate term for Nathan Fillion is 'jinx'.

quote:

Well, he didn't "kill" Desperate Housewives!"

Only because it killed him first.

He was only there for 11 episodes. I was not saying that he was the next Paula Marshal. Just joining the ranks of Tim Daly, and Taye Diggs that cannot carry show as leads, but are quite harmless in the back burner of an ensemble cast, surrounded with people that can actually act.

quote:

Originally posted by Marc Berman:
Well, he didn't "kill" Desperate Housewives!"

quote:

Originally posted by hangfire:

quote:

Originally posted by pisher:

quote:

Castle capped off the evening for ABC with a series-low 7.61 million viewers (#2) and a 2.1/ 6 among adults 18-49 (#3) at 10 p.m. Needless to say, this will not bode well for potential renewal.

So much for it having stabilized. People were giving it a fair chance to impress them, and now it's increasingly clear there's just not enough of a show there--and certainly not enough of a star in the title role.

Firefly, Drive, and Castle. Does that mean that Nathan Fillion is now officially a show killer?