Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.
---------------
-Yesterday’s Winners: The Masters (CBS), 60 Minutes (CBS), The Simpsons (Fox), Desperate Housewives (ABC)
-Dominant but Disappointing: Eli Stone (ABC)
-Yesterday’s Losers (Excluding Repeats): Dateline (NBC), Everybody Hates Chris (CW)
Since I do not label repeats of any series a “loser,” I will not include airings of USA Network’s Monk and Psych on NBC. But, in the scheme of things, the results are extremely lacking.
----------
-Ratings Breakdown: ABC’s long-awaited Desperate Housewives finally returned, leading the network to Sunday victory in total viewers and adults 18-49. But ABC only beat CBS by a mere 20,000 viewers. NBC and Fox tied for the distant No. 3 and 4 spots, followed by perennial cellar-dweller the CW.
Since all individual program results on CBS are approximate due to The Masters tournament bleeding into primetime, here is the combination of The Masters, 60 Minutes, Big Brother 9, Cold Case and Dexter broken out by half-hour.
CBS/Sunday 7:00 p.m. The Masters Viewers: 15.88 million (#1), A18-49: 3.9 rating/12 share (#1)
7:30 p.m. The Masters/60 Minutes Viewers: 12.37 million (#1), A18-49: 2.6/ 8 (#2)
ABC’s Desperate Housewives returned with a dominant 16.00 million viewers and a 5.7/15 from 9-10 p.m., building from relocated lead-in Oprah’s Big Give (Viewers: #2, 8.88 million; A18-49: #2, 2.9/ 9 at 8 p.m.) by a hefty 7.12 million viewers and 97 percent among adults 18-49, and ranking first overall for the evening. But don’t you think that Wisteria Lane looked pretty darn good considering there was just a tornado? Seriously, what is with these writers?
Earlier in the evening on ABC was a repeat of America’s Funniest Home Videos at 7.53 million viewers (#2) and a 2.4/ 8 among adults 18-49 (#2) from 7-8 p.m. And a 10 p.m. edition of dominant Eli Stone dipped to 9.19 million viewers and a 2.9/10 among adults 18-49, with retention out of Desperate Housewives of just 57 percent in total viewers and 51 percent in the demo. While that was still good enough to the win hour, it may not be enough for a second season renewal. The season, or series finale, of Eli Stone airs this Thursday at 10 p.m. ET.
NBC had a particularly uneventful Sunday with its combination of Dateline (Viewers: #3, 6.13 million; A18-49: #3t, 1.3/ 7), Monk (Viewers: #4, 5.19 million; A18-49: #4, 1.1/ 6), Psych (Viewers: #4, 4.23 million; A18-49: #4, 1.2/ 4) and a repeat of Law & Order: SVU (Viewers: #3, 5.46 million; A18-49: #3, 1.5/ 6).
Next was Fox with its line-up of a repeat of King of the Hill (Viewers: #4, 2.43 million; A18-49: #4, 1.1/ 3), a repeat of American Dad (Viewers: #4, 3.13 million; A18-49: #3, 1.5/ 4), The Simpsons (Viewers: #3, 6.90 million; A18-49: #1, 3.3/ 9), the just renewed King of the Hill (Viewers: #3, 6.01 million; A18-49: #2, 2.8/ 7), a repeat of Family Guy (Viewers: #3, 6.54 million; A18-49: #2, 2.5/ 6), and an original installment of American Dad (Viewers: #3, 5.43 million; A18-49: #2, 2.5/ 6). Even a diluted The Simpsons was a dominant The Simpsons, with growth out of the American Dad encore of a considerable 3.77 million viewers and 120 percent in the demo.
Last, and very least in every half hour, was the CW’s combination of a repeat of America’s Next Top Model (Viewers: 1.00 million; A18-49: 0.4/ 1), Everybody Hates Chris (Viewers: 1.28 million; A18-49: 0.5/ 1), a repeat of Aliens in America (Viewers: 1.14 million; A18-49: 0.4/ 1), The Game (Viewers: 1.50 million; A18-49: 0.6/ 1) and a repeat of Girlfriends (Viewers: 1.14 million; A18-49: 0.4/ 1). Worth noting for The Game was growth out of the Aliens in America encore of 360,000 viewers and 50 percent among adults 18-49. For more on The Game, listen to today’s PIPodcast.
ES' rating isn't spectacular, but I expected it to be lower (mid to upper 7s with a mid-2 demo). It skews a bit old. I think it could actually work after Dancing with the Stars.
Posts: 1487 | Location: Brookline, MA | Registered: 25 September 2006
It's hard to understand this season's Big Brother ratings. Last night they had over 9 million viewers yet many show have less than 5 million. What gives? Looks like nasty Natalie is on her way out on Wednesday. I'm hoping Sharron makes it to the end.
Originally posted by Marc Berman: ABC’s Desperate Housewives returned with a dominant 16.00 million viewers and a 5.7/15 from 9-10 p.m.
OUCH! That's almost 2 million viewers and more than a point in the demo down from the previous season low (17.82 mill, 6.8) on Oct. 7 and nearly 4 million/1.5 down from the last original episode (19.78/7.3).
ES did fairly well here, but the real test will be if this helps the Thursday ratings any.
Cold Case was down again. It's like a yo-yo with these time-delays.
ABC’s Desperate Housewives had no trouble winning the 9 p.m. hour, with 16.12 million viewers and a 6.2/14 among adults 18-49. But compared to one year earlier (Viewers: 20.02 million; A18-49: 7.9/19 on April 16, 2006, according to the final nationals), that was a decline of a noticeable 3.90 million viewers and 22 percent in the demo. Could it be that viewers are tired of the monotonous Susan/Mike/Ian triangle? What is this…Joanie Loves Chachi?
Just a small drop in total audience, but pretty significant demo drop. I don't think the strike can explain the really big drop from the year before that.
Still a good strong lead-in for Eli Stone, and of course ES couldn't do anything much with it. Has-been, meet never-was.
Golf is pretty good when it is a major and Tiger is at least on the leader board. I am surprised DH didn't do better. ABC needs to send Oprah back on the campaign trail and get Exteme Makeover back.
The inflated lead-in support helped. And, yes, they need to get that obnoxious Natalie out.
quote:
Originally posted by johnfisch: It's hard to understand this season's Big Brother ratings. Last night they had over 9 million viewers yet many show have less than 5 million. What gives? Looks like nasty Natalie is on her way out on Wednesday. I'm hoping Sharron makes it to the end.
ABC’s Desperate Housewives returned with a dominant 16.00 million viewers and a 5.7/15 from 9-10 p.m.
Thats a seaon low for DH
- The show and genre has Peaked. - ABC is in Trouble. They need a non-female skewing hit. - I predict that DH will be off the ABC schedule sometime in the future.
I look at NBC Sundays and ask myself are they looking like CBS all of a sudden with the crime drama/procedurals? But a more hip version of CBS that might be enticing to the younger viewers?
Take a look at the night the past two weeks with the new lineup...
Dateline 4.89 1.4/5 6.13 1.3/7
Monk 5.74 1.5/4 5.19 1.1/6
Psych 3.98 1.3/3 4.23 1.2/4
SVU 7.12 1.9/5 5.46 1.5/6
Night totals 5.43 1.5/4 5.07 1.3/3
Up and down across the schedule, Psych made some small gains. Last week is the finals number and most trended up except for Psych which slipped about 40k. But the odd thing is they each took a bigger share of the demo (if I am reading this right) even with the roller coaster ratings. And do the demo ratings for the night seem off compared to what Marc reported for each show?
Personally I am a fan of Psych. I think comedy is the only way I can really handle crime procedurals. So I hope NBC gives it another couple of weeks to see if it starts trending up. Although I do believe this lineup could benefit NBC in the summer when quirky shows tend to catch on and the short USA season lends itself to being shown during the summer period.
---------------------- Geeksix - The Gestalt of Geekdom...check it out http://www.geeksix.com
Posts: 912 | Location: Utah | Registered: 21 February 2007
