-Yesterday’s Winners: American Idol (Fox), Grey’s Anatomy (ABC)
-Yesterday’s Losers (excluding repeats): My Name is Earl (NBC)
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-Note: Any year-ago comparisons are based on the final nationals.
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-Ratings Breakdown: Fox dominated this final Thursday in March (and the first night after the February 2009 sweeps) care of the live American Idol Results Show, which was pushed back one night due to President Obama in prime-time on Tuesday. Second was ABC, followed by March Madness on CBS, NBC and the CW.
American Idol stood well above the competition, with 22.35 million viewers and a 7.5 rating/21 share among adults 18-49. That led into loud Hell’s Kitchen, which was above-average with 10.94 million viewers (#3) and a 4.8/12 share in the demo (#2) at 9 p.m. It certainly does not hurt having American Idol as your lead-in, now does it?
In series-premiere news, ABC sitcom In the Motherhood was nothing to boast about with 6.72 million viewers and a 2.1/ 6 among adults 18-49 -- third in both categories (and better than NBC’s competing My Name is Earl). Comparably, this was about equal to the weak-ago performance of former occupant Ugly Betty. In the Motherhood led into the return of Samantha Who?, which debuted in the Thursday 8:30 p.m. time period with a compatible 6.53 million viewers (#3) and a 2.1/ 6 in the demo (#2t). Next on ABC was Grey’s Anatomy (Viewers: 15.81 million; A18-49: 5.5/13), which according to posters at PIFeedback was an amazing episode, followed by spin-off Private Practice (Viewers: #1, 10.47 million; A18-49: #1t, 3.7/10 at 10 p.m.). Retention for Private Practice out of the second half of Grey’s Anatomy (Viewers: 16.54 million; A18-49: 5.8/14 at 9:30 p.m.) was an acceptable 63 percent in total viewers and 64 percent in the demo).
Over at CBS was day one of the 2009 NCAA Basketball: Regional Semi-Finals at an estimated 10.12 million viewers (#3) and a 3.5/ 9 among adults 18-49 (#3) in prime-time. Comparably, that was close to levels from one year earlier (Viewers: 10.02 million; A18-49: 3.9/11 on March 27, 2008). As a reminder, results for any live sporting event are always approximate.
NBC was at typical lackluster Thursday levels with its combination of My Name is Earl (Viewers: #4, 5.87 million; A18-49: #4, 2.0/ 6), a repeat of The Office (Viewers: #4, 4.87 million; A18-49: #3t, 2.1/ 5), an original installment of The Office (Viewers: #4, 8.44 million; A18-49: #3, 4.3/11), which always generates interest among adults 18-49, silly 30 Rock (Viewers: #4, 7.17 million; A18-49: #4, 3.4/ 8) and veteran ER (Viewers: #2, 10.16 million; A18-49: #3, 3.6/10), which officially concludes next Thursday. To anyone expecting huge results for the ER-ender, this will be no M*A*S*H. As for The Office, I missed it last night. Is Michael back at Dunder-Mifflin yet?
The CW capped off the evening with original episodes of the already renewed Smallville (Viewers: #5, 3.74 million; A18-49: #5, 1.5/ 4), which heads into season nine next fall (time flies!) and the very compatible Supernatural (Viewers: #5, 3.17 million; A18-49: #5, 1.2/ 3), which enters season five.
In series-premiere news, ABC sitcom In the Motherhood was nothing to boast about with 6.72 million viewers and a 2.1/ 6 among adults 18-49 -- third in both categories (and better than NBC’s competing My Name is Earl). Comparably, this was about equal to the weak-ago performance of former occupant Ugly Betty. In the Motherhood led into the return of Samantha Who?, which debuted in the Thursday 8:30 p.m. time period with a compatible 6.53 million viewers (#3) and a 2.1/ 6 in the demo (#2t).
These two may have a chance. With American Idol gone next week, its possible they could build.
In series-premiere news, ABC sitcom In the Motherhood was nothing to boast about with 6.72 million viewers and a 2.1/ 6 among adults 18-49 -- third in both categories (and better than NBC’s competing My Name is Earl). Comparably, this was about equal to the weak-ago performance of former occupant Ugly Betty. In the Motherhood led into the return of Samantha Who?, which debuted in the Thursday 8:30 p.m. time period with a compatible 6.53 million viewers (#3) and a 2.1/ 6 in the demo (#2t).
Disappointing not just because of the ratings... ITM was perhaps the least funny thing I've seen on network TV this year. And we're in a recession!
You disappointed this week with ITM, wait until next week. (OK, I haven't actually watched it nor plan to, but those promos are NOT funny and Dumont likes it, so i come to this conclusion.)
I do feel bad for SW because that show is occasionally fun.
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Originally posted by William: Disappointing numbers for "In The Motherhood" and "Samantha Who?".
What happened to "Samantha Who?" when it first started the show did really well.....
Good numbers for a soon to conclude ER, GA and NCAA is on par from last year. 15 years later and ER can still do better than most of NBC's other shows.
Practice will go down again after the overrun is factored in.
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"In The Motherhood"
I found nothing appealing by the promos of this show. I made a point to avoid it.
This week ABC's lineup was up against AI, it and SW? could get a bump up next week. However, Surivor returns doesn't it?
I would put it at 90% likelihood PP airs after GA next year. This is as good as it is likely to get for a lead out. The retention is adequate and PP wasn't faring well on its own. Looks like an open and shut case to me.
Posts: 2829 | Location: Western Pennsylvania | Registered: 13 December 2006
Since Sprint and Suave are involved with In the Motherhood (anyone notice it during the commercials), I'm wondering if that would help it stay on the air.
Charter Communications (cable tv service provider) has formally declared bankruptcy. It will be interesting to see if any of the local TV stations have to renegotiate their pay-to-air contracts with the post bankruptcy Charter Communication.
The episode opened with him still at the company as he gave a 2 week notice. By the end of the episode, he was gone, along with other(s) from the office.
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Originally posted by Marc Berman: As for The Office, I missed it last night. Is Michael back at Dunder-Mifflin yet?
