Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 27 percent at this same point last year to approximately 33 percent at present, the overall results may be negatively impacted.
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-Friday’s Winners: Nothing
-Friday’s Losers (excluding repeats): Supernanny (ABC), Dollhouse (Fox), Shark Tank (ABC), The Jay Leno Show (NBC)
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-Ratings Breakdown: CBS led the Friday troops, beating the No. 2 network (NBC in total viewers, ABC among adults 18-49) by 1.99 million viewers and 20 percent in the demo. But modest performances for the Eye net’s combination of Ghost Whisperer (Viewers: #1, 8.34 million; A18-49: #1, 1.9 rating/6 share), Medium (Viewers: #1, 7.98 million; A18-49: #1, 1.8/ 6) and Numb3rs (Viewers: #1, #1, 8.70 million; A18-49: #1, 1.8/ 5) only proves how troubled this evening has become. Despite their dominance, none of these performances should be labeled as “winners.”
NBC opened the evening with a repeat of Law & Order (Viewers: #2, 6.76 million; A18-49: #2t, 1.3/ 4 at 8 p.m.), which moves to Mondays at 10 p.m. effective on March 1 (with back-to-back episodes), followed by Dateline (Viewers: #2, 7.35 million; A18-49: #3t, 1.4/ 4) and canceled The Jay Leno Show (Viewers: #3, 4.95 million; A18-49: #3, 1.4/ 4) from 9-11 p.m.
ABC aired its usual combination of Supernanny (Viewers: #3, 4.72 million; A18-49: #2t, 1.3/ 4), which heads on hiatus on March 26 in favor of the returning Wife Swap, Shark Tank (Viewers: #3, 4.38 million; A18-49: #2, 1.5/ 5), which concludes next Friday, and veteran 20/20 (Viewers: #2, 8.07 million; A18-49: #2, 1.7/ 5), which is worthy of positive mention due to the growth out of Shark Tank.
In series-finale news, Fox’s Dollhouse went out with a whimper at just 2.16 million viewers and a 0.8/ 3 among adults 18-49 -- last in both categories at 8 p.m. Next week, Fox will fill the time period with a repeat of House. That led into the season-premiere of Kitchen Nightmares at an uneventful 3.28 million viewers (#4) and a 1.4/ 4 in the demo (#3t) at 9 p.m. While Kitchen Nightmares is nothing to boast about, it did build from Dollhouse by 1.12 million viewers and 75 percent in the demo.
Over at The CW were two episodes of long-running Smallville -- an original and a repeat. The original telecast finished fourth at 8 p.m. (ahead of Dollhouse), with 2.52 million viewers and a 1.1/ 4 among adults 18-49. Mirroring all season, Smallville remains a noticeable improvement over year-ago occupants Everybody Hates Chris and The Game. The encore telecast was fifth at 9 p.m., with 1.48 million viewers and a 0.6/ 2. And there you have it…that is boring Friday.
Next week, Fox will fill the time period with a repeat of House. That led into the season-premiere of Kitchen Nightmares at an uneventful 3.28 million viewers (#4) and a 1.4/ 4 in the demo (#3t) at 9 p.m. While Kitchen Nightmares is nothing to boast about, it did build from Dollhouse by 1.12 million viewers and 75 percent in the demo.
I think a House encore will do well on Fridays with Kitchen Nightmares. Gregory House and Gordon Ramsay do have some traits in common, lol.
Over at The CW were two episodes of long-running Smallville -- an original and a repeat. The original telecast finished fourth at 8 p.m. (ahead of Dollhouse), with 2.52 million viewers and a 1.1/ 4 among adults 18-49. Mirroring all season, Smallville remains a noticeable improvement over year-ago occupants Everybody Hates Chris and The Game. The encore telecast was fifth at 9 p.m., with 1.48 million viewers and a 0.6/ 2.
Looks like Smallville works better with... Smallville than with America's Next Top Model, so I guess next season CW will just air Smallville twice in a row
Originally posted by Hans: Looks like Smallville works better with... Smallville than with America's Next Top Model, so I guess next season CW will just air Smallville twice in a row
I personally never get why they never air repeats of Vampire Diaries after Smallville myself. I do think the show does have some crossover audience potential. They might also look into airing Life Unexpected repeats, which might be a good "friday night show"
Next week, Fox will fill the time period with a repeat of House. That led into the season-premiere of Kitchen Nightmares at an uneventful 3.28 million viewers (#4) and a 1.4/ 4 in the demo (#3t) at 9 p.m. While Kitchen Nightmares is nothing to boast about, it did build from Dollhouse by 1.12 million viewers and 75 percent in the demo.
I think a House encore will do well on Fridays with Kitchen Nightmares. Gregory House and Gordon Ramsay do have some traits in common, lol.
Yeah, I think FOX will have something will Kitchen Nightmares on Fridays. I'm guessing a House encore will pull in a 1.3 demo, so Kitchen Nightmares could do a 1.6-1.8 demo. Honestly, I really don't remember FOX doing that well on a Friday, so if it happens, good for them!
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Shark Tank (Viewers: #3, 4.38 million; A18-49: #2, 1.5/ 5)
On the brightside, it was pretty stable from its airing two weeks ago, and it did build from its lead in! Two weeks ago Shark Tank had a 1.6 demo, when Supernanny had a 1.6 demo. This week, Shark Tank dropped 0.1 while Supernanny dropped 0.3, which shows it doesn't really need a lead in as it has its own audience. Plus, I expected Kitchen Nightmares to take away some of the younger audience from Shark Tank, but it didn't all that much. Hopefully ABC renews Shark Tank!
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Originally posted by jamhexxx: Smallville is up 3% from Pandora. Pretty good considering the length of its hiatus and the schedule change due to the telethon.
In series-finale news, Fox’s Dollhouse went out with a whimper at just 2.16 million viewers and a 0.8/ 3 among adults 18-49 -- last in both categories at 8 p.m. Next week, Fox will fill the time period with a repeat of House. That led into the season-premiere of Kitchen Nightmares at an uneventful 3.28 million viewers (#4) and a 1.4/ 4 in the demo (#3t) at 9 p.m. While Kitchen Nightmares is nothing to boast about, it did build from Dollhouse by 1.12 million viewers and 75 percent in the demo.
There is no joy in Nerdville, mighty Whedon has struck out.
Originally posted by Marc Berman: Not bad for a Friday.
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Originally posted by jamhexxx: Smallville is up 3% from Pandora. Pretty good considering the length of its hiatus and the schedule change due to the telethon.
Especially for The CW.
Friday's "Smallville" beat out Monday's "One Tree Hill" and "Life Unexpected" in both total viewers and adults 18-49 demo.
Great spin for "Smallville", awful news for The CW.
After 2 weeks of building up with the CBS dramas, they go back to low numbers. Maybe the Haiti telethon messed them up, which is a shame, because for the first 2 weeks of January, they did exactly what they should be doing. I'm guessing this is just a bump in the road for them (especially Medium), but below a 2.0 for the entire night is unacceptable by CBS standards.
Kitchen Nightmares did about as good as could be expected with that lead-in. I think the Idol boost this week will help it out tremendously. To be honest, though, I think FOX would just be best with airing Bones/House repeats on Friday, with Kitchen Nightmares staying after Idol on Tuesdays. KN seems like it would be decently compatible with Idol, just as Hell's Kitchen was a couple years back.
Originally posted by William: Friday's "Smallville" beat out Monday's "One Tree Hill" and "Life Unexpected" in both total viewers and adults 18-49 demo.
Great spin for "Smallville", awful news for The CW.
Well it's the CW, it's all about the chicks(mainly 18-34)
I think a renewal is almost a guarentee for Shark Tank. I wouldn't be surprised to see it back at its Friday at 9 PM timeslot. Considering the available options for the timeslot, it's a decent performer.
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Originally posted by yankeesrj12: Plus, I expected Kitchen Nightmares to take away some of the younger audience from Shark Tank, but it didn't all that much. Hopefully ABC renews Shark Tank!
That's exactly it. CW really highlights the female 18 to 34 demos and ignores almost every other demo. It really is a cable network in its operation with a network potential viewership. With Smallville, I wouldn't be surprised to see it paired with Supernatural on Fridays next year.
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Originally posted by SVFan:
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Originally posted by William: Friday's "Smallville" beat out Monday's "One Tree Hill" and "Life Unexpected" in both total viewers and adults 18-49 demo.
Great spin for "Smallville", awful news for The CW.
Well it's the CW, it's all about the chicks(mainly 18-34)
Originally posted by WlcmZapataTexas: That's exactly it. CW really highlights the female 18 to 34 demos and ignores almost every other demo. It really is a cable network in its operation with a network potential viewership. With Smallville, I wouldn't be surprised to see it paired with Supernatural on Fridays next year.
That's my guess. You have to figure Dawn learned her lesson last year of only programming 9 hours worth of shows in a 10 hour week. With VD being a hit by there standards I am guessing they will want to try use that show's success to launch a new show(Thursday 9), one that will have more female friendly numbers as well.
