Prime-Time Ratings:
Monday 2/18/08

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
NBC: 11.71 million, CBS: 8.75, Fox: 7.75, ABC: 7.57, CW: 1.48

-Adults 18-49:
NBC: 3.8 rating/10 share, Fox: 3.1/ 8, CBS: 2.8/ 7, ABC: 2.1/ 5, CW: 0.7/ 2

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Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.

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-Yesterday’s Winners:
Deal or No Deal (NBC), Two and a Half Men R (CBS)

-Disappointing:
My Dad is Better Than Your Dad (NBC)

-Yesterday’s Losers:
Welcome to the Captain (CBS), Pussycat Dolls Present: Girlicious (CW), October Road (CW)

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-Ratings Breakdown:
Dominant NBC was off and running on this holiday Monday, with Deal or No Deal at a hefty 16.85 million viewers and a 5.2 rating/14 share among adults 18-49 from 8-9 p.m. That was, by far, the highest rated show of the evening. And, no, there is still no million dollar winner. But the series-premiere of lead-out My Dad is Better Than Your Dad dipped to 9.82 million viewers (#2) and a 3.5/ 9 among adults 18-49 (#2) from 9-10 p.m., holding only 52 percent of the total viewers and 58 percent of the adults 18-49 from the 8:30 p.m. portion of lead-in Deal or No Deal (Viewers: 18.92 million; A18-49: 6.0/15).

Capping off the evening for NBC was an original installment of Medium at 8.45 million viewers (#2) and a first-place 2.8/ 8 among adults 18-49. Minus an original installment of CBS’ CSI: Miami in the competitive mix, the results for Medium should have been better.

In season-premiere news, the CW’s Pussycat Dolls Present: Girlicious was not necessarily delicious in the ratings with a distant last-place finish in both total viewers (1.77 million) and adults 18-49 (0.9/ 2) from 9-10 p.m. Although that did manage to build from a repeat of lead-in Gossip Girl (Viewers: #5, 1.20 million; A18-49: #5, 0.5/ 1), let’s be honest: for a season-premiere this is not positive. Chances are, however, that Pussycat Dolls Present: Girlicious will rate consider higher in an encore telecast out of the season-premiere of America’s Next Top Model tomorrow.

Over at CBS, week three of sitcom Welcome to the Captain dipped further, with a fourth-place finish in both total viewers (5.45 million) and adults 18-49 (2.0/ 5) at 8:30 p.m. A repeat of lead-in How I Met Your Mother was fourth in total viewers (6.20 million) but tied for third among adults 18-49 (2.2/ 6). Also on CBS was a repeat of Two and a Half Men (Viewers: #1, 12.35 million; A18-49: #1, 4.0/10), which built considerably out of Welcome to the Captain, The New Adventures of Old Christine (Viewers: #3, 9.38 million; A18-49: #2, 3.3/ 8), which deserves a larger audience, and a repeat of CSI: Miami (Viewers: #1, 9.57 million; A18-49: #2, 2.7/ 7) from 9-11 p.m. Walton spoting: Mary “Erin” McDonough on The New Adventures of Old Christine!

The two-hour season-finale of ABC time period warmer Dance War: Bruno vs. Carrie Ann scored an unimpressive 9.15 million viewers and a 2.4/ 6 among adults 18-49 from 8-10 p.m. The most exciting element of last night’s show was hearing who would be competing on the next season of parent series Dancing with the Stars (go to www.mediaweek.com for today’s Programming Insider). Also on ABC was waiting-to-be axed drama October Road at a distant last-place 4.42 million viewers and a 1.6/ 4 among adults 18-49 at 10 p.m.

Fox capped off the evening with the season-finale of Prison Break (Viewers: #3, 7.40 million; A18-49: #2, 3.1/ 8), which has no doubt lost the former water-cooler buzz, and renewal-worthy Termination: The Sarah Connor Chronicles (Viewers: #4, 8.09 million; A18-49: #3, 3.2/ 8). Comparably, Sarah Connor built from Prison Break by 690,000 viewers and three percent among adults 18-49.

Source: Nielsen Media Research data

quote:

Termination: The Sarah Connor Chronicles (Viewers: #4, 8.09 million; A18-49: #3, 3.2/ 8).

Really poor demos for SCC.

Marc, do you have the half-hour breakdown of Dance War, please? I specifically want to see how it performed in the 2nd hour, with no DOND and the unveiling of the winner. The first hour was mostly a rehash of the season anyway.

This message has been edited. Last edited by: Chimera,

ouch for CW. Wasn't PCD a hit last year? (by CW's standards) What happened?

LOVED SSC last night!

I haven't seen the season (or series?) finale of Prison Break yet, but the uneventful 7.40 million viewers isn't great. The demo is good considering the amount of viewers. But I'm not so sure Prison Break will get renewed for a 4th season with these numbers.

Last season the PCD opened up in the 3 million range. Not good.

And I too enjoyed SCC last night.

Peace!!

u sure about that?

quote:

Originally posted by Chimera:
The only good thing about "My Dad", which couldn't even hold half of its DOND lead-in, was that it showed Medium has a built-in audience by increasing significantly from My Dad. Hopefully NBC will wise up and realize Medium is pulling a Law&Order this season and deserves to continue with its rejuvinated ratings.

Amazing numbers for DOND, a season high I believe. 6.0 in the second half hour? Wow. There's something about that Mon 8pm slot for that show. The rest of the night was rather disappointing for NBC.

1. CW is pathetic, simply pathetic. Those numbers are embarassing

2. SCC is droping every week. Too bad PB has ended cause in a couple of episodes SCC would be behinf PB

3 As for PB pretty bad numbers for a season (hopefully not series) finale. But i suspect the DVR numbers will be pretty big for this week's wpisode

PB dropped from 7.88 million to 7.40 million and from a 3.3 to a 3.1. SCC dropped from 8.34 million to 8.09 million and from a 3.5 to a 3.2.

quote:

Originally posted by vlis:
u sure about that?

quote:

Originally posted by Chimera:
The only good thing about "My Dad", which couldn't even hold half of its DOND lead-in, was that it showed Medium has a built-in audience by increasing significantly from My Dad. Hopefully NBC will wise up and realize Medium is pulling a Law&Order this season and deserves to continue with its rejuvinated ratings.

Well, it did in the overnights, which is where you took my quote from -- plus, if Medium had 18 million for a lead-in, it would have done substantially better than "My Dad" managed to do.

Two and a Half Men has really held up during the strike with it's repeats, I expect higher than normal numbers for their last 8 or 9 episodes that will air starting next month, possibly as high as 20 million, because they didnt even have 12 million viewers with last summers repeats.

People are just tired of PB--I'm surprised it lasted this long. Maybe FOX will bring it back, for strike-related reasons--but it's over, and people recognize that.

SCC has no such excuse--they've barely started, and they're doing almost as badly as PB. And SCC is more expensive to make. FOX may well bet on it doing better if they bring it back--but it's a bad bet.

Oh, and Marc--

quote:

renewal-worthy Termination: The Sarah Connor Chronicles

That seems like more of a Freudian slip than a typo to me.

quote:

Originally posted by tvratingsjunkie:
Two and a Half Men has really held up during the strike with it's repeats, I expect higher than normal numbers for their last 8 or 9 episodes that will air starting next month, possibly as high as 20 million, because they didnt even have 12 million viewers with last summers repeats.

It's repeat numbers are impressive, but it just points to the fact that it repeats better than some other types of shows (serial dramas, for example). With Dancing with the Stars returning as well, and DOND remaining competition on NBC, there is no chance for 2.5 Men to pull in 20 million, or anywhere near that number. It should go back to the 15-16 million range, which CBS would be perfectly happy with.

I'm sure SCC will be up again next week due to a superior lead in. But just a few viewers less and they would have fallen into the 7 millions.