-Yesterday’s Winners: Are You Smarter Than a 5th Grader (Fox), Grey’s Anatomy (ABC)
-Down, but Far From Out: Survivor: Fiji (CBS), CSI (CBS)
-Honorable Mention: Ugly Betty (ABC), The Office (NBC)
-Yesterday’s Losers (excluding repeats): 30 Rock (NBC), Scrubs (NBC), Trading Spouses: Meet Your New Mommy (Fox)
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-Ratings Breakdown: ABC and CBS kicked-off the May 2007 sweeps on a winning note, with CBS first in total viewers (3.14 million viewers above ABC), and the alphabet net No. 1 among adults 18-49. NBC and Fox shared the No. three and four spots (Fox was third in total viewers; NBC third among adults 18-49), followed by iffy The CW.
CBS’ Survivor: Fiji opened the evening on a winning note, with 13.82 million viewers and a 4.5 rating/13 share among adults 18-49. But one year earlier (and without Ugly Betty and Are You Smarter Than a 5th Grader in the competitive mix), Survivor: Panama averaged a considerably heftier 17.90 million viewers and a 5.9/18 in the demo, based on the final nationals. Fox’s Are You Smarter Than a 5th Grader finished second in total viewers (9.99 million), and third among adults 18-49 (3.4/10). Comparably, take a look at the Jeff Foxworthy hosted game show versus two episodes of That ‘70s Show on the year-ago evening (April 27, 2006).
Fox/Thursday 8-9 p.m. 4/27/07 That ‘70s Show (two episodes) Viewers: 4.98 million (#4), A18-49: 2.2/ 7 (#3)* (based on the final nationals)
4/26/07 – Are You Smarter Than a 5th Grader Viewers: 9.99 million (#2), A18-49: 3.4/10 (#2) Percent Change – Viewers: +101, A18-49: +55
Expect a renewal for next season any day now for Are You Smarter Than a 5th Grader.
ABC’s competing Ugly Betty (Viewers: #3, 9.56 million; A18-49: #4, 3.1/ 9) remains a vast improvement over year-ago occupant American Inventor (Viewers: #3, 5.01 million; A18-49: #4, 1.6/ 5 on April 27, 2006, based on the final nationals). But the comedic Betty continues to lose steam as the season progresses. Has the novelty worn off?
Rounding off the 8 p.m. hour were NBC sitcoms My Name Is Earl (Viewers: #3, 7.56 million; A18-49: #2, 3.2/10) and The Office (Viewers: #4, 7.48 million; A18-49: #2t, 3.9/11), and Smallville on The CW (Viewers: #5, 3.93 million; A18-49: #5, 1.5/ 4). Growth for The Office out of My Name Is Earl of 22 percent among adults 18-49 is worth positive noting.
ABC and CBS shared dominance at 9 p.m. as follows:
CSI (CBS) Viewers: 19.99 million (#1), A18-49: 5.8/15 (#2)
While you certainly cannot knock 20 million viewers, the year-ago telecast of CSI (without Grey’s Anatomy in the competitive mix, and also based on the final nationals) averaged 27.36 million viewers and an 8.7/22 in the demo. Should CBS be considered?
Elsewhere, the season-finale of NBC’s 30 Rock sunk to just 4.82 million viewers (#4) and a 2.4/ 6 among adults 18-49, with losses from lead-in The Office of a considerable 2.66 million viewers and 38 percent among adults 18-49. That led into Scrubs, which averaged an also disappointing 4.68 million viewers and a 2.3/ 6 in the demo at 9:30 p.m. Are you really think about renewing Scrubs -- again -- NBC?
Also in the 9 p.m. hour was an original installment of Fox’s Trading Spouses: Meet Your New Mommy (Viewers: #3, 5.26 million; A18-49: #4, 2.1/ 5), and The CW’s Supernatural (Viewers: #5, 3.34 million; A18-49: #5, 1.4/ 3). Although Trading Spouses was, of course, a much bigger draw, retention out of Are You Smarter Than a 5th Grader of just 53 percent in viewers and 62 percent among adults 18-49 lands it in the loser’s circle. Supernatural’s retention out of Smallville was considerably stronger at 85 percent in viewers and 93 percent among adults 18-49.
CBS’ sure-to-be renewed Shark was the most-watched show at 10 p.m., while ABC’s October Road was first among adults 18-49 (despite losing more than half the audience of lead-in Grey’s Anatomy). NBC’s ER, meanwhile, continues to build from Scrubs by double-digits, but the veteran medical drama remains a shell of its former self. Take a look:
Wow. I didn't expect CSI to fall that much from last week. I definitely expected Grey's to crash and burn. Hopefully CSI regains some viewers next week.
Would you mind terribly giving half-hour break-downs for the two?
It might not be a bad idea for NBC to consider moving "ER" to a different night next season. It does much better with a stronger lead-in, as it did earlier in the season behind "Deal or No Deal". Then, whatever it's marquis new show is in the fall, maybe place it Thursday at 10, and depend on the buzz to bring people in.
Again almost every show is well down from average numbers. When were CSI and Grey below 20 million last time? It lookes like the "scripted show" 5th grader has damaged Betty more than it was expected And with these demo numbers OR is surely gonna be renewed
I don't think the novelty has worn off for Ugly Betty at all. Two words: Jeff Foxworthy. 5th grader is making more of an impact than I would have expected.
Originally posted by robert: Again almost every show is well down from average numbers. When were CSI and Grey below 20 million last time? It lookes like the "scripted show" 5th grader has damaged Betty more than it was expected And with these demo numbers OR is surely gonna be renewed
CSI and Grey's both took a big dive when they aired on Thanksgiving. CSI had about 17 and Grey's about 18.
While you certainly cannot knock 20 million viewers, the year-ago telecast of CSI (without Grey’s Anatomy in the competitive mix, and also based on the final nationals) averaged 27.36 million viewers and an 8.7/22 in the demo. Should CBS be considered?
