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Picture of Marc Berman
Posted
Prime Time Ratings:
Friday 9/21/07

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
ABC: 6.08 million, CBS: 5.70, CW: 4.56, NBC: 4.34, Fox: 3.49

-Adults 18-49:
ABC: 1.9 rating/6 share, CBS and CW: 1.4/ 5 each, NBC: 1.2/ 4, Fox: 1.1/ 4

---------------

-Ratings Breakdown:
ABC won this final Friday of the summer season, with CBS second and last-place Fox almost off the charts. Week two of Fox’s non-scripted Nashville dipped to a mere 2.19 million viewers and a 0.8 rating/3 share among adults 18-49 at 9 p.m. Comparably, retention out of lead-in Are You Smarter Than a 5th Grader? (Viewers: #3, 4.80 million; A18-49: #2, 1.4/ 5 at 8 p.m.) was just 46 percent in total viewers and 57 percent among adults 18-49. One week earlier, and based on the final nationals, Nashville debuted with an already abysmal 2.68 million viewers and a 1.0/ 3 in the demo. Tick, tock…the cancellation clock is ticking!

On ABC, a repeat of America’s Funniest Home Videos (Viewers: #1, 5.20 million; A18-49: #1, 1.5/ 5 at 8 p.m.) led into back-to-back episodes of veteran newsmagazine 20/20 (Viewers: avg. 6.52 million; A18-49: avg. 2.1/ 7) from 9-11 p.m. As a reminder, 20/20 moves to Friday at 8 p.m. on Oct. 12, leading into new drama Women’s Murder Club and the relocated Men in Trees.

CBS had a typical summer Friday care of repeats of Ghost Whisperer (Viewers: #2, 5.16 million; A18-49: #2t, 1.3/ 5), The Unit (Viewers: #2, 5.16 million; A18-49: #3, 1.4/ 4), and Numb3rs (Viewers: #2, 6.77 million; A18-49: #2, 1.8/ 6). Unless new drama Moonlight completely collapses, there is no reason to think that CBS will lose its position as the most-watched network on Friday next season.

NBC also had nothing unusual to report as a result of repeats of 1 vs. 100 (Viewers: #5, 3.75 million; A18-49: #5, 1.1/ 4), Las Vegas (Viewers: #4, 4.18 million; A18-49: #4, 1.1/ 4), and Law & Order: SVU (Viewers: #3, 5.11 million; A18-49: #3, 1.5/ 4). Friday Night Smackdown! on the CW capped off the night with 4.56 million viewers (#3) and a 1.4/ 5 in the demo (#2t).

Source: Nielsen Media Research data


 
Posts: 8233 | Registered: 18 September 2006Reply With QuoteEdit or Delete MessageReport This Post
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Fox should just pull Nashville already.



 
Posts: 1814 | Location: New Jersey | Registered: 24 March 2007Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
I think ABC is in good shape to win Friday next season.
 
Posts: 1530 | Registered: 10 November 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
quote:
Originally posted by himymfan22:
Fox should just pull Nashville already.


No. For the sake of the PIFeedback Cancellation Contest, Nashville must go on! Wink

FOX may be in really big trouble this season on Fridays. What if their 'Next Great American Band' show ends up equalling Nashville's performance? How long will it take FOX to realize that no one cares much for crappy music unless Simon is there to berate people?
 
Posts: 7800 | Registered: 16 November 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
Go 'Friday Night Smackdown!'
 
Posts: 166 | Registered: 03 June 2007Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
They may stick with Nashville one more week so it can drop below 2 mil and they can say they had a bigger flop than On the Lot. Wink

That's one of The Unit's best showings this summer, so some good momentum for that show.

5th Grader isn't doing much on Friday except hurting the 1 vs. 100 ratings. Mad
 
Posts: 1812 | Registered: 08 May 2007Reply With QuoteEdit or Delete MessageReport This Post
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Biggest winner of the night has to go to Friday Night Smackdown. Earning 4.5 million in it's season debut, it did around a million better than the debut of Gossip Girl with less promotion and on a lesser watched night. The CW ended up third in total viewers and tied for second in the demos, a place it's not used to.

As for Nashville, it's just dead. Getting barely over 2 million viewers is not going to cut it. For some reason, I see FOX pulling an On the Lot and keeping it despite it's poor rating because it costs nothing to produce. But there's no chance in heck it's getting a second season. They will run it's 13 episodes and that will be it.

I agree that Moonlight has a very good lead in numbers. Moonlight will find it's niche audience, as there are a lot of people who like the whole vampire storyline. I have no doubt in my mind that it will pull at lease decent numbers. I'm not too worried about it. There are other Friday shows that will be on the chopping block long before Moonlight.


 
Posts: 3990 | Registered: 17 September 2007Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
quote:
Originally posted by WelcomeToK-Ville:
I agree that Moonlight has a very good lead in numbers. Moonlight will find it's niche audience, as there are a lot of people who like the whole vampire storyline. I have no doubt in my mind that it will pull at lease decent numbers. I'm not too worried about it. There are other Friday shows that will be on the chopping block long before Moonlight.


CBS has options to replace failing shows. They can easily slap a repeat of just about any of their hour long dramas into that slot if Moonlight fails to perform well.
 
Posts: 7800 | Registered: 16 November 2006Reply With QuoteEdit or Delete MessageReport This Post
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Mark it down, one of the worst moves of this 2007-2008 tv season is the move of 20/20 from 10pm to 8pm. This show has anchored Friday night for ABC since 1987. It has been their only dependable performer over that span...bad move.
 
Posts: 31 | Registered: 20 September 2007Reply With QuoteEdit or Delete MessageReport This Post
Picture of Elvis Bus
Posted Hide Post
quote:
Week two of Fox’s non-scripted Nashville dipped to a mere 2.19 million viewers and a 0.8 rating/3 share among adults 18-49 at 9 p.m. Comparably, retention out of lead-in Are You Smarter Than a 5th Grader? (Viewers: #3, 4.80 million; A18-49: #2, 1.4/ 5 at 8 p.m.) was just 46 percent in total viewers and 57 percent among adults 18-49. One week earlier, and based on the final nationals, Nashville debuted with an already abysmal 2.68 million viewers and a 1.0/ 3 in the demo. Tick, tock…the cancellation clock is ticking!


Well, I hade "Cane" to be the first to go, but the Curse of the FOX Death Slot seems too irresitible!


=======================
 
Posts: 514 | Location: Seattle | Registered: 16 March 2007Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
Good retention and decent #'s for
this spot airing of last year's finale
of THE UNIT. Quite a bit rides on
its ratings this coming Tuesday. It
closed last year at 10.8mm, 3.0.
 
Posts: 1589 | Location: Western Pennsylvania | Registered: 13 December 2006Reply With QuoteEdit or Delete MessageReport This Post
Picture of xwiseguyx
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I see 40 points coming my way in the Cancellation Pool. Smiler


====================
 
Posts: 5947 | Location: Chicago, IL | Registered: 20 September 2006Reply With QuoteEdit or Delete MessageReport This Post
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If "Nashville" was more of a band or singer competition, it'd have more viewers. I believe people ate tireda wasting their viewing time following some of the aspects of the personal lives of a groupa nobodies. I couldn't care less about the chars' personal lives, and the whole thing is artificial anyway, as virtually everyone who speax on the show knows he/she is under camera.

It's boring. Mosta us ARE "nobodies" &, while everyone has a life story, mosta our stories are boring to everyone else.

Mosta us watch something about celebs' lives because we wonder how they rose above the ordinary to become rich/famous, but the stories about the ordinary, mundane lives of people tryingta make the big-time make for ordinary, mundane, unwatchable TV.
 
Posts: 593 | Location: Southeast Ohio | Registered: 09 November 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
quote:
Originally posted by Marc Berman:
Week two of Fox’s non-scripted Nashville dipped to a mere 2.19 million viewers and a 0.8 rating/3 share among adults 18-49 at 9 p.m. Comparably, retention out of lead-in Are You Smarter Than a 5th Grader? (Viewers: #3, 4.80 million; A18-49: #2, 1.4/ 5 at 8 p.m.) was just 46 percent in total viewers and 57 percent among adults 18-49.



Wouldn't it be great if you could take all the swill that's on MTV and move it over to FOX so those enriching shows can get ratings like this and be cancelled after two weeks? Just think -- "Laguna Beach," "The Hills," "Newport Harbor," "Nick Cannon's Wild n Out," "My Super Sweet 16" -- the world would be rid of all of it.

Why was "Nashville" even made? What dumbass exec thought anyone would seriously want to watch this? There's an interesting reality show to be mined from the subject of aspiring musicians in Tennessee. This ain't it.


--
I agree.
 
Posts: 867 | Registered: 01 January 2007Reply With QuoteEdit or Delete MessageReport This Post
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I completely agree that Nashville lost it's focus. I thought it was going to be about the process of getting a record deal. Believe it or not, if it was just about that, it could find an audience. However, it became this high school he likes her, she likes me pointless drama. I also think the staged situations hurt the show. I mean who sits down at a restaurant, stares directly at the camera, and rants five minutes on the topic that the previous three minutes were highlighting. The producers didn't even care to hide the fact that the situations were scripted. Nashville was a good concept handled poorly.


 
Posts: 3990 | Registered: 17 September 2007Reply With QuoteEdit or Delete MessageReport This Post
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