Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.
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-Saturday’s Winners: NFL Wild Card Game (NBC)
-Saturday’s Losers (excluding repeats): Nothing
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-Ratings Breakdown: NBC’s coverage of Jacksonville vs. Pittsburgh on the NFL Wild Card Game stood head and shoulders above the competition, proving there is still an opportunity on Saturday. The game averaged an approximate 22.45 million viewers (yes…over 22 million viewers on Saturday!), with an average 8.4 rating/23 share among adults 18-49 in prime-time. Comparably, that beat the competing three networks combined. Keep in mind that ratings for any live sporting event are always approximate.
Fox finished fourth overall in total viewers, but second among adults 18-49 with its perennial combination of Cops (Viewers: #3, 5.37 million; A18-49: #2, 1.9/ 5) and America’s Most Wanted (Viewers: #4: 5.80 million; A18-49: #2, 2.1/ 6) from 8-10 p.m.
CBS opened the evening with repeat movie High Crimes (Viewers: #4: 5.40 million; A18-49: #4, 1.2/ 3 from 8-10 p.m.), followed by 48 Hours Mystery at 10 p.m. (Viewers: #3, 6.74 million; A18-49: #3, 1.9/ 6). And ABC capped off the evening with the New Hampshire Debates at a surprisingly potent 8.58 million viewers (#2) and a 2.0/ 5 among adults 18-49 (#2t) from 8-11 p.m. Who says the broadcast networks are dead on Saturday?
I would like to see ABC bring back primtetime NBA basketball games on Saturday night. I know they are probably waiting until after football is over, but there is original sports programming. Now they just have to pick good games. And if they do pick games I hope it is not all LA, Chicago, NY, NJ and Miami, because quite frankly four of those five suck this year. But there are a lot of upstart teams who can draw interest Boston, Orlando, Portland and New Orleans all are have strong first halves along with traditional powers San Antonio, Detroit and Phoenix.
And good for America sort of learning about politics by a few of them watching a debate. I watched, and the format really didn't lend itself to specific policy which led to campaign rhetoric, but it did have its highlights. Man political spin machines suck by the way.
---------------------- Geeksix - The Gestalt of Geekdom...check it out http://www.geeksix.com
Posts: 912 | Location: Utah | Registered: 21 February 2007
Originally posted by DB108: 8.6 for the debates?!?!?! I guess Obama winning in Iowa has really grabbed people's attention. Too bad it won't be counted in ABC's weekly average...
8.6 is a good viewer number for Saturday, but really, a 2.0 demo means that the debates were still leaning towards the elderly (I'll just go out on a limb and guess that the under 18 crowd wasn't tuning in in large numbers).
Marc, any chance of a 1/2hr breakdown for the debates?
Originally posted by Obveeus: 8.6 is a good viewer number for Saturday, but really, a 2.0 demo means that the debates were still leaning towards the elderly (I'll just go out on a limb and guess that the under 18 crowd wasn't tuning in in large numbers).
Marc, any chance of a 1/2hr breakdown for the debates?
Originally posted by DB108: 8.6 for the debates?!?!?! I guess Obama winning in Iowa has really grabbed people's attention. Too bad it won't be counted in ABC's weekly average...
It will count in the averages...there was advertising carried throughout the debates. Marc, if you have them, could you publish the half-hourlies? I'm curious about the Republican (8-9 pm) vs Democratic (9-11 pm) viewership and young adult tune-in.
I had thought the number might be a bit higher, but given it got a 2.0 A18-49 on a Saturday against a very crucial football game, I wonder whether ABC might not schedule an upcoming debate in Saturday primetime, say just in time before the February 5th Super Tuesday primary across a clutch of key key states.
Who would have thought that a Presidential debate could potentially be February Sweep programming?
Originally posted by Marc Berman: -Total Viewers: CBS: 5.85 -Adults 18-49: CBS: 1.4/ 4 -------------------- CBS opened the evening with repeat movie High Crimes (Viewers: #4: 5.40 million; A18-49: #4, 1.2/ 3 from 8-10 p.m.), followed by 48 Hours Mystery at 10 p.m. (Viewers: #3, 6.74 million; A18-49: #3, 1.9/ 6).
These are truly ghastly numbers for CBS. Down in PBS territory for sure, and probably dipping the toe down into MyNetworkTV territory too.
Woot woot for Saturday TV in general. Perhaps ABC needs to put a weekly newsmagazine on Saturday that perhaps focuses on the candidates leading into a movie or something.
Originally posted by Marc Berman: -Total Viewers: CBS: 5.85 -Adults 18-49: CBS: 1.4/ 4 -------------------- CBS opened the evening with repeat movie High Crimes (Viewers: #4: 5.40 million; A18-49: #4, 1.2/ 3 from 8-10 p.m.), followed by 48 Hours Mystery at 10 p.m. (Viewers: #3, 6.74 million; A18-49: #3, 1.9/ 6).
These are truly ghastly numbers for CBS. Down in PBS territory for sure, and probably dipping the toe down into MyNetworkTV territory too.
Originally posted by dumont: These are truly ghastly numbers for CBS. Down in PBS territory for sure, and probably dipping the toe down into MyNetworkTV territory too.
Huh? MNTV levels?
Sure, because MNTV regularly gets almost 6 million viewers and a 1.4 in the demo.
Originally posted by dumont: These are truly ghastly numbers for CBS. Down in PBS territory for sure, and probably dipping the toe down into MyNetworkTV territory too.
Huh? MNTV levels?
Sure, because MNTV regularly gets almost 6 million viewers and a 1.4 in the demo.
Dipping the toe down intoto MNTV territory, not yet plunging into the pool.
Originally posted by DB108: 8.6 for the debates?!?!?! I guess Obama winning in Iowa has really grabbed people's attention. Too bad it won't be counted in ABC's weekly average...
To put these numbers in perspective, viewership for the other debates ranged from about 1 million to 4.5 million for the other debates (Source: TV Newser). Of course, most of those were on cable, where the numbers are typically lower. But considering last night was a Saturday, and the competition included a high-rated NFL playoff game, that's pretty impressive.
I am truly stunned by the viewer # for the debates on ABC. Especially since it was up against the AFC Wildcard on NBC. I was flipping back and forth, and was actually watching more of the debate. I agree that this should be a wake up call to the broadcast networks about saturday night. The audience is there, and I believe would support some good original programming by a network. I think a newsmagazine is a great idea, of course CBS is doing that with 48 Hours, but how about putting a series back on Saturday Night. It wasn't that long ago that "The District" was pulling in 13-14 million viewers on CBS Saturday Nights at 10.
