Originally posted by wenart25: I am just wondering something here...has the OMG campaign for Gossip Girls really worked? I mean its ratings since the return have not been great by any means, so was it smart for the CW to put all of its marketing and promotional money behind one show and not spread it between the rest of the series on the net?
Peace!!
Yes, it did. Pre-strike, Gossip Girl was pulling under 2 million viewers without a lead-in (aka with Crowned as a lead-in). Now it's pulling the same numbers it was getting with ANTM as a lead-in. Now as successful as I think CW wanted the campaign to be... but it worked to an extent.
Ok...but was it still smart of the CW to put all of its promo/marketing money just behind one show? Why not spread it out between the rest of the series on the net?
I am just wondering something here...has the OMG campaign for Gossip Girls really worked? I mean its ratings since the return have not been great by any means, so was it smart for the CW to put all of its marketing and promotional money behind one show and not spread it between the rest of the series on the net?
CBS: Stronger 8pm comedies. That's a real positive. Weaker 9pm comedies against House. Bones and House however, clearly have their own audiences. Gulp for CSI:Miami. 25% year to year drop in the demo against weak to modest competition.
ABC: Samantha Who will drop in the finals, but I still expect week to week gains.
NBC: Expected results against tough competition.
CW: Weaker performance but expected results overall.
Originally posted by wenart25: I am just wondering something here...has the OMG campaign for Gossip Girls really worked? I mean its ratings since the return have not been great by any means, so was it smart for the CW to put all of its marketing and promotional money behind one show and not spread it between the rest of the series on the net?
Peace!!
Yes, it did. Pre-strike hiatus, Gossip Girl was pulling under 2 million viewers without a lead-in (aka with Crowned as a lead-in). Now it's pulling the same numbers it was getting with ANTM as a lead-in. Now as successful as I think CW wanted the campaign to be... but it worked to an extent.
Given all the hype and lack of similar programming in the hour, it should be doing better, but it has made some improvements and holding at the same level as it did post-Top Model is a real plus for this show. It will never ever become a major hit for the network and in my opinion will continue to pale against the OC, but for the CW, its a keeper.
I am just wondering something here...has the OMG campaign for Gossip Girls really worked? I mean its ratings since the return have not been great by any means, so was it smart for the CW to put all of its marketing and promotional money behind one show and not spread it between the rest of the series on the net?
Peace!!
Nothing about CW has been smart so far.
The campaign clearly worked (and most of it was free press anyway). Gossip Girl made the transition from a freshman show needing CW's strongest lead-in to a freshman show being the lead-in for the night without losing viewers. That doesn't happen without some 'smart' promotion.
Originally posted by wenart25: I am just wondering something here...has the OMG campaign for Gossip Girls really worked? I mean its ratings since the return have not been great by any means, so was it smart for the CW to put all of its marketing and promotional money behind one show and not spread it between the rest of the series on the net?
Peace!!
Yes, it did. Pre-strike, Gossip Girl was pulling under 2 million viewers without a lead-in (aka with Crowned as a lead-in). Now it's pulling the same numbers it was getting with ANTM as a lead-in. Now as successful as I think CW wanted the campaign to be... but it worked to an extent.
Ok...but was it still smart of the CW to put all of its promo/marketing money just behind one show? Why not spread it out between the rest of the series on the net?
Peace!!
I believe it's actually a really smart move by cw. Gossip Girl is a defining show for CW much like how Dawson's Creek was for WB. Now, remember that Dawson's Creek never really did the same numbers as the other hits like Felicity, Buffy did but it defined the network and moving excellent branding for WB.
Similarly, the campaign with it's relevant copy defined CW as a bold and fresh network. So I think it's wise since the promos functioned not only as a promo for GG but for the network
Strange, really strange numbers this Monday" House at 14 million? CSI Miami at 13 million. Those 2 shows are down more that i would've imagined. GG above OTH? That's a first. BBT way up on last week, and 21/2 Men way down on average
I am happy for Medium. This show has been an underdog for a while now, treated poorly by NBC despite the critical acclaim and awards won. I'm glad to see it is holding its own against a declining CSI Miami (can you tell I'm gloating?). It just shows you that non-mega hits that score less than 10 mil have a place on prime time skeds and that total numbers should not be the main consideration for cancelation.
In the Fall, House needs to become an 8pm show and help out a freshman series. Its 15 million viewers are wasted at 9pm (except for the happy station owners and their 10pm newscast)
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Originally posted by Zitrone: House took a hit. Changing schedule mid-season is never a good idea for a show, but it might improve FOX overall ratings on the week.
