Prime-Time Ratings:
Tuesday 2/13/07
The following results are based on the fast national ratings (Live Plus Same Day data)
-Total Viewers:
Fox: 28.47 million, CBS: 12.16, NBC: 9.31, ABC: 8.20, CW: 3.47
-Adults 18-49:
Fox: 12.0 rating/28 share, NBC: 3.4/ 8, CBS: 3.3/ 8, ABC: 2.7/ 7, CW: 1.5/ 4
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-Yesterday’s Winners:
American Idol (Fox), NCIS (CBS), House (Fox), Law & Order: SVU (NBC)
-Honorable Mention:
The Unit (CBS), Primetime: The Outsiders (ABC)
-Yesterday’s Losers:
Dateline (NBC), Veronica Mars (CW)
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Fox, as expected, finished well above the Tuesday competition (beating the four remaining networks combined among adults 18-49) as a result of the one-two punch of American Idol (Viewers: 30.97 million; A18-49: 12.9/31) and House (Viewers: 25.97 million; A18-49: 11.1/26). Retention for House out of American Idol remained worth positively noting at 84 percent in total viewers and 86 percent among adults 18-49. Most shows out of American Idol barely hold half of the audience.
Despite the severity of facing American Idol, CBS’ underrated NCIS was on the board with a comfortable, and second-place, 15.67 million viewers and a 3.7/ 9 among adults 18-49 from 8-9 p.m. As I always say, there is room for more that one big hit show in a time period. Ranking a distant third in the hour was NBC’s Dateline (Viewers: 6.41 million; A18-49: 2.4/ 6), followed by a repeat of America’s Funniest Home Videos on ABC (Viewers: 6.34 million; A18-49: 2.1/ 5), and the CW’s fading Gilmore Girls (Viewers: 4.31 million; A18-49: 2.0/ 5). One year earlier on the WB (and opposite the Winter Olympics on NBC), Gilmore Girls averaged 5.34 million viewers with a 2.2/ 6 in the demo.
At 9 p.m., and a distant second behind Fox’s aforementioned House, was CBS’ The Unit at 12.23 million viewers and a 3.6/ 8 among adults 18-49 – the perfect fit out of NCIS. Third was the launch pf ABC’s Primetime: The Outsiders (Viewers: 8.73 million; A18-49: 3.4/ 8), which built from its repeat America’s Funniest Home Videos lead-in by a hefty 2.39 million viewers and 62 percent among adults 18-49, followed by NBC’s Law & Order: Criminal Intent at 8.58 million viewers and a 2.9/ 7 among adults 18-49. Criminal Intent also grew from its lead-in, Dateline, by 2.17 million viewers and 21 percent in the demo.
Last, and very least, at 9 p.m. was the CW’s struggling Veronica Mars at just 2.62 million viewers and a 1.1/ 3 among adults 18-49. Comparably, that put retention for Veronica out of Gilmore Girls of 61 percent in total viewers and 55 percent in the demo. Note to the die-hard fans of Veronica Mars: please don’t blame the messenger for these lackluster rating results.
Old NBC faithful Law & Order: SVU moved into the 10 p.m. winner’s circle, as usual, with 12.95 million viewers and a 4.9/13 among adults 18-49. Second was ABC’s Boston Legal (Viewers: 9.53 million; A18-49: 2.8/ 7), followed by a repeat of Without a Trace on CBS at 8.58 million viewers and a 2.6/ 6 among adults 18-49. As good a show as Boston Legal is, it would be better if the camera was not constantly moved so abruptly.
Source: Nielsen Media Research data