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Picture of Marc Berman
Posted
Prime-Time Ratings:
Friday 4/04/08

-Total Viewers:
CBS: 9.26 million, NBC: 6.03, Fox: 5.30, ABC: 4.92, CW: 4.56

-Adults 18-49:
CBS: 2.3 rating/7 share, NBC: 1.6/ 5, CW: 1.4/ 5, ABC: 1.4/ 4, Fox: 1.3/ 4

--------------------

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.

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-Friday’s Winners:
Ghost Whisperer (CBS), The Price is Right (CBS), Numb3rs (CBS)

-Friday’s Losers (excluding repeats):
Amnesia (NBC), Duel (ABC), 20/20 (ABC)

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-Ratings Breakdown:
It was a clean, albeit non-spectacular, Friday sweep for CBS with its combination of the return of Ghost Whisperer (Viewers: 9.33 million; A18-49: 2.3 rating/8 share), the 9 p.m. debut of The Price is Right (Viewers: 8.55 million; A18-49: 2.2/ 7) and the return of Numb3rs (Viewers: 9.91 million; A18-49: 2.3/ 7). These have to be considered winning performances on this typically low-Hut level Friday.

Second overall was NBC care of canceled Amnesia (Viewers: #4, 4.51 million; A18-49: #3t, 1.3/ 4) and a two-hour edition of Dateline (#2, 6.78 million; A18-49: #2, 1.8/ 6 from 9-11 p.m.).

The return of ABC game show Duel sparked minimal interest, with a last-place finish in both total viewers (3.93 million) and adults 18-49 (1.2/ 4) from 9-10 p.m. Retention out an encore telecast of lead-in America’s Funniest Home Videos (Viewers: #2, 6.02 million; A18-49: #2, 1.5/ 5 at 8 p.m.) was 65 percent in viewers and 80 percent among adults 18-49. CBS’ competing The Price is Right outdelivered Duel, meanwhile, by a whopping 4.62 million viewers and 83 percent in the demo.

ABC capped off Friday with veteran 20/20 third in both total viewers (4.82 million) and adults 18-49 (1.5/ 5) at 10 p.m. Obviously, this was not a good night for ABC.

Fox’s recently introduced (and recently relocated) Canterbury’s Law flexed some muscle from 9-10 p.m., with 6.07 million viewers (#3) and a 1.4/ 4 among adults 18-49 (#3). While that may not sound like much, it did manage to build from an encore telecast of lead-in Bones (Viewers: #3: 4.54 million; A18-49: #5, 1.2/ 4) by 1.53 million viewers and 17 percent among adults 18-49.

The CW had a consistent performance from Friday Night Smackdown!, with 4.56 million viewers and a 1.4/ 5 among adults 18-49 from 8-10 p.m. Yes, this franchise will be missed by the CW next season.

Source: Nielsen Media Research data (R = repeat)

This message has been edited. Last edited by: Marc Berman,


 
Posts: 8226 | Registered: 18 September 2006Reply With QuoteEdit or Delete MessageReport This Post
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Thanks for the #s Marc.

CBS was solid, but I thought the demo would be closer to mid-to-upper 2's. Duel stunk, while Canterbury's Law saw a bit of life.
 
Posts: 284 | Registered: 10 November 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
quote:
Originally posted by Marc Berman:
The CW had a consistent performance care of Friday Night Smackdown!, with 4.56 million viewers and a 1.4/ 5 among adults 18-49 from 8-10 p.m.
Any idea why there was a big drop in ratings last week for this show 9and the viewers are back this week)? Was there some big preemptions last week or something?
 
Posts: 7795 | Registered: 16 November 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
so much for all the experts here who were calling for Duel on Fridays!!! I guess airing reruns of GA and DH not so bad after all.
 
Posts: 3862 | Registered: 20 September 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
Wow, Duel bombed. I thought that it would have gotten higher ratings than that. Are you sure Canterbury Law's numbers are right? That is a weird spike in the middle of the season. Even if it is, it won't save the series. It's demos are still terrible.


 
Posts: 3982 | Registered: 17 September 2007Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
Duel got killed by Price is Right.

CBS put some hurt on everybody.
 
Posts: 7795 | Registered: 16 November 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
quote:
Originally posted by Marc Berman:
The return of ABC game show Duel sparked minimal interest, with a last-place finish in both total viewers (3.93 million) and adults 18-49 (1.2/ 4) from 9-10 p.m.


OUCH!! Is the show that bad? A victim of reality/game show overkill? A victim of The Price is Right?

quote:
It was a clean, albeit non-spectacular, Friday sweep for CBS with its combination of the return of Ghost Whisperer (Viewers: 9.33 million; A18-49: 2.3 rating/8 share), the 9 p.m. debut of The Price is Right (Viewers: 8.55 million; A18-49: 2.2/ 7), and the return of Numb3rs (Viewers: 9.91 million; A18-49: 2.3/ 7).

Again, not impressive, but not bad. Numb3rs is about where it was in viewers, but down a bit in the demo. Ghost Whisperer was down a bit in both.
 
Posts: 694 | Registered: 05 November 2007Reply With QuoteEdit or Delete MessageReport This Post
Picture of Walter
Posted Hide Post
Omg

I Knew Duel would Fail

I said it yesterday

I'm so smart
 
Posts: 866 | Registered: 06 February 2008Reply With QuoteEdit or Delete MessageReport This Post
Picture of Walter
Posted Hide Post
Yes My Canterburys Back,

And all you guys who thought it would fail,

Just look at the numbers. Big Grin Big Grin Big Grin
 
Posts: 866 | Registered: 06 February 2008Reply With QuoteEdit or Delete MessageReport This Post
Picture of Marc Berman
Posted Hide Post
It is a horrible show!
quote:
Originally posted by Obveeus:
Duel got killed by Price is Right.

CBS put some hurt on everybody.


 
Posts: 8226 | Registered: 18 September 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
I wouldn't get to confident. It still is the lowest demo show on FOX and sure to get canned after its episodes run. At best, it is a temporary spike and when Moonlight comes in next week, it will provide tough competition for Canterbury's.

quote:
Originally posted by Walter:
Yes My Canterburys Back,

And all you guys who thought it would fail,

Just look at the numbers. Big Grin Big Grin Big Grin


 
Posts: 3982 | Registered: 17 September 2007Reply With QuoteEdit or Delete MessageReport This Post
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Paired with new episodes of Bones CL might actually work. 6 million on Fridays on FOX is good, too bad for the demos. I wouldn't consider it dead yet

Price is Right is doing better than Moonlight. Not great news for Moonlight fans
 
Posts: 3589 | Registered: 11 November 2006Reply With QuoteEdit or Delete MessageReport This Post
Picture of Walter
Posted Hide Post
quote:
Originally posted by WlcmBlueBloodWorstEnemy:
I wouldn't get to confident. It still is the lowest demo show on FOX and sure to get canned after its episodes run. At best, it is a temporary spike and when Moonlight comes in next week, it will provide tough competition for Canterbury's.

quote:
Originally posted by Walter:
Yes My Canterburys Back,

And all you guys who thought it would fail,

Just look at the numbers. Big Grin Big Grin Big Grin


Thank u for the imput,

But i really think that its a perfect fit on friday.

And it build out of a repeat of bones. Big Grin

So i dont think it will be canned.
 
Posts: 866 | Registered: 06 February 2008Reply With QuoteEdit or Delete MessageReport This Post
Picture of xwiseguyx
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Given Canterbury's demo, I really don't think Moonlight will have much effect on their numbers. Duel might also benefit if Price is not against it. (It might have been smarter to try it against the horrid Amnesia.)


====================
 
Posts: 5946 | Location: Chicago, IL | Registered: 20 September 2006Reply With QuoteEdit or Delete MessageReport This Post
Picture of Walter
Posted Hide Post
quote:
Originally posted by robert:
Paired with new episodes of Bones CL might actually work. 6 million on Fridays on FOX is good, too bad for the demos. I wouldn't consider it dead yet

Price is Right is doing better than Moonlight. Not great news for Moonlight fans


Thank you so much robert,

I've been saying this since last friday. Big Grin Big Grin
 
Posts: 866 | Registered: 06 February 2008Reply With QuoteEdit or Delete MessageReport This Post
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