Saturday 10/10/09

-Total Viewers:
CBS: 10.06 million, Fox: 5.23, ABC: 4.21, NBC: 3.87

-Adults 18-49:
CBS: 3.4 rating/11 share, Fox: 1.8/ 6, ABC: 1.3/ 4, NBC: 0.8/ 3

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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 20 percent at this same point last year to approximately 28 percent at present, the overall results may be negatively impacted.

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-Saturday’s Winners:
College Football: Florida at LSU (CBS)

-Saturday’s Losers (excluding repeats):
Saturday Night Football (ABC), Presidents Cup Golf Tournament (NBC)

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-Ratings Breakdown:
CBS stood well above the Saturday competition, proving that viewers will tune-in to network television on Saturday if there is something worth watching. On that note, College Football on CBS, Florida at LSU, averaged an approximate 10.06 million and a 3.4 rating/11 share in primetime, finishing first in every half-hour. Take a look at the half-hour breakdown.

College Football (CBS)
8:00 p.m. - Viewers: 8.35 million, A18-49: 2.7/ 9
8:30 p.m. - Viewers: 9.88 million, A18-49: 3.2/11
9:00 p.m. - Viewers: 10.79 million, A18-49: 3.5/11
9:30 p.m. - Viewers: 8.95 million, A18-49: 2.9/ 9
10:00 p.m. - Viewers: 10.92 million, A18-49: 3.8/12
10:30 p.m. - Viewers: 11.46 million, A18-49: 4.0/13

Regularly scheduled Saturday Night Football on ABC, Michigan at Iowa, could not compete with a below-average 4.21 million viewers and a 1.3/ 4 among adults 18-49 from 8-11 p.m. -- third in both categories for the evening. Keep in mind, of course, that results for any live sporting event are always approximate.

Elsewhere, Fox has a typical Saturday care of its perennial combination of Cops (Viewers: #2, avg. 5.11 million; A18-49: #2, avg. 1.8/ 6) and America’s Most Wanted (Viewers: #2, 5.34 million; A18-49: #2, 1.9/ 6). And NBC capped off the night with of the final 90 minutes of the Presidents Cup Golf Tournament (Viewers: #4, 3.70 million; A18-49: #4, 0.6/ 2 from 8-9:30 p.m.), an approximate half-hour repeat of medical drama Trauma (Viewers: #4, 2.73 million; A18-49: #4, 0.6/ 2), and a repeat of Law & Order: SVU (#2, 4.70 million; A18-49: #2, 1.2/ 3).

quote:

10:30 p.m. - Viewers: 11.46 million, A18-49: 4.0/11

Actually, it was a 4.0/13

quote:

Originally posted by yankeesrj12:

quote:

10:30 p.m. - Viewers: 11.46 million, A18-49: 4.0/11

Lots of good sports last night. Its really the only thing that works for the networks on Saturday along with cheap reality/newsmagazine options. I would like to see NBC expand their news operations on broadcast TV and air 2 hours of Dateline on Saturdays into their weekly drama encore. Mercy should be that drama, not Trauma and SVU.

Really good night for CBS. Not often Saturday beats Friday on a network (Except FOX because of what they air on Fridays).

I thought NBC would have repeated The Office last night.

I was thinking even if NBC had no intention of keeping Southland past 6 episodes, why not try it out at 10PM on Saturdays? It's one of the only 10PM slots available, they'd have fresh programming, and it's already paid for -- so really there wouldn't be any risk and some possible gain.

If for some reason it did well, they could order more. Of course, it's a little late to suggest that, isn't it?

I wonder if those Florida/LSU numbers for CBS were goosed a bit by the Tim Tebow concussion story that ESPN was driving with the zeal that only they can bring.

For some reason I think it will end up on Bravo.

quote:

Originally posted by TV is me:
I was thinking even if NBC had no intention of keeping Southland past 6 episodes, why not try it out at 10PM on Saturdays? It's one of the only 10PM slots available, they'd have fresh programming, and it's already paid for -- so really there wouldn't be any risk and some possible gain.

If for some reason it did well, they could order more. Of course, it's a little late to suggest that, isn't it?

Definitely a factor. CBS football rarely does all that well. Kind of dumb for ESPN to pump something that airs against their premiere game of the week.

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Originally posted by Bruce:
I wonder if those Florida/LSU numbers for CBS were goosed a bit by the Tim Tebow concussion story that ESPN was driving with the zeal that only they can bring.

quote:

Originally posted by mushu_jj:
Lots of good sports last night. Its really the only thing that works for the networks on Saturday along with cheap reality/newsmagazine options. I would like to see NBC expand their news operations on broadcast TV and air 2 hours of Dateline on Saturdays into their weekly drama encore. Mercy should be that drama, not Trauma and SVU.

You would like to see NBC expand their news operations because you like their approach to news or because you think it would be a good move for Dateline?

Also, I noted you've posted a bit on Mercy. You like? I thought the premiere showed some potential - "the anti-nurse." I bet there are some people who really like this. But probably too many who brushed it off. I want to check back in on it in a week or two.

quote:

Originally posted by Bruce:

quote:

Originally posted by mushu_jj:
Lots of good sports last night. Its really the only thing that works for the networks on Saturday along with cheap reality/newsmagazine options. I would like to see NBC expand their news operations on broadcast TV and air 2 hours of Dateline on Saturdays into their weekly drama encore. Mercy should be that drama, not Trauma and SVU.

You would like to see NBC expand their news operations because you like their approach to news or because you think it would be a good move for Dateline?

Also, I noted you've posted a bit on Mercy. You like? I thought the premiere showed some potential - "the anti-nurse." I bet there are some people who really like this. But probably too many who brushed it off. I want to check back in on it in a week or two.

I don't really care for NBC's news operations but I'd like to see the network try on Saturdays. Their repeats just don't pull a competitive number most weeks, even on Saturdays. As for Mercy, I only feel their more deserving of an encore because the show has a much better chance of survival on Saturdays and would be at least counter programming to football. I haven't actually watched. It does look older skewing too so probably more likely to find a crowd at home, 25-54 females.

It would have been smart to try Southland at 10 PM on Saturdays before giving it up, especially as you mentioned they paid for it. But as you said, it's too late. Their loss could be someone else's gain as one of NBC's competitors can now air a product NBC paid for. It's just an odd business decision by NBC.

I don't think NBC even has the six episodes to air if they wanted to air it. WB took back possession of them to shop them around to other networks.

quote:

Originally posted by TV is me:
I was thinking even if NBC had no intention of keeping Southland past 6 episodes, why not try it out at 10PM on Saturdays? It's one of the only 10PM slots available, they'd have fresh programming, and it's already paid for -- so really there wouldn't be any risk and some possible gain.

If for some reason it did well, they could order more. Of course, it's a little late to suggest that, isn't it?

I'm not sure Mercy would do any better than Law and Order: SVU, but it's worth a shot to encore it. However, the reason why I think Law and Order: SVU will likely stay on Saturdays long term is that it's very expensive and it's Wednesday ratings aren't probably enough to justify its licensing fee. So it's stricly a business programming decision.

quote:

Originally posted by mushu_jj:
Lots of good sports last night. Its really the only thing that works for the networks on Saturday along with cheap reality/newsmagazine options. I would like to see NBC expand their news operations on broadcast TV and air 2 hours of Dateline on Saturdays into their weekly drama encore. Mercy should be that drama, not Trauma and SVU.

Don't forget to vote in today's PIF Network game

http://pifeedback.com/eve/foru...93910104/m/857100742

It's an event filled Sunday so check out the shows and cast your votes.

Very high demos, not only for Saturday, not CBS in general.

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Originally posted by yankeesrj12:

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10:30 p.m. - Viewers: 11.46 million, A18-49: 4.0/11