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FOX Steamroller Continues to Flatten Rivals After 22 Days of the 2008 February Sweep: After 22 days of the February Sweep, the FOX steamroller continues to flatten the competition, and FOX holds an unprecedented first place across all key measures. The mammoth FOX lead over its rivals has been fueled by the enormous, record-breaking Super Bowl numbers, the powerhouse American Idol numbers on Tuesdays and Wednesdays (and last night too), and reliable ratings strength on every other night. In the young audience A18-49 demo that advertisers crave for ad placement, FOX has the most nightly wins, having beaten the other networks on 14 out of 22 nights so far (one tie), followed by NBC with five nightly wins (one NBC win was a tie with FOX). After 22 days, NBC holds second place in the A18-49 demo with a .14 advantage over third place ABC. In the households and viewership measures, CBS continues to hold on to second place. After 22 days, the two News Corporation networks FOX and MyNetworkTV are both showing solid double-digit improvement over their numbers from last year. All the remaining networks are showing significant double-digit year-over-year declines, with NBC showing the least year-over-year slippage (-11% in demo, -10% in households, and -8% in viewers) while CBS, who were last year's Super Bowl broadcaster, is faring worst (-57% in demo, -46% in households, -51% in viewers) due to its large proportion of encore programming as a result of the writers strike. After 22 days, the six networks are showing smaller-than-expected (given the strike and increased use of DVR's) year-over-year erosion: the young adult demo down by -13%, households are down by -12% on a year-over-year basis, while viewership is down by -10% year-over-year.
nights nights
demo web demo demo % won won
Rank web 2008 2007 chg 2008 2007
1 FOX 7.39 4.97 49% 14 10
2 NBC 2.57 2.89 -11% 5
3 ABC 2.45 3.60 -32% 3 5
4 CBS 2.30 5.41 -57% 1 7
5 CW 0.90 1.30 -31%
6 MNT 0.47 0.27 78%
total 16.08 18.43 -13% 23 22
nights nights
HH web HH HH HH won won
rank web 2008 2007 chg 2008 2007
1 FOX 10.2 7.2 42% 12 7
2 CBS 5.4 9.9 -46% 4 12
3 NBC 4.9 5.5 -10% 5 1
4 ABC 4.6 6.1 -24% 3 3
5 CW 1.5 2.1 -27%
6 MNT 0.8 0.5 54%
total 27.5 31.2 -12% 24 23
nights nights
viewers web viewers viewers viewers won won
rank web 2008 2007 chg 2008 2007
1 FOX 19.140 12.230 56% 12 7
2 CBS 8.300 16.818 -51% 3 12
3 NBC 7.769 8.449 -8% 4
4 ABC 7.294 9.499 -23% 3 3
5 CW 2.334 3.238 -28%
6 MNT 1.222 0.775 58%
total 46.06 51.01 -10% 22 22
This years and last years numbers are based upon final Nielsen numbers. ------------------------------------------------ Postscript ========== AL asked me to do a special run of the FOX numbers this year and the CBS numbers last year to factor out the rotating Super Bowl. For FOX, I normalized their numbers by using an average of their second and third Sunday results. For CBS, I normalized their numbers by using their third Sunday results. Even without the Super Bowl, CBS continued to lead after 3 weeks last year, and so does FOX this year. The adjusted results for FOX this year and CBS last year based on normalizing to remove the Super Bowl inflation from the final numbers are as follows:
nights nights
demo web demo demo % won won
Rank web 2008 2007 chg 2008 2007
1 FOX 6.08 4.93 23% 13 10
4 CBS 2.25 4.10 -45% 1 7
nights nights
HH web HH HH HH won won
rank web 2008 2007 chg 2008 2007
1 FOX 8.7 7.1 23% 11 7
2 CBS 5.3 8.5 -38% 4 12
nights nights
viewers web viewers viewers viewers won won
rank web 2008 2007 chg 2008 2007
1 FOX 15.715 12.085 30% 11 7
2 CBS 8.122 13.652 -41% 3 12
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quote: Originally posted by wenart25:
I find it interesting at how many posters are concerned about Lost ratings. I has been renewed and the series has an end date. What is there to be concerned about?
Peace!!
Who is concerned? We're just talking. And renwed or not the numbers are still important |
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quote: Have you seen Grey's Anatomy's numbers lately?It's not this power house show in ratings any longer. The ratings and fans hate it, it has been dropping all season.
Greys has had an average of around 17-18 million all season, very near to csi, and a huge demo, much bigger than csi's, so where in the world did you get that it "was dropping all season", its still the powerhouse that abc depends on the fans dont hate it, they hated season 3, all I have seen in greys anatomy threads and forums is all about how great greys has been this season, and the critics also like it, since it was pretty much nominated for a GG |
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quote: Originally posted by Devilz_0: quote: Have you seen Grey's Anatomy's numbers lately?It's not this power house show in ratings any longer. The ratings and fans hate it, it has been dropping all season.
Greys has had an average of around 17-18 million all season, very near to csi, and a huge demo, much bigger than csi's, so where in the world did you get that it "was dropping all season", its still the powerhouse that abc depends on the fans dont hate it, they hated season 3, all I have seen in greys anatomy threads and forums is all about how great greys has been this season, and the critics also like it, since it was pretty much nominated for a GG
Well maybe he said that beacause that's the truth. GA has been dropping all season weather you like it or not |
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quote: Originally posted by TravisYanan: Thursday original finals
SHOW HH A18-49 Viewers A18-34
LOST 7.7/12 5.7/13 13,647,000
ELI STONE (10:02pm) 4.3/7 2.5/7 7,187,000
SURVIVOR: MICRONESIA 7.3/11 4.1/10 12,661,000
APPRENTICE 5.2/8 3.2/8 8,074,000
LIPSTICK JUNGLE (10:01pm) 4.0/7 2.4/6 5,719,000
AMERICAN IDOL 13.4/21 8.5/22 23,374,000
DON'T FORGET THE LYRICS 7.2/11 4.8/11 12,431,000
SUPERNATURAL 2.0/3 1.3/3 3,226,000 1.4/4
MAKE ME A SUPERMODEL 0.6/1 0.5/1 868,000
Lost got a good bump again in the finals. As for Supernatural, was it's demo 1.3 or 1.4?
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quote: Originally posted by Lost_Dom: quote: Originally posted by TravisYanan: Thursday original finals
SHOW HH A18-49 Viewers A18-34
LOST 7.7/12 5.7/13 13,647,000
ELI STONE (10:02pm) 4.3/7 2.5/7 7,187,000
SURVIVOR: MICRONESIA 7.3/11 4.1/10 12,661,000
APPRENTICE 5.2/8 3.2/8 8,074,000
LIPSTICK JUNGLE (10:01pm) 4.0/7 2.4/6 5,719,000
AMERICAN IDOL 13.4/21 8.5/22 23,374,000
DON'T FORGET THE LYRICS 7.2/11 4.8/11 12,431,000
SUPERNATURAL 2.0/3 1.3/3 3,226,000 1.4/4
MAKE ME A SUPERMODEL 0.6/1 0.5/1 868,000
Lost got a good bump again in the finals. As for Supernatural, was it's demo 1.3 or 1.4?
For the 18-49 age group it's 1.3 |
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quote: Originally posted by robert: quote: Originally posted by Lost_Dom: quote: Originally posted by TravisYanan: Thursday original finals
SHOW HH A18-49 Viewers A18-34
LOST 7.7/12 5.7/13 13,647,000
ELI STONE (10:02pm) 4.3/7 2.5/7 7,187,000
SURVIVOR: MICRONESIA 7.3/11 4.1/10 12,661,000
APPRENTICE 5.2/8 3.2/8 8,074,000
LIPSTICK JUNGLE (10:01pm) 4.0/7 2.4/6 5,719,000
AMERICAN IDOL 13.4/21 8.5/22 23,374,000
DON'T FORGET THE LYRICS 7.2/11 4.8/11 12,431,000
SUPERNATURAL 2.0/3 1.3/3 3,226,000 1.4/4
MAKE ME A SUPERMODEL 0.6/1 0.5/1 868,000
Lost got a good bump again in the finals. As for Supernatural, was it's demo 1.3 or 1.4?
For the 18-49 age group it's 1.3
Oh, right. Thanks, I misread it.
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quote: Originally posted by Drew:
The SB used to be in the last week of January, and the first Feb SB was in 2002, but in 2003, in was Jan. 26, but after that the last 5 have been in February. So I wonder if they asked to push it back into Feb so it would be included into the sweeps period.
I think the move to a Feb. Superbowl had more to do with the NFL breaking each conference into 4 divisions, rather than 3 (and adding the bye week so that each team had some mid-season rest). It may have benefitted TV, but it was not done for TV. Just like adding extra playoff teams in football or baseball, it is done to make the league/teams money, not to benefit TV. |
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quote: Originally posted by Obveeus: quote: Originally posted by Drew:
The SB used to be in the last week of January, and the first Feb SB was in 2002, but in 2003, in was Jan. 26, but after that the last 5 have been in February. So I wonder if they asked to push it back into Feb so it would be included into the sweeps period.
I think the move to a Feb. Superbowl had more to do with the NFL breaking each conference into 4 divisions, rather than 3 (and adding the bye week so that each team had some mid-season rest). It may have benefitted TV, but it was not done for TV. Just like adding extra playoff teams in football or baseball, it is done to make the league/teams money, not to benefit TV.
It was done so the Super Bowl could be in Sweeps- it used to be that there was only one week between the AFC and NFC championship games and the Super Bowl, so the game was in the last week of January. Now it's two weeks between them, so the game is in Sweeps (for the benefit of whoever is broadcasting it and the NFL of course- something like 6 or 7 of the top 10 all-time most watched shows are Super Bowls. The breaking up into 4 divisions really didn't factor into it, since the number of playoff teams (12) remained the same. |
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quote: Originally posted by weaklink75:
It was done so the Super Bowl could be in Sweeps- it used to be that there was only one week between the AFC and NFC championship games and the Super Bowl
When you claim that it 'used to be' that way, you mean only that it sometimes used to be that way, right? The week off between the championship games and the Superbowl could easily be looked at as a return to the traditional playoff format. |
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quote: Originally posted by weaklink75: quote: Originally posted by Obveeus: quote: Originally posted by Drew:
The SB used to be in the last week of January, and the first Feb SB was in 2002, but in 2003, in was Jan. 26, but after that the last 5 have been in February. So I wonder if they asked to push it back into Feb so it would be included into the sweeps period.
I think the move to a Feb. Superbowl had more to do with the NFL breaking each conference into 4 divisions, rather than 3 (and adding the bye week so that each team had some mid-season rest). It may have benefitted TV, but it was not done for TV. Just like adding extra playoff teams in football or baseball, it is done to make the league/teams money, not to benefit TV.
It was done so the Super Bowl could be in Sweeps- it used to be that there was only one week between the AFC and NFC championship games and the Super Bowl, so the game was in the last week of January. Now it's two weeks between them, so the game is in Sweeps (for the benefit of whoever is broadcasting it and the NFL of course- something like 6 or 7 of the top 10 all-time most watched shows are Super Bowls. The breaking up into 4 divisions really didn't factor into it, since the number of playoff teams (12) remained the same.
Right, it had nothing to with the with the move from 3 to 4 divsions nor the addition of the bye week which has been around for a long time. But it's also true that the two weeks has been the norm for a long time as well and not a recent change. Yes, they want it in sweeps and the key now is which weekend in Sept. they start the season with. |
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| Posts: 1589 | Location: Western Pennsylvania | Registered: 13 December 2006 | |
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quote: Originally posted by Obveeus: quote: Originally posted by Drew:
The SB used to be in the last week of January, and the first Feb SB was in 2002, but in 2003, in was Jan. 26, but after that the last 5 have been in February. So I wonder if they asked to push it back into Feb so it would be included into the sweeps period.
I think the move to a Feb. Superbowl had more to do with the NFL breaking each conference into 4 divisions, rather than 3 (and adding the bye week so that each team had some mid-season rest). It may have benefitted TV, but it was not done for TV. Just like adding extra playoff teams in football or baseball, it is done to make the league/teams money, not to benefit TV.
Yeah, right. Just like the Academy's justification for moving the Oscar Awards to the last Sunday in February was a response to the proliferation of award shows and an effort to tighten up the period between nominations announced and awards given. It really had nothing to do with helping out longtime broadcaster ABC with their February Sweep numbers. |
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quote: Originally posted by Bruce: quote: Originally posted by weaklink75: quote: Originally posted by Obveeus: quote: Originally posted by Drew:
The SB used to be in the last week of January, and the first Feb SB was in 2002, but in 2003, in was Jan. 26, but after that the last 5 have been in February. So I wonder if they asked to push it back into Feb so it would be included into the sweeps period.
I think the move to a Feb. Superbowl had more to do with the NFL breaking each conference into 4 divisions, rather than 3 (and adding the bye week so that each team had some mid-season rest). It may have benefitted TV, but it was not done for TV. Just like adding extra playoff teams in football or baseball, it is done to make the league/teams money, not to benefit TV.
It was done so the Super Bowl could be in Sweeps- it used to be that there was only one week between the AFC and NFC championship games and the Super Bowl, so the game was in the last week of January. Now it's two weeks between them, so the game is in Sweeps (for the benefit of whoever is broadcasting it and the NFL of course- something like 6 or 7 of the top 10 all-time most watched shows are Super Bowls. The breaking up into 4 divisions really didn't factor into it, since the number of playoff teams (12) remained the same.
Right, it had nothing to with the with the move from 3 to 4 divsions nor the addition of the bye week which has been around for a long time. But it's also true that the two weeks has been the norm for a long time as well and not a recent change. Yes, they want it in sweeps and the key now is which weekend in Sept. they start the season with.
That's true as well- they now want to start the season the weekend after Labor Day (partially to keep the actual attendance up- a lot of people are gone for the holiday weekend- and partly to give college football a chance to have a week for themselves)... |
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