Prime-Time Ratings:
Thursday 10/25/07

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
Fox: 15.64 million, CBS: 13.89, ABC: 11.96, NBC: 8.17, CW: 3.88

-Adults 18-49:
Fox: 4.8 rating/14 share, ABC: 4.6/10, CBS: 3.9/12, NBC: 3.8/ 7, CW: 1.1/ 2

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-Yesterday’s Winners:
World Series, Game 2 (Fox), Survivor: China (CBS), CSI R (CBS), Grey’s Anatomy (ABC), Without a Trace (CBS)

-Honorable Mention:
The Office (NBC)

-Yesterday’s Losers:
30 Rock (NBC), Scrubs (NBC), Big Shots (ABC)

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Note: Any year-ago comparisons are based on final national ratings data.

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-Ratings Breakdown:
Mirroring the year-ago evening, Fox scored a rare Thursday victory care of the ongoing Baseball World Series. Game two of the Colorado/Boston match-up (including the pre-game) averaged an approximate 15.64 million viewers and a 4.8 rating/14 share among adults 18-49 in prime-time. Keep in mind, of course, that fast affiliate results for any live sporting event are always approximate. One year earlier, game four of the Detroit vs. St. Louis World Series match-up averaged 16.11 million viewers and a 5.1/15 in the demo on Thursday, Oct. 26, 2006.

CBS and ABC shared the No. 2 and 3 spots, respectively, with CBS second in total viewers and ABC second among adults 18-49. CBS’ Survivor: China opened the evening on a winning note, with a healthy 14.16 million viewers and a 4.4/12 among adults 18-49. That led into a repeat of CSI (Viewers: #2, 14.76 million; A18-49: #3, 3.8/12), followed by Without a Trace at 12.75 million viewers (#2) and a 3.3/12 (#2t) in the demo at 10 p.m. ABC aired its regularly scheduled line-up of Ugly Betty (Viewers: #3, 9.84 million; A18-49: #4, 3.2/ 9), Grey’s Anatomy (Viewers: #1, 17.95 million; A18-49: #1, 7.3/15) and Big Shots (Viewers: #4, 8.08 million; A18-49: #3t, 3.3/ 7). Retention for failing Big Shots out of Grey’s Anatomy was just 45 percent in both total viewers and adults 18-49. And the loss of audience for Big Shots at 10:30 p.m. was a hefty 2.10 million viewers (9.13 to 7.03 million) and 26 percent among adults 18-49 (3.8/ 7 to 2.8/ 7). Tick, tock…the cancellation clock is ticking.

NBC finished fourth overall in both total viewers and adults 18-49 with its line-up of My Name is Earl (Viewers: #4, 8.23 million; A18-49: #3, 3.6/ 7), 30 Rock (Viewers: #4, 6.53 million; A18-49: #4, 3.1/ 5), The Office (Viewers: #4, 8.98 million; A18-49: #3, 4.7/ 7), the season-premiere of Scrubs (Viewers: #4, 7.03 million; A18-49: #4, 3.8/ 6), and veteran ER (Viewers: #3, 9.12 million; A18-49: #2, 3.7/ 8). Noticeable declines for both 30 Rock and Scrubs out of their lead-ins was enough to land both in the listing of losers.

The CW’s Smallville (Viewers: #5, 4.50 million; A18-49: #5, 1.8/ 4) and Supernatural (Viewers: #5, 3.27 million; A18-49: 1.3/ 3) were at typical Thursday levels.

Source: Nielsen Media Research data

Aww yay. Supernatural did well last night! I was a little worried about it with baseball being on. Nice to see it up in viewers and the demo.

Do you have the half hour breakdowns for Smallville and Supernatural?

a repeat of CSI (Viewers: #2, 14.76 million; A18-49: #3, 3.8/12),

Grey’s Anatomy (Viewers: #1, 17.95 million; A18-49: #1, 7.3/15)

WOW, only a 3 million viewer difference for repeat of CSI. WHat has happened to Grey's????

I like SN rating there, hope it last through to final.

Hey Marc, thanks. I hate to be a pain, but since I am, do you have the 1/2 hour breakdown for SV and SN yet?

Thanks ahead

Like minstrels to the A18-49 demographic, Mr. Rob Thomas and Ms. Diane Ruggiero gave Big Shots its first household, share, demo and viewer boost in five episodes.

Big Shots	HH	%	A18-49	ranking	thousands	
average	6.1	10.4	3.6	2.2	8718	
1	7.5	13	4.50	2	11100	final
2	5.7	10	3.60	3	8230	final
3	5.9	10	3.60	1	8540	final
4	5.5	9	3.00	2	7640	final
5	5.7	10	3.30	3	8080	fast affiliate

  

I second that Kimends. It is really nice to see. Hopefully, the demo number holds when the finals numbers come in.

Peace!!

Healthy numbers for a CSI repeat against an original GA episode

Hey Marc,
Is there a mistake in the demo 18-49 ratings. how could ABC have come in second with a 10 share and CBS has a 12 share?

Total viewers at 9pm

14.76 million - CBS
17.95 million - ABC
8.95 million - NBC
3.27 million - CW
16.00 million (approx) - FOX
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About 61+ Million Average viewers During the 9pm hour

I noticed you changed the "Unless NBC comes up short in the sitcom pilot department, this should probably be the final season for Scrubs." Comment from the Programming Insider.

Did you confirm from NBC that this will be the Fianl Season for "Scrubs"?

Would ABC really cancel BIG SHOTS before giving the ROB THOMAS episodes a chance to air?

This show needs to go to another night to find and audience as I posted in the Wed thread.

Maybe Monday at 10 after SAMANTHA...or move the certified garbage show DIRTY SEXY MONEY to 10PM on Thursdays and let BIG SHOTS see if it can perform on WED. I imagine it beating LIFE on NBC.

quote:

Originally posted by dumont:
Like minstrels to the A18-49 demographic, Mr. Rob Thomas and Ms. Diane Ruggiero gave Big Shots its first household, share, demo and viewer boost in five episodes.

Big Shots	HH	%	A18-49	ranking	thousands	
average	6.1	10.4	3.6	2.2	8718	
1	7.5	13	4.50	2	11100	final
2	5.7	10	3.60	3	8230	final
3	5.9	10	3.60	1	8540	final
4	5.5	9	3.00	2	7640	final
5	5.7	10	3.30	3	8080	fast affiliate

  

Doesn't Grey's usually run over a smidge?

CSI repeat getting around 15 million viewers against the world series and original GA are great numbers.

I'm sure once finals are rleased BS numbers will go down, because of the Grey's overrun into the 10pm hour.

quote:

Originally posted by dumont:
Like minstrels to the A18-49 demographic, Mr. Rob Thomas and Ms. Diane Ruggiero gave Big Shots its first household, share, demo and viewer boost in five episodes.

Big Shots	HH	%	A18-49	ranking	thousands	
average	6.1	10.4	3.6	2.2	8718	
1	7.5	13	4.50	2	11100	final
2	5.7	10	3.60	3	8230	final
3	5.9	10	3.60	1	8540	final
4	5.5	9	3.00	2	7640	final
5	5.7	10	3.30	3	8080	fast affiliate