Prime-Time Ratings:
Wednesday 10/24/07

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
Fox: 16.87 million, CBS: 12.20, ABC: 9.93, NBC: 7.69, CW: 4.72

-Adults 18-49:
Fox: 5.6 rating/14 share, ABC: 3.6/ 9, CBS: 3.4/ 9, NBC: 2.9/ 7, CW: 2.3/ 6

----------

-Yesterday’s Winners:
World Series, Game 1 (Fox), Private Practice (ABC), Criminal Minds (CBS), CSI: NY (CBS)

-Disappointing:
Phenomenon (NBC), Kid Nation (CBS), Bionic Woman (NBC)

-Yesterday’s Losers:
Gossip Girl (CW), Life (NBC)

----------

-Ratings Breakdown:
Game one of The 2007 Baseball World Series led Fox to midweek victory, with an approximate 16.87 million viewers and a 5.6 rating/14 share in prime-time. As a reminder, fast affiliate results for any live sporting event are always approximate. Needless to say, this is a considerable improvement over the regularly scheduled Back To You (which was just renewed for the full season), ‘Til Death and Kitchen Nightmares.

ABC and CBS shared the No. 2 and 3 spots (CBS was second in total viewers, ABC was second among adults 18-49), with NBC fourth, and the CW fifth. Week four of ABC’s critically acclaimed Pushing Daisies finished a respectable second behind baseball on Fox, with 9.45 million viewers and a 3.0/ 8 among adults 18-49 at 8 p.m. Next in the hour was the series-debut of NBC reality/competition Phenomenon, at 8.35 million viewers and a 2.9/ 8 in the demo. Comparably, this was a decline from week-ago occupant Deal or No Deal (Viewers: 12.41 million; A18-49: 3.1/ 9 on Oct. 17) of 4.06 million viewers and six percent in the demo.

Also airing from 8-9 p.m. was CBS’ lackluster Kid Nation (Viewers: #4, 8.03 million; A18-49: #4, 2.5/ 7), and CW leader America’s Next Top Model (Viewers: #5, 4.72 million; A18-49: #5, 2.3/ 6). One year earlier, Top Model scored a heftier 5.45 million viewers and a 2.7/ 8 in the demo.

The World Series, of course, led the 9 p.m. hour. But tied for the No. 2 and 3 spots were ABC’s Private Practice and CBS’ Criminal Minds. Take a look:

Wednesday 9 p.m.
Criminal Minds (CBS)
Viewers: 14.93 million (#2), A18-49: 3.9/ 9 (#3)

Private Practice (ABC)
Viewers: 11.77 million (#3), A18-49: 4.5/11 (#2)

Both dramas built considerably from their lead-ins.

Capping off the 9 p.m. hour was NBC’s fading Bionic Woman (Viewers: #4, 7.78 million; A18-49: #4, 3.3/ 8), and the CW’s modest Gossip Girl (Viewers: #5, 2.55 million; A18-49: #5, 1.2/ 3), which dipped from lead-in Top Model by 2.17 million viewers and 48 percent among adults 18-49. As predicted, early curiosity in Bionic Woman has completely faded.

Second behind The World Series in the 10 p.m. hour was CBS’ still potent CSI: NY, at 13.64 million viewers and a 3.8/10 among adults 18-49. Next was Dirty Sexy Money on ABC (Viewers: #3, 8.56 million; A18-49: #3, 3.2/ 6), followed by Life on NBC (Viewers: #4, 6.85 million; A18-49: #4, 2.5/ 6). Take a look at the retention for both freshman dramas out of their lead-ins:

Dirty Sexy Money out of Private Practice
Viewers: 73 percent, A18-49: 71 percent

Life out of Bionic Woman
Viewers: 88 percent, A18-49: 76 percent

I will let you decide which one is the bigger loser.

Source: Nielsen Media Research data

The CW's overall ratings average at the top oddly equals the numbers for Top Model...unless GG had 100% retention...

The Biggest Loser is NBC and Bionic Woman!

So did Pushing Daisies do that poorly considering that it was up agains the World Series?

SERIOUS demo drop for PD. No, baseball alone doesn't explain that big a dent.

This show cannot hope for a second season, with its budget, unless it stays well above 3.0 in the 18-49 #'s.

Marc,

Could you tell me the ratings for Ultimate Fighting Championship on Spike TV. I love the show and hope it is doing well.

Thanks!

quote:

Originally posted by pisher:
SERIOUS demo drop for PD. No, baseball alone doesn't explain that big a dent.

This show cannot hope for a second season, with its budget, unless it stays well above 3.0 in the 18-49 #'s.

hahah I forgot you were a ratings expert. And I guarantee you the demo goes up next week because the game definitely put a dent in it.

quote:

Originally posted by Show:
So did Pushing Daisies do that poorly considering that it was up agains the World Series?

Wow it lost a massive 0.6 in demos and half a million in viewers. But if you're a fan you can blame it on baseball

I think Baseball alone does explain the dent. We'll need to see the ratings after the World Series is over. You'd be surprised about how many people are obsessed with sports. Sports screws with everyone else's ratings.

Glad to see CM at impressive numbers again.
I was never a fan of this show but this season has been amazing. For me it's the best show i've seen this season. Didn't expect that after Patankin departure

quote:

Originally posted by robert:

quote:

Originally posted by Show:
So did Pushing Daisies do that poorly considering that it was up agains the World Series?

Wow it lost a massive 0.6 in demos and half a million in viewers. But if you're a fan you can blame it on baseball

9.75 to 9.45, not quite a half a million... And when the demo increases next week since there will be no game, you can say the game still had nothing to do with it if you're not a fan.

quote:

hahah I forgot you were a ratings expert.

And you expect all of us to forget your chosen name here is 'daisypusher'?

quote:

And I guarantee you the demo goes up next week because the game definitely put a dent in it.

It might go up a bit, but will it go back to 3.6? Because it kinda needs to. It can afford to lose another million or so regular viewers (barely), but it's very far from being a major demo hit as matters stand.

It's Studio 60 all over again--and we heard the same lame excuses and justifications last year. Same crap, different show.

Kid Nation has gone up two weeks in a row. It is getting good.

After that disaster of a game last night? Colorado looked like a bunch of amateurs who didn't belong, Josh Beckett or no Josh Beckett. A 13-1 trouncing told me that the Rockies aren't there yet. I'll be watching my own shows tonight, thank you.