-Yesterday’s Winners: Deal or No Deal (NBC), Identity (NBC), CSI: Miami R (CBS)
-Honorable Mention: Two and a Half Men R (CBS),
-Yesterday’s Losers (excluding repeats): What About Brian (ABC)
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-Ratings Breakdown: NBC opened the week on a winning note, with a first-place finish in total viewers and adults 18-49 on this repeat-riddled Monday. CBS ranked a competitive second.
In series-premiere news, NBC game show Identity, which will air for five consecutive evenings, kicked-off with an impressive (and dominant) 12.18 million viewers and a 4.5 rating/11 share among adults 18-49 at 9 p.m. Comparably, retention out of lead-in Deal or No Deal (Viewers: #1, 15.30 million; A18-49: #1, 4.5/12 at 8 p.m.) was 80 percent in viewers and 100 percent among adults 18-49. Obviously, this is a positive start for Identity.
Despite the ample lead-in support, a repeat of NBC’s struggling Studio 60 on the Sunset Strip sunk to 4.58 million viewers (#2) and a third-place 1.6/ 4 among adults 18-49 at 10 p.m.
A night of all repeats on CBS (including back-to-back episodes of How I Met Your Mother) fared as follows:
8:00 p.m. How I Met Your Mother (R) Viewers: 6.49 million (#4), A18-49: 2.2/ 6 (#4)
8:30 p.m. How I Met Your Mother (R) Viewers: 5.73 million (#4), A18-49: 2.0/ 5 (#4)
9:00 p.m. Two and a Half Men (R) Viewers: 10.95 million (#2), A18-49: 3.4/ 9 (#2)
9:30 p.m. The New Adventures of Old Christine (R) Viewers: 8.49 million (#2), A18-49: 2.7/ 7 (#2)
Unfortunately, an original episode of ABC’s What About Brian did not benefit opposite the repeats of CSI: Miami and Studio 60 on the Sunset Strip, with a last-place finish in both total viewers (4.54 million) and adults 18-49 (2.0/ 5). Earlier in the evening on ABC was a repeat of Wife Swap (Viewers: #3, 6.58 million; A18-49: #3, 2.4/ 7) and an original installment of Supernanny (Viewers: #3, 6.50 million; A18-49: #3, 2.5/ 6) from 8-10 p.m.
Fox also traveled the repeat route last night with encore telecasts of House (Viewers: #2, 7.57 million; A18-49: #2, 2.6/ 7) and Bones (Viewers: #4, 6.17 million; a18-49: #4, 2.1/ 5). And all repeats of the CW Monday comedies were barely visible. Take a look:
8:00 p.m. Everybody Hates Chris (R) Viewers: 2.20 million (#5), A18-49: 0.8/ 2 (#5)
8:30 p.m. All of Us (R) Viewers: 2.18 million (#5), A18-49: 0.7/ 2 (#5)
As horrible as the repeat rating for Studio 60 is, the audience number for What About Brian is just mindbogglingly bad.
I feel badly for Rosanna Arquette, who deserves better. I feel peeved that JJ Abrams is repeatedly spared the rightful penalties of his failure (it's his show, even if he didn't personally create it) because Lost is still an important franchise for the network (but maybe not once Abrams is done 'fixing' it).
With Studio 60 and WAB, the question isn't which should survive. The question is why are they both still on the air?
I didn't watch it last night, but when I flipped past on CBS, it was a repeat of The Class at 8:30/7:30, instead of a How I Met Your Mother repeat. It was the one where Ritchie started working for Duncan at Yonk and Nicole's house.
That might help explain the drop off at 8:30/7:30!
After the sampling last night, do you anticipate that Identity's numbers will hold up tonight? I am thinking there will be a solid drop-off now that viewers have seen the product.
I feel peeved that JJ Abrams is repeatedly spared the rightful penalties of his failure (it's his show, even if he didn't personally create it) because Lost is still an important franchise for the network (but maybe not once Abrams is done 'fixing' it).
I don't know if it's just JJ but ABC as well "fixing it" like it "fixed" Alias. There's an interview with Naveen Andrews floating around the net where he complains about lack of screentime and notes that ABC has been particularly meddlesome this year (no wonder it's the Jack show).
It's interesting in that the original pilot for "Lost," Jack died. I wonder how the show would have played out if the network didn't overrule that decision.
quote:
Originally posted by chipper730:
quote:
I feel peeved that JJ Abrams is repeatedly spared the rightful penalties of his failure (it's his show, even if he didn't personally create it) because Lost is still an important franchise for the network (but maybe not once Abrams is done 'fixing' it).
I don't know if it's just JJ but ABC as well "fixing it" like it "fixed" Alias. There's an interview with Naveen Andrews floating around the net where he complains about lack of screentime and notes that ABC has been particularly meddlesome this year (no wonder it's the Jack show).
I don't know if it's just JJ but ABC as well "fixing it" like it "fixed" Alias. There's an interview with Naveen Andrews floating around the net where he complains about lack of screentime and notes that ABC has been particularly meddlesome this year (no wonder it's the Jack show).
I don't think the show is too focused on Jack--I think it's not focused enough on moving the story forward.
I've no doubt the network has stuck its oar in, but Abrams has reportedly been more involved with this season than he has in quite a while, and I don't see any improvement--quite the contrary.
Anyway, Lost isn't on Monday. Just because I mention Lost in a thread doesn't mean the thread has to become about Lost.
ABC's What About Brian Captures Viewers Hearts and Wallets – Jack Myers Media Business Report, 12/13/06
Sophomore Series Delivers Premium Value to Advertisers
ABC's slow-growing Monday night drama What About Brian, which recently received a full 22-episode order for its sophomore season, could ultimately prove to be among the network's biggest hits for years to come according to a survey of viewers conducted earlier this year. While ratings were marginal last spring when the series debuted, and audiences were slow to find the show, those viewers who did watch connected with it on an exceptionally deep emotional basis. More importantly, their passion for the series extended to support of those advertisers who supported it.
More than one-third of viewers who watched Dana Stevens' and Lost producer J.J. Abrams' What About Brian last season report commercials in the program are interesting to them and they are more likely to pay attention to them, ranking the series 16th among all primetime network series. More importantly, a similar percentage say they consider advertising in What About Brian to be a recommendation and are therefore more likely to purchase the product or service being advertised. What About Brian ranks eighth among all broadcast network primetime series aired last season in this category and was the top ranked series among the four major broadcast networks.
Based on 6,100 respondents to the Myers Emotional Connections® Research, ABC might also have a strong performer as it makes What About Brian available on iPod and other on-demand platforms. More than 20 percent of its viewers say they value the program enough to pay a special fee to watch it whenever they want. This is the same percentage that values Desperate Housewives and ranks ahead of favorites ER, House and The Simpsons and only slightly behind Grey's Anatomy. The top ranked series, The CW's Veronica Mars, delivers 38 percent of viewers who would pay a special fee to watch on-demand.
Ironically, since the series is targeted primarily to young female viewers, its audience of 18 to 24 males represent What About Brian's most passionately engaged audience, with 57 percent of the male viewers of the series considering the advertising on the program to be a recommendation and saying they are more likely to purchase the products or services. Only The CW's One Tree Hill and PBS' This Old House outperform ABC's sophomore series among their male audiences in this important category. The Myers Emotional Connections Research tracks the attitudes and perceptions of each program's viewers and does not seek to measure total audience size or time spent viewing. So while women may represent the lion's share of a series' ratings, those males who are watching can exhibit greater emotional connection toward the program and its advertisers.
The Myers Ad Value measure is used by advertisers and agency media buyers who carefully select programming based on its ability to "transfer" viewer brand equity to their advertisers. On this basis, What About Brian is significantly undervalued. Most advertising is purchased based not on audience loyalty and emotional connections, but only on total audience size and age. While What About Brian gets points from advertisers for reaching younger audiences, its relatively low ratings drive the price advertisers pay for an average :30-second commercial.
Its female audiences also consider What About Brian to be among their favorites, although men are considerably more likely to positively consider advertising in the series a recommendation. Most impressively, upper income viewers rate What About Brian first among all broadcast network series for the total percent of viewers with income of $100,000 plus who consider advertising on the series a recommendation. Among upper income viewers, ABC series capture five of the top ten spots for audiences who consider advertising a recommendation. Extreme Makeover: Home Edition, Supernanny, Wife Swap and American Inventor rank 2nd, 4th, 6th and 7th respectively. Rounding out the top series are Fox' King of the Hill and America's Most Wanted, The CW's Reba and America's Next Top Model, and CBS' CSI:NY and Survivor. NBC's The Apprentice ranked twelfth.
Its upper income viewers are also prepared to pay a special fee to watch What About Brian whenever they want. Forty-two percent of its upper income viewers say they are likely to pay a fee to watch whenever they want.
Myers Emotional Connections® Research was conducted in May 2006 among 6,100 TV viewers. More than 400 broadcast and cable network series were studied. Emotional Connections is a registered trademark of Myers Publishing LLC for its studies, research and marketing reports.
Credit goes to abcstagepass.com
Marc there is a reason they keep Brian. It apparently does well in female demos, higher income households and most people watching it respond to the advertising. It is also way cheaper to produce then Six Degrees, Nine, Day Break which were high budget shows.
WAB's audience comp isn't going to save it from #'s like these. Bottom line: They spend more on the show than they get back in revenue. This article is highly suspect. Not least because it says WAB is 'slow-growing' when it's nothing of the sort. 'Plummeting like a lead goose' is more apt.
I don't blame Naveen Andrews for complaining. Sayid has barely been on the show, and he is one of the better characters.
quote:
Originally posted by chipper730:
quote:
I feel peeved that JJ Abrams is repeatedly spared the rightful penalties of his failure (it's his show, even if he didn't personally create it) because Lost is still an important franchise for the network (but maybe not once Abrams is done 'fixing' it).
I don't know if it's just JJ but ABC as well "fixing it" like it "fixed" Alias. There's an interview with Naveen Andrews floating around the net where he complains about lack of screentime and notes that ABC has been particularly meddlesome this year (no wonder it's the Jack show).
