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Picture of Marc Berman
Posted
Prime-Time Ratings:
Thursday 4/03/08

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
CBS: 16.22 million, Fox: 9.99, NBC: 5.57, ABC: 4.63, CW: 2.09

-Adults 18-49:
CBS: 4.6 rating/13 share, Fox: 2.9/ 8, NBC: 2.6/ 7, ABC: 1.5/ 4, CW: 0.8/ 2

--------------

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.

---------------

-Yesterday’s Winners:
Survivor: Micronesia (CBS), CSI (CBS), Without a Trace (CBS)

-Honorable Mention:
Are You Smarter Than a 5th Grader? (Fox)

-Yesterday’s Losers (Excluding Repeats):
Miss Guided (ABC), Eli Stone (ABC)

----------

-Ratings Breakdown:
Led by the return of an original installment of CSI (and still minus Grey’s Anatomy on ABC), CBS stood well above any competing network on Thursday. Second overall was Fox care of a double dose of Are You Smarter Than a 5th Grader?, followed by NBC, ABC and the CW.

CBS’ veteran Survivor: Micronesia opened the evening on a dominant note, with 12.84 million viewers and a 3.9 rating/11 share from 8-9 p.m. Compared to Survivor: Fiji on the year-ago evening (Viewers: 13.58 million; A18-49: 4.3/13 on April 5, 2007), that was a decline of 740,000 viewers and nine percent among adults 18-49. Also the hour was the first half of an expanded edition of Fox’s Are You Smarter Than a 5th Grader? (Viewers: #2, 9.93 million; A18-49: #3, 2.8/ 8), a one-hour original edition of NBC’s My Name is Earl (Viewers: #3, 7.49 million; A18-49: #2, 3.1/ 9), two more episodes of ABC sitcom Miss Guided (Viewers: #4, avg. 4.56 million; A18-49: #4, avg. 1.5/ 4), and a repeat of Smallville on the CW (Viewers: #5, 2.41 million; A18-49: #5, 0.9/ 3). Although ABC has referred to the 8:30 p.m. edition of Miss Guided as the season-finale, you can consider it the series-ender. There is little to no chance of it returning next season.

First at 9 p.m. -- and for the evening -- was the return of CBS’ CSI at a healthy 20.40 million viewers and a 5.8/15 among adults 18-49. Comparably, that built by 7 million viewers and 38 percent among adults 18-49 from the second half of Survivor (Viewers: 13.40 million; A18-49: 4.2/12). On the flipside, however, it declined from the year-ago telecast (Viewers: 21.69 million; A18-49: 6.7/18 on April 5, 2007) by 1.29 million viewers and 13 percent in the demo.

Second in the 9 p.m. hour was the second hour of Fox’s expanded Are You Smarter Than a 5th Grader? at 10.25 million viewers and a 3.0/ 8 among adults 18-49. Overall, that put the Jeff Foxworthy-hosted game show at a healthy 9.99 million viewers and a 2.9/ 8 in the demo from 8-10 p.m. Next were two repeat episodes of NBC’s The Office (Viewers: #3, avg. 4.89 million; A18-49: #3, avg. 2.4/ 6), followed by a repeat of ABC’s Lost (Viewers: #4, 4.11 million; A18-49: #4, 1.3/ 4), and a repeat of the CW’s Supernatural (Viewers: #5, 1.76 million; A18-49: #5, 0.7/ 2).

The return of an original episode of CBS’ Without a Trace beat the competition combined at 10 p.m., with 15.40 million viewers and a 4.1/11 among adults 18-49. But all things considered, the retention out of CSI (75 percent in total viewers, 71 percent among adults 18-49) could be better. Also in the hour was ABC’s on-the-fence Eli Stone (Viewers: #2, 5.22 million; A18-49: #3, 1.6/ 4), and two more encore telecasts of NBC’s The Office at an average 4.34 million viewers (#3) and a second-place 2.3/ 6 among adults 18-49. Although there is buzz aplenty about NBC’s plans to introduce a spin-off from The Office next season, has anyone noticed that this comedy is not a breakout hit (and never will be)?

Source: Nielsen Media Research data


 
Posts: 11488 | Registered: 18 September 2006Reply With QuoteReport This Post
Posted Hide Post
Strike didn't hurt CSI one bit.
 
Posts: 311 | Registered: 04 April 2007Reply With QuoteReport This Post
Posted Hide Post
Great numbers for CBS, abysmal numbers for ABC. I don't know what Marc wants from WAT. Its retention as a 10pm shows was great

By bye Eli Stone and MissGuided
 
Posts: 4626 | Registered: 11 November 2006Reply With QuoteReport This Post
Picture of dumont
Posted Hide Post
Distressing numbers from Miss/Guided and Eli Stone. There is some tough decision-making ahead for ABC on both series.
 
Posts: 6497 | Registered: 09 December 2006Reply With QuoteReport This Post
Posted Hide Post
Cancel ES, give Miss Guided a little more time (and just a little). Nothing tough about it.

Compared to ES, New Amsterdam is a hit. Roll Eyes
 
Posts: 8055 | Registered: 18 October 2006Reply With QuoteReport This Post
Posted Hide Post
Ooooo, Earl with only a 3.1? I would say NBC might wanna start freaking out, since that is night a big return for a much hyped hour-long episode, but on the other hand, look at the Office. 2 hours of reruns averaged 2.3 in the demo. Much better than usual. The real test will be next weak for the Peacock.

Survivor is stumbling.

CSI didn't do fantastic (it's down 13% for the record everybody). but it did ok.
 
Posts: 209 | Registered: 26 March 2008Reply With QuoteReport This Post
Posted Hide Post
quote:
Originally posted by Marc Berman:
Also in the hour was ABC’s on-the-fence Eli Stone (Viewers: #2, 5.22 million; A18-49: #3, 1.6/ 4),
Amazing what qualifies a show as 'on the fence' these days. I suppose the ratings are as good as According to Jim, but seriously, there is no reason for this show to be renewed.
 
Posts: 9799 | Registered: 16 November 2006Reply With QuoteReport This Post
Posted Hide Post
Here's hoping abc renews Miss/Guided for another season, but with a lead in this time. I also hear that abc is trying to snag "Old Christine" from cbs, lets hope that works out.
 
Posts: 319 | Registered: 21 December 2006Reply With QuoteReport This Post
KSO
Posted Hide Post
Don't think the strike hurt CSI at all.
 
Posts: 367 | Registered: 27 September 2007Reply With QuoteReport This Post
Posted Hide Post
quote:
Originally posted by the128boy:
Survivor is stumbling.

CSI didn't do fantastic (it's down 13% for the record everybody). but it did ok.
For the record, that means that CSI dropped more in the demo than Survivor.
 
Posts: 9799 | Registered: 16 November 2006Reply With QuoteReport This Post
Posted Hide Post
quote:
Originally posted by Obveeus:
quote:
Originally posted by the128boy:
Survivor is stumbling.

CSI didn't do fantastic (it's down 13% for the record everybody). but it did ok.
For the record, that means that CSI dropped more in the demo than Survivor.


You're right, they should cancel CSI after such horrible numbers
 
Posts: 4626 | Registered: 11 November 2006Reply With QuoteReport This Post
Posted Hide Post
quote:
Originally posted by tv avenger:
Here's hoping abc renews Miss/Guided for another season,
Miss/Guided pulled in half the demo of My Name is Earl. I know that ABC is desparate for comedy, but is it really worth ABC renewing something that pulls a 1.5 demo?
 
Posts: 9799 | Registered: 16 November 2006Reply With QuoteReport This Post
Posted Hide Post
Wow, I tought the numbers would be higher for CSI due to the lack of competition.




"LasVegas":http://www.youtube.com/watch?v=YQ2xL0dYfTw
 
Posts: 997 | Registered: 29 February 2008Reply With QuoteReport This Post
Posted Hide Post
quote:
Originally posted by robert:
You're right, they should cancel CSI after such horrible numbers
Nice strawman. No one called for CSI's cancellation, just an end to the delusion that the crime shows are doing better than last year.
 
Posts: 9799 | Registered: 16 November 2006Reply With QuoteReport This Post
Posted Hide Post
quote:
Originally posted by Obveeus:
quote:
Originally posted by robert:
You're right, they should cancel CSI after such horrible numbers
Nice strawman. No one called for CSI's cancellation, just an end to the delusion that the crime shows are doing better than last year.


The first episodes of CSI this season were above last season's. After the strike this drop is actually very small
 
Posts: 4626 | Registered: 11 November 2006Reply With QuoteReport This Post
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