Prime-Time Ratings:
Saturday 3/08/08
The following results are based on the fast affiliate ratings (Live Plus Same Day data)
-Total Viewers:
Fox: 6.77 million, CBS: 6.52, NBC: 5.26, ABC: 4.24
-Adults 18-49:
Fox: 2.4 rating/7 share, CBS: 1.7/ 5, NBC: 1.4/ 4, ABC: 0.9/ 3
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.
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-Saturday’s Winners:
Nothing
-Saturday’s Losers (excluding repeats):
The night overall
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-Ratings Breakdown:
Fox led the low-rated Saturday troops, with a first-place finish in total viewers and adults 18-49 care of the perennial combination of two repeat episodes of Cops (Viewers: #1, avg. 6.92 million; A18-49: #1, avg. 2.5/ 8) and America’s Most Wanted (Viewers: #1, 6.62 million; A18-49: 2.4/ 7). CBS was second in total viewers and adults 18-49 with its line-up of a repeat of CSI: NY (Viewers: #2, 5.12 million; A18-49: #2, 1.2/ 4) and a two-hour edition of 48 Hours Mystery (Viewers: 7.21 million; A18-49: 2.0/ 6 from 9-11 p.m.).
Next was NBC with three more encore telecasts of the Law & Order franchise: Law & Order: Criminal Intent (Viewers: #4, 3.76 million; A18-49: #4, 0.9/ 3 at 8 p.m.), Law & Order: SVU (Viewers: #3, 5.65 million; A18-49: #3, 1.6/ 5 at 9 p.m.) and Law & Order (Viewers: #2, 6.37 million; A18-49: #2, 1.8/ 5 at 10 p.m.).
Lowly ABC capped off Saturday with a repeat of theatrical The Road to Perdition at just 4.24 million viewers and a 0.9/ 3 among adults 18-49 from 8-11 p.m. All together now…what an evening!
Source: Nielsen Media Research data (R = repeat)
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