Prime-Time Ratings:
Thursday 10/22/09
-Total Viewers:
ABC: 11.49 million, CBS: 11.40, Fox: 10.34, NBC: 5.88, CW: 2.08
-Adults 18-49:
ABC: 4.0 rating/11 share, Fox: 3.3/ 9, CBS: 3.0/ 8, NBC: 2.4/ 7, CW: 0.8/ 2
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-Yesterday’s Winners:
American League Championship Series, Game 4 (Fox), Survivor: Samoa (CBS), Grey’s Anatomy (ABC), The Office, The Mentalist R (CBS)
-Yesterday’s Losers:
Community (NBC), Parks and Recreation (NBC), The Jay Leno Show (NBC)
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 27 percent at this same point last year to approximately 33 percent at present, the overall results may be negatively impacted.
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-Ratings Breakdown:
Fox aired baseball, CBS bunted with repeats of CSI and The Mentalist, and ABC managed to finish first in both total viewers and adults 18-49, with its fifth consecutive weekly win in the demo. CBS ranked second in total viewers and third among adults 18-49, while Fox was just the opposite. NBC finished a distant fourth, followed by below-average The CW.
The game five match-up between The New York Yankees and The Los Angeles Angels (Angels: 7, Yankees: 6) averaged an approximate 10.34 million viewers and a 3.3 rating/9 share among adults 18-49 for the primetime portion. Comparably, game two of Philadelphia versus Tampa Bay in The World Series one year earlier averaged a stronger 12.78 million viewers and a 4.0/11 in the demo (on Oct. 23, 2008), but that was The World Series. As always, keep in mind that results for any live sporting event are always approximate.
ABC’s FlashForward seems to have now respectably settled in, with 9.82 million viewers and a 3.0/ 9 among adults 18-49 at 8 p.m. -- third in both categories. Next was Grey’s Anatomy at a dominant 14.67 million viewers and a 5.2/14 in the demo at 9 p.m., followed by spin-off Private Practice (Viewers: #3, 9.98 million; A18-49: #2, 3.7/10) with retention of 65 percent in total viewers and 66 percent among adults 18-49 out of the second-half of Grey’s. Not too shabby.
Over at CBS, still healthy Survivor: Samoa won the 8 p.m. anchor hour with 12.88 million viewers and a 4.0/11 among adults 18-49. What a heartbreaking episode last night! Opposite baseball, CBS aired repeats of CSI (Viewers: #2, 10.00 million; A18-49: #4, 2.1/ 6 and The Mentalist (Viewers: #1, 11.33 million; A18-49: #3, 2.7/ 8) from 9-11 p.m. Although NBC was banking on The Jay Leno Show picking up steam opposite repeats, Leno still finished last at 10 p.m. with a mere 4.95 million viewers and a 1.6/ 5 among adults 18-49. Worth noting for The Mentalist encore was growth out of the second half of repeat lead-in CSI (Viewers: 9.73 million; A18-49: 2.1/ 5 at 9:30 p.m.) of 1.60 million viewers and 29 percent among adults 18-49.
NBC had nothing unusual to report with its combination of low-rated Community (Viewers: #4, 5.18 million; A18-49: #4, 1.9/ 6) and Parks and Recreation (Viewers: #4, 4.98 million; A18-49: #4, 2.1/ 6), The Office (Viewers: #4, 8.52 million; A18-49: #2, 4.2/11) and 30 Rock (Viewers: #4, 6.68 million; A18-49: #2, 3.2/ 8), and aforementioned dud The Jay Leno Show (Viewers: #4, 4.95 million; A18-49: #4, 1.6/ 5). The “winner,” of course, was The Office with growth out of Parks and Recreation of a significant 3.54 million viewers and 100 percent in the demo.
The CW capped off the evening with repeats of The Vampire Diaries (Viewers: #5, 2.31 million; A18-49: #5, 0.9/ 3) and Supernatural (Viewers: #5, 1.85 million; A18-49: #5, 0.8/ 2).
Source: Nielsen Media Research data (R = repeat)
NBC has killed this series moving it to 8 PM. Parks and Recration isn't doing much better. If they want to keep Community around, they need to switch 30 Rock and Community.
