Prime-Time Ratings:
Thursday 6/05/08
The following results are based on the fast affiliate ratings (Live Plus Same Day data)
-Total Viewers:
ABC: 9.49 million, Fox: 9.08, CBS: 8.75, NBC: 5.03, CW: 1.74
-Adults 18-49:
ABC: 3.7 rating/11 share, Fox: 3.3/10, CBS: 2.3/ 7, NBC: 2.1/ 6, CW: 0.6/ 2
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.
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-Yesterday’s Winners:
NBA Finals, Game 1 (ABC), So You Think You Can Dance (Fox)
-Respectable Sampling:
Swingtown (CBS)
-Yesterday’s Losers (Excluding Repeats):
Last Comic Standing (NBC), Fear Itself (NBC)
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-Ratings Breakdown:
Game one of the NBA Finals led ABC to victory on this first Thursday of June, with a first-place finish in both total viewers and adults 18-49. Second was Fox care of So You Think You Can Dance, followed by CBS, NBC and the CW.
A prime-time edition of Jimmy Kimmel Live opened the evening for ABC, but since the NBA Finals is factored in the results in the Central Time Zone markets, the reported 8.22 million viewers and a 2.9 rating/10 share among adults 18-49 is not accurate. To best report the results, here is the half-hour breakdown on ABC last night:
ABC
8:00 p.m. – Viewers: 8.22 million (#1), A18-49: 2.9/10 (#1)
8:30 p.m. – Viewers: 8.94 million (#2), A18-49: 3.4/11 (#1)
9:00 p.m. – Viewers: 9.19 million (#2), A18-49: 3.6/11 (#1)
9:30 p.m. – Viewers: 10.00 million (#1), A18-49: 3.9/11 (#1)
10:00 p.m. – Viewers: 10.26 million (#1), A18-49: 4.1/12 (#1)
10:30 p.m. – Viewers: 10.35 million (#1), A18-49: 4.3/13 (#1)
Keep in mind, of course, that results for any live sporting event are always approximate.
Another two-hour edition of Fox’s must see So You Think You Can Dance was on the map, with a very respectable 9.08 million viewers (#2) and a 3.3/10 among adults 18-49 (#2) from 8-10 p.m.
In the battle of the competing scripted series premieres, CBS drama Swingtown kick-off with a large advantage over NBC anthology Fear Itself. Take a look:
Thursday 10 p.m.
Swingtown (CBS) – Viewers: 8.58 million (#2), A18-49: 2.8/ 8 (#2)
Fear Itself (NBC) – Viewers: 5.23 million (#3), A18-49: 2.0/ 6 (#3)
Earlier in the evening on CBS were back-to-back repeats of CSI as follows:
CSI R (CBS)
8:00 p.m. – Viewers: 8.23 million (#3), A18-49: 1.9/ 4 (#4)
9:00 p.m. – Viewers: 9.43 million (#2), A18-49: 2.3/ 7 (#4)
The positive news for Swingtown was growth out of the 9:30 p.m. portion of the CSI encore (Viewers: 9.81 million; A18-49: 2.5/ 7) of 12 percent in the demo.
A two-hour edition of NBC’s Last Comic Standing was left at the starting gate, meanwhile, with a mere 4.94 million viewers and 2.1/ 6 among adults 18-49 from 8-10 p.m. Isn’t it time to put this summer franchise to rest?
The CW capped off the evening with repeats of Smallville (Viewers: #5, 1.70 million; A18-49: #5, 0.6/ 2) and Supernatural (Viewers: #5, 1.77 million; A18-49: #5, 0.6/ 2) from 8-10 p.m.
Source: Nielsen Media Research data
