Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.
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-Saturday’s Winners: Saturday Night Football: Patriots vs. the Giants (CBS and NBC)
-Saturday’s Losers (excluding repeats): Nothing
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-Ratings Breakdown: Yes, my friends, it was a big night of television on Saturday this week courtesy of CBS and NBC airing the New England Patriots versus New York Giants football match-up. CBS’ coverage averaged a dominant 13.70 million viewers and a 4.5 rating/13 share among adults 18-49 from 8-11 p.m. And NBC’s coverage was healthy at 11.67 million viewers and a 4.0/12 in the demo. Together, the two networks totaled 25.37 million viewers and an 8.5/25 among adults 18-49 on Saturday. Lesson to be learned: with the right programming, the broadcast nets can still attract an audience on Saturday.
Elsewhere, Fox finished third in each half hour as a result of Cops (Viewers: 5.28 million; A18-49: 1.7/ 6) and America’s Most Wanted (Viewers: 5.59 million; A18-49: 2.0/ 6). And ABC came in last with its repeat combination of four episodes of sitcom Samantha Who? (Viewers: 4.07 million; A18-49: 1.3/ 4) and drama Women’s Murder Club (Viewers: 4.79 million; A18-49: 1.2/ 3).
Given the enormous hype surrounding the NFL game and its blanket coverage across two broadcast networks, one cable network, and a handful of home market affiliates, I was expecting an audience higher than 25 million and an A18-49 higher than the 8.5 that CBS and NBC combined to gather.
The game barely shook any viewers or demo from FOX's reality line-up.
Given the competition, ABC's Samantha Who marathon and Women's Murder Club encore did pretty good for repeats. I wonder how Samantha Who did in the half-hourlies.
Originally posted by dumont: Given the enormous hype surrounding the NFL game and its blanket coverage across two broadcast networks, one cable network, and a handful of home market affiliates, I was expecting an audience higher than 25 million and an A18-49 higher than the 8.5 that CBS and NBC combined to gather.
Don't forget that the NFL Network itself probably added another 8-12million to that total. It will be interesting to see if the NFL Network took a ratings hit at the expense of the game being 'given away' on the broadcast nets. Was the NFL Network version of the game available in Douglas' ratings game? I'd guess that that pick would be much less valuable due to the NFLs decision to add the broadcast networks.
Originally posted by lopez: Breakdowns for Samantha Who?
I'm shocked with Samantha, held like 75% of a new episode's audience
What a nice build Samantha Who demonstrated over the course of the evening, building to a demo of 1.5 A18-49, which given the competition, is quite an achievement.
Originally posted by Marc Berman: Samantha Who? is a good show. I hope it can regain some of the momentum once this dreaded writers strike ends.
I know, I wish it would just end. It's really depressing and the situation is getting worse. After these few mid-season replacements that were filmed this past fall we have nothing. If things stay the way we are it's going to be a long summer, and I'm not talking about the weather.
Couple questions for you Marc,
Could this strike hurt network television in the long run? When regular programming returns do you think people will be more reluctant to return to network television?
Now for the big question... this was a simulcast of NFL Network's coverage, not separate commentators and broadcasts on NBC and CBS (if what I've read is correct)... so why did CBS get so many more viewers and score so much higher in the demo?
Posts: 4484 | Location: Los Angeles | Registered: 21 September 2006
Originally posted by TravisYanan: Now for the big question... this was a simulcast of NFL Network's coverage, not separate commentators and broadcasts on NBC and CBS (if what I've read is correct)... so why did CBS get so many more viewers and score so much higher in the demo?
I think it's becuase CBS is much stronger as a network than NBC. They may have been able to advertise better for the game. Although, NBC does have Sunday Night Football.
