EVENING Household Adults 18-49
AVERAGES Network Rtg/Share Rtg/Share Viewers
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NBC (8:30 p.m. to 11:00 p.m.) 14.0/26 7.7/26 24.079 m
CBS 3.0/ 6 1.1/ 4 4.444 m
FOX 2.6/ 5 1.3/ 5 4.036 m
ABC 1.8/ 3 0.9/ 3 2.903 m
Household Adults 18-49
Timeslot Network Program Rtg/Share Rtg/Share Viewers
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8:00 p.m. NBC XXIX Summer Olympics-Primetime 10.4/22 5.1/20 17.131 m
CBS Crimetime Saturday: The Unit (R) 2.4/ 5 0.9/ 4 3.559 m
FOX Cops (R) 2.2/ 5 1.1/ 4 3.359 m
ABC Movie: Shark Tale (R) 1.9/ 4 0.9/ 4 3.012 m
8:30 p.m. NBC XXIX Summer Olympics-Primetime 12.1/24 6.3/23 20.719 m
FOX Cops (R) 2.6/ 5 1.3/ 5 4.065 m
CBS Crimetime Saturday: The Unit (R) 2.4/ 5 0.9/ 3 3.559 m
ABC Movie: Shark Tale (R) 1.9/ 4 1.0/ 4 3.154 m
9:00 p.m. NBC XXIX Summer Olympics-Primetime 12.5/23 6.6/23 21.573 m
CBS 48 Hours Mystery-9pm (R) 3.0/ 6 1.1/ 4 4.402 m
FOX AMW: America Fights Back 2.7/ 5 1.3/ 5 4.332 m
ABC Movie: Shark Tale (R) 2.0/ 4 1.1/ 4 3.301 m
9:30 p.m. NBC XXIX Summer Olympics-Primetime 13.3/24 7.3/24 23.011 m
CBS 48 Hours Mystery-9pm (R) 3.4/ 6 1.2/ 4 4.949 m
FOX AMW: America Fights Back 2.8/ 5 1.4/ 4 4.387 m
ABC Movie: Shark Tale (R) 2.0/ 4 1.1/ 4 3.417 m
10:00 p.m. NBC XXIX Summer Olympics-Primetime 16.4/30 9.4/29 28.362 m
CBS 48 Hours Mystery (R) 3.4/ 6 1.3/ 4 5.018 m
ABC Eli Stone: 'Patience' (R) 1.5/ 3 0.7/ 2 2.125 m
10:30 p.m. NBC XXIX Summer Olympics-Primetime 15.5/29 9.1/29 26.732 m
CBS 48 Hours Mystery (R) 3.5/ 6 1.4/ 4 5.178 m
ABC Eli Stone: 'Patience' (R) 1.6/ 3 0.7/ 2 2.405 m
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This message has been edited. Last edited by: Douglas,
Thanks for the data, Douglas. As expected, the Olympics dwarfed everything else. NBC is going to look a whole lot better in some of the seasonal/years ratings totals than they 'really are'. In the last few Saturdays they were setting all-time record lows for network ratings and now they have these monsterous ratings to offset the rest of their summer.
Whats so sad is that the other networks have been so low on Saturdays this summer that these results for them are like it was just another Saturday. Fox's lineup was the one to lose and it held up better than I thought it would. Hopefully some other shows will still be able to hold up reasonable well.
Originally posted by mushu_jj: Whats so sad is that the other networks have been so low on Saturdays this summer that these results for them are like it was just another Saturday. Fox's lineup was the one to lose and it held up better than I thought it would. Hopefully some other shows will still be able to hold up reasonable well.
I think this is another example of Nielsen counting channel surfers as having watched multiple shows. It is easy to switch back and forth between Olympics and Cops (or AMW) and not miss anything. The Olympics are much more likely to hurt scripted entertainment since you have to follow a storyline for the episode. The biggest curiousity will be how a show like Wipeout is effected. Will it be hurt by the Olympics being 'similar' (sportish competition) or will ratings go up because casual channel surfers can 'follow' both programs?
* Through two days, NBCU has attracted a record 114 million total viewers who've watched some or all of the Olympics on the Networks of NBC Universal. That's four million more than Atlanta in 1996 -- the most watched Olympics in history -- and nearly 20 million more than Athens (95 million), according to data provided Nielsen Media Research.
* Saturday's coverage on the Networks of NBC Universal reached 92 million total viewers, 14 million ahead of the comparable Saturday from Athens in 2004 (78 million).
* For its primetime telecasts, NBC's Beijing Olympic two-day average viewership is 29.1 million. The two-night national household rating average of 16.2/30 is the best primetime rating through the first Saturday for a non-U.S. Summer Olympics since Montreal in 1976 (22.1/46) and a 22 percent jump from Athens in 2004 (13.3/25).
* Saturday night's 24.1 million average viewers for the full 8:30-11:49 p.m. duration of the primetime telecast bested Athens by nearly 4.5 million viewers (19.8 million). The telecast earned a 13.9 rating, 27 share in households, an 18 percent jump from Athens in 2004 (11.8/23).
* NBC's live primetime coverage, which included Michael Phelps collecting his first Beijing gold medal and seventh career Olympic gold medal in the 400 meter Individual Medley, and Misty May-Treanor and Kerri Walsh winning their first match in Beach Volleyball, peaked with a 16.4/30 and 28.7 million average viewers in the 10 p.m. half hour.
* Comparing NBC's 8:30-11 p.m. average to the other major networks' 8-11 p.m. Saturday results, both NBC's 7.7 rating in 18-49 and its 24.1 million viewers overall is at least five times the result of any other major network in either category.
* NBCOlympics.com followed up its record day on 8/8/08 with another enormous day of traffic. On Saturday (traditionally the lowest trafficked day of the week), the site garnered 62.7 million page views, an increase of 475 percent from the opening day of competition of the Athens Games in 2006 (10.9 million).
NOTE: All national ratings are "live plus same day" unless otherwise indicated.
Originally posted by mushu_jj: Whats so sad is that the other networks have been so low on Saturdays this summer that these results for them are like it was just another Saturday. Fox's lineup was the one to lose and it held up better than I thought it would. Hopefully some other shows will still be able to hold up reasonable well.
I think this is another example of Nielsen counting channel surfers as having watched multiple shows. It is easy to switch back and forth between Olympics and Cops (or AMW) and not miss anything. The Olympics are much more likely to hurt scripted entertainment since you have to follow a storyline for the episode. The biggest curiousity will be how a show like Wipeout is effected. Will it be hurt by the Olympics being 'similar' (sportish competition) or will ratings go up because casual channel surfers can 'follow' both programs?
That is something I always wondered about. How long does a viewer have to watch a half hour of a show to be considered a viewer of that show for Neilsen purposes ? Let's say a viewer watches 5 or 10 minutes of a half hour of a show, do they count as a viewer for that show ?
Originally posted by mushu_jj: Whats so sad is that the other networks have been so low on Saturdays this summer that these results for them are like it was just another Saturday. Fox's lineup was the one to lose and it held up better than I thought it would. Hopefully some other shows will still be able to hold up reasonable well.
I think this is another example of Nielsen counting channel surfers as having watched multiple shows. It is easy to switch back and forth between Olympics and Cops (or AMW) and not miss anything. The Olympics are much more likely to hurt scripted entertainment since you have to follow a storyline for the episode. The biggest curiousity will be how a show like Wipeout is effected. Will it be hurt by the Olympics being 'similar' (sportish competition) or will ratings go up because casual channel surfers can 'follow' both programs?
The commercials for the olympics have not been that bad. Not a lot of them and not that long for each break. Sunday morining's Block was even "sponsored" by Coca Cola for limited commercial interuptions.
Besides, how many are THAT into COPS or AMW that they need to switch channels all the time.
Originally posted by Twins12: That is something I always wondered about. How long does a viewer have to watch a half hour of a show to be considered a viewer of that show for Neilsen purposes ? Let's say a viewer watches 5 or 10 minutes of a half hour of a show, do they count as a viewer for that show ?
Last I remember, Nielsen does ratings data in 15 minute breakdown intervals and a show has to be watched for 5 (or maybe 6) minutes of the 15 minute period to get counterd as being viewed. I don't know how that count expnands out for the half hour intervals we see here, though. That is, I'm not sure if a viewer of a half hour time period had to view for 10 (12?) minutes or just 5 (6?). Hopefully, for honesty's sake, they had to view for 5(6?) minutes of both 15 minute intervals to be counted as a viewer, but we are talking about a ratings system where both the networks and the measurement service want the numbers to look as high as possible.
In any case, advertisers are now working off of the 'C3' ratings which suposedly report actual viewership for commercial blocks (Chuck Woolery used to talk about these as 2minutes and 2 seconds' long, but they sure seem longer now). I don't know how Nielsen handles the viewer count for that commercial block (does the viewer have to watch the whole commercial block or just some portion of it?), but at least the advertisers are getting more specific viewing data for their actual need (who watched the commercials) than the general live+same day stuff we get to see.
I'm sure someone with more knowledge could now post whatever ommisions/errors I just made, but that is how it works from what I understand.
Originally posted by TV-aholic: The commercials for the olympics have not been that bad. Not a lot of them and not that long for each break.
It seems like there are tons of commercials to me. Sporting events always make me feel like I am seeing more commercials than with regular TV, though. As for the commercials themselves, there have been a few entertaining ones, but also some real head scratchers. Please explain what flying sumo wrestlers have to do with China/Olympics, much less with computers.
quote:
Besides, how many are THAT into COPS or AMW that they need to switch channels all the time.
Originally posted by Twins12: That is something I always wondered about. How long does a viewer have to watch a half hour of a show to be considered a viewer of that show for Neilsen purposes ? Let's say a viewer watches 5 or 10 minutes of a half hour of a show, do they count as a viewer for that show ?
Last I remember, Nielsen does ratings data in 15 minute breakdown intervals and a show has to be watched for 5 (or maybe 6) minutes of the 15 minute period to get counterd as being viewed. I don't know how that count expnands out for the half hour intervals we see here, though. That is, I'm not sure if a viewer of a half hour time period had to view for 10 (12?) minutes or just 5 (6?). Hopefully, for honesty's sake, they had to view for 5(6?) minutes of both 15 minute intervals to be counted as a viewer, but we are talking about a ratings system where both the networks and the measurement service want the numbers to look as high as possible.
In any case, advertisers are now working off of the 'C3' ratings which suposedly report actual viewership for commercial blocks (Chuck Woolery used to talk about these as 2minutes and 2 seconds' long, but they sure seem longer now). I don't know how Nielsen handles the viewer count for that commercial block (does the viewer have to watch the whole commercial block or just some portion of it?), but at least the advertisers are getting more specific viewing data for their actual need (who watched the commercials) than the general live+same day stuff we get to see.
I'm sure someone with more knowledge could now post whatever ommisions/errors I just made, but that is how it works from what I understand.
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Originally posted by TV-aholic: The commercials for the olympics have not been that bad. Not a lot of them and not that long for each break.
It seems like there are tons of commercials to me. Sporting events always make me feel like I am seeing more commercials than with regular TV, though. As for the commercials themselves, there have been a few entertaining ones, but also some real head scratchers. Please explain what flying sumo wrestlers have to do with China/Olympics, much less with computers.
quote:
Besides, how many are THAT into COPS or AMW that they need to switch channels all the time.
4-6 million people seem to watch it every week.
Speaking of commercials, it occurred to me, when are ABC, CBS, and NBC going to start promoting the Stand Up to Cancer special? It's in less than a month!
Posts: 2650 | Location: Los Angeles, CA | Registered: 27 January 2007
