Prime-Time Ratings:
Wednesday 11/14/07
The following results are based on the fast affiliate ratings (Live Plus Same Day data)
-Total Viewers:
CBS: 12.09 million, ABC: 9.47, Fox: 7.15, NBC: 6.67, CW: 4.12
-Adults 18-49:
CBS: 3.5 rating/9 share, ABC: 3.4/ 9, Fox: 2.9/ 8, NBC: 2.3/ 6, CW: 2.0/ 5
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Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.
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-Yesterday’s Winners:
America’s Next Top Model (CW), Criminal Minds (CBS), CSI: NY (CBS)
-Honorable Mention:
Private Practice (ABC)
-Yesterday’s Losers (excluding repeats):
Phenomenon (NBC), Bionic Woman (NBC), Gossip Girl (CW), Life (NBC)
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-Ratings Breakdown:
CBS led the troops on this uneventful Wednesday, with a first-place finish in both total viewers and adults 18-49. Second overall was ABC, followed by Fox, deteriorating NBC and the CW.
There was nothing overly positive of note in the Wednesday 8 p.m. hour, with ABC’s critically acclaimed Pushing Daisies leading at a below-average 8.88 million viewers and a 3.1 rating/9 share among adults 18-49. If that is the best any show can do in this time period, there is a definite opportunity for a new show to break-out here. As predicted, the novelty has quickly worn off Pushing Daisies.
Tied for second from 8-9 p.m. were CBS’ Kid Nation at 7.53 million viewers (#2) and a third-place 2.4/ 7 among adults 18-49, and the Fox comedies -- Back to You (Viewers: #3, 7.30 million; A18-49: #2, 2.5/ 7) and ‘Til Death (Viewers: #3, 7.36 million; A18-49: #3, 2.7/ 7). Personally, I think ‘Til Death has completely found its stride this season. Don’t Brad Garrett and Joely Fisher remind you of Ray Romano and Patricia Heaton?
Capping off the 8 p.m. hour was NBC’s less-than-phenomenal Phenomenon (Viewers: #4, 6.16 million; A18-49: #5, 2.0/ 6), and America’s Next Top Model on the CW (Viewers: #5, 5.34 million; A18-49: #2t, 2.6/ 7). Compared to the year-ago telecast, Top Model was up by 630,000 viewers (4.71 to 5.34) and 18 percent among adults 18-49 (2.2/ 6 to 2.6/7). And that makes it a winner in Mr. TV’s book.
CBS moved into the 9-10 p.m. winner’s circle, care of Criminal Minds at a healthy 15.71 million viewers and a 4.3/11 among adults 18-49, inclining past ABC’s normally demographically dominant Private Practice (Viewers: #2, 11.45 million; A18-49: #2, 4.2/10) by two percent in the demo. Third in the hour was Fox’s Kitchen Nightmares (Viewers: 6.98 million; A18-49: 3.2/ 8), which deserves accolades for building out of ‘Til Death by 19 percent in the demo, followed by NBC’s fading Bionic Woman (Viewers: 6.30 million; A18-49: 2.5/ 6), and the CW’s disappointing Gossip Girl (Viewers: 2.90 million; A18-49: 1.4/ 4). Remember when I said Bionic Woman would only benefit by the early curiosity seekers, and then quickly fade out?
CBS’ established CSI: NY dominated at 10 p.m., with 13.04 million viewers and a 3.8/10 among adults 18-49. Next was ABC’s Dirty Sexy Money (Viewers: 8.10 million; A18-49: 2.9/ 8), followed by NBC’s Life (Viewers: 6.94 million; A18-49: 2.5/ 7).
Source: Nielsen Media Research data