Saturday 10/11/08

-Total Viewers:
CBS: 6.24 million, ABC: 5.71, Fox: 5.22, NBC: 3.15

-Adults 18-49:
CBS: 2.1 rating/7 share, Fox: 1.8/ 6, ABC: 1.7/ 5, NBC: 0.9/ 3

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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 20 percent at this same point last year to approximately 28 percent at present, the overall results may be negatively impacted.

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-Saturday’s Winners:
Nothing

-Saturday’s Losers (excluding repeats):
The night overall and Macy’s Passport Celebrity Catwalk Challenge on NBC, in particular.

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-Ratings Breakdown:
CBS led the low-rated Saturday troops care of College Football (LUS vs. Florida), which averaged an estimated 6.24 million viewers and a 2.1 rating/7 share among adults 18-49 in primetime. As a reminder, results for any live sporting event are always approximate. Normally demographic dominant Fox had to take a back-seat, finishing third overall in total viewers and second among adults 18-49 with its perennial combination of Cops (#3, 4.98 million; A18-49: #3, 1.6/ 6) and America’s Most Wanted (Viewers: #3, 5.46 million; A18-49: #2, 1.9/ 6).

On ABC, the NASCAR Racing: Spring Cup in Concord, North Carolina finished second for the night in total viewers, with 5.71 million and third among adults 18-49, with a 1.7/ 5 in the demo. Last, and very least, was NBC’s embarrassing combination of Macy’s Passport Celebrity Catwalk Challenge (Viewers: #4, 2.10 million; A18-49: #4, 0.6/ 2), a repeat of Knight Rider (Viewers: #4, 2.74 million; A18-49: #4, 0.8/ 3) and a repeat of Law & Order: SVU (Viewers: #3, 4.62 million; A18-49: #3, 1.2/ 4). It does not get much worse than that!

Source: Nielsen Media Research data (R = repeat)

quote:

Originally posted by Marc Berman:
Last, and very least, was NBC’s embarrassing combination of Macy’s Passport Celebrity Catwalk Challenge (Viewers: #4, 2.10 million; A18-49: #4, 0.6/ 2).

MyNetworkTV has a shot at picking off that low-rated Macy's special on NBC.

Macy's Passport Celebrity Catwalk Challenge was just a waste of an hour. ATJ should have been there this week. Knight Rider didn't do well either. As I said before, repeats are just dragging down NBC's Saturdays. They need to find some original programming that works. (Celebrity Catwalk was not the answer).

CBS College Football beat Ex-List in the ratings and demos. That is just sad.

quote:

Originally posted by dumont:

quote:

Originally posted by Marc Berman:
Last, and very least, was NBC’s embarrassing combination of Macy’s Passport Celebrity Catwalk Challenge (Viewers: #4, 2.10 million; A18-49: #4, 0.6/ 2).

MyNetworkTV has a shot at picking off that low-rated Macy's special on NBC.

Which is more of an insult to NBC than it is to MyNetworkTV. As if NBC wasn't already an insult of a major network.

Didn't FOX use to do better?

CBS is cruising ever so easily towards yet another weekly victory, with a sizeable, perhaps unassailable margin of victory after 6 nights of week 3. Only CBS and MyNetworkTV are showing year-over-year growth, while NBC, FOX and The CW are experiencing the worst year-over-year declines...The CW really misses the demo-rich, viewer-magnet 'WWE Friday Night Smackdown' which is now on MyNetworkTV.

# Network A18-49 (%YOY) Millions of Viewers (%YOY)
====================================================
1. CBS 3.35 (+7%) 11.408 (+4%)
2. ABC 2.78 (-19%) 9.638 (-9%)
3. NBC 2.37 (-16%) 6.210 (-20%)
4. FOX 2.09 (-29%) 5.968 (-27%)
5. CW 1.14 (-22%) 2.509 (-31%)
6. MNT 0.51 (+71%) 1.301 (+70%) <- first 4 nights

YOY - year-over-year

This message has been edited. Last edited by: dumont,

Every network besides CBS is doing very badly.
CW is a big surprise thought they'll do better this year, they are in fact doing better mondays through thursdays but the fridays and sundays are killing them

You're right that CBS is the only network doing well although I think the CW is doing well too because they pretty much gave up on Fridays and they don't really care about their Sundays as they get paid either way. I would like to see MRC really put some money into promoting that night. It may take them picking up a canceled show from another network to get it going though. Perhaps something like 11th Hour if that doesn't work on CBS.

quote:

Originally posted by robert:
Every network besides CBS is doing very badly.
CW is a big surprise thought they'll do better this year, they are in fact doing better mondays through thursdays but the fridays and sundays are killing them

Considering the competition was higher than usual in the male skewing sports realm, they did well to almost get a 2.0 demo. Their Saturday demo remains better than their Friday night demos.

quote:

Originally posted by robert:
Didn't FOX use to do better?

quote:

Originally posted by Marc Berman:
On ABC, the NASCAR Racing: Spring Cup in Concord, North Carolina finished second for the night in total viewers, with 5.71 million and third among adults 18-49, with a 1.7/ 5 in the demo.

ABC took a big hit becasue DE Jr. was out of contention early. If he had been Top5 at the end, this race would have easily added another 1.5million viewers.

quote:

Originally posted by WlcmLAPD:
Macy's Passport Celebrity Catwalk Challenge was just a waste of an hour.

This is one of those events that never should have been on in the first place. Given how poorly the Victoria Secret shows do on TV, did anyone really expect more from this?

quote:

Originally posted by Obveeus:

quote:

Originally posted by WlcmLAPD:
Macy's Passport Celebrity Catwalk Challenge was just a waste of an hour.

This is one of those events that never should have been on in the first place. Given how poorly the Victoria Secret shows do on TV, did anyone really expect more from this?

Victoria's Secret usually does pretty well if I recall especially among those hard to reach male viewers.

Don't forget there was a long and exciting Red Sox baseball game on TBS last night which probably got pretty good ratings

quote:

Originally posted by mushu_jj:
Considering the competition was higher than usual in the male skewing sports realm, they did well to almost get a 2.0 demo. Their Saturday demo remains better than their Friday night demos.

quote:

Originally posted by robert:
Didn't FOX use to do better?

Anyone think FOX should try Cops or America's Most Wanted on Friday's and see how it does?

This day in history...
(fast vs. fast)

Saturday 10/13/07:

ABC:
8:00pm NASCAR Nextel Cup Racing: 6.14 million viewers, 1.9 A 18-49

CBS:
8:00pm Cold Case (R): 6.70, 1.8
9:00pm CSI: Miami (R): 6.11, 1.6
10:00pm 48 Hours Mystery: 5.68, 1.5

NBC:
8:00pm Life (R): 2.66, 0.6
9:00pm Chuck (R): 3.34, 1.0
10:00pm Law & Order: SVU (R): 4.71, 1.3

Fox:
8:00pm American League Championship Baseball: 8.83, 2.8

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10/07/06:

ABC:
8:00pm Saturday Night Football: 3.46, 1.1

CBS:
8:00pm Criminal Minds (R): 6.71, 1.8
9:00pm CSI: Miami (R): 7.68, 2.4
10:00pm 48 Hours Mystery: 7.77, 2.2

NBC:
8:00pm Dateline (2 hours): 6.70, 1.8
10:00pm Law & Order: SVU (R): 6.72, 2.0

Fox:
8:00pm MLB Playoffs: 6.27, 1.9

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10/08/05:

ABC:
8:00pm Lost (R): 3.65, 1.2
9:00pm Invasion (R): 3.70, 1.1
10:00pm Desperate Housewives (R): 4.23, 1.5

CBS:
8:00pm NCIS (R): 6.55, 1.5
9:00pm CSI: (R): 9.89, 2.7
10:00pm 48 Hours Mystery: 8.91, 2.4

NBC:
8:00pm Most Outrageous TV Moments (R): 5.37, 1.7
8:30pm My Name Is Earl (1 & 1/2 hours average, R): 5.74, 2.3
10:00pm Law & Order: SVU (R): 8.11, 2.8

Fox:
8:00pm MLB National League Division Series: 6.04, 2.0