FOX Still High 5's in A18-49 Demo After Four Nights of Week 20
After four nights of Week 20, 'Idol-House-24-Fringe-Lie2Me-Bones-Hell's'-powered FOX is way out in front of the other nets in A18-49 with a hefty 5.70 average. ABC has jumped up into second with a 3.25 average, with NBC third averaging 3.00 and CBS in fourth with 2.80. Univision fifth with 1.88, The CW is sixth with a 1.04, and MyNetworkTV is seventh with 0.44 (two nights only).
In viewers, FOX is leading with an average of 15,443,000 viewers, while CBS is second, ABC is third, NBC fourth, Univision fifth, The CW is sixth and MyNetworkTV is in seventh.
CBS, ABC and The CW are all showing improvements over last season in viewers and demo. And over the first four nights of this week, broadcast television is showing healthy year-over-year growth this week with A18-49s up 2% and P2+ viewers up 3%.
I think that was a huge mistake from NBC to place the Office after the Super Bowl. I said that from the beginning since that show has peaked out last year when they won all those Emmy's. It will still get decent demo numbers but that show is not for the masses. They had a chance to place Kings in that spot or Heroes might of been a better option. Last Monday's episode of Heroes was the best in a while. With the whole fugitive scenerio, makes it more interesting. It might be taking a few things from Prison Break but that will be off the air this season and what better show to replace it then with Heroes since it was on Mondays... As for the rest of the night...never been a fan or GA or PP. PP's numbers were good but GA disappointing going up against a repeat of CSI. Fox may be treading in the right direction with Bones on Thursdays. With everyone hating FOX for moving it's game shows to Friday, placing Bones on Thurs is turning out to be a brilliant move. They can build more viewers on Thurs and it can possibly anchor a new show next year. Fox will just have to be patient and leave it on Thurs so viewers will remember. True test comes next week with Survivor back.
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Originally posted by ynot716: I guess those numbers for the Office are somewhat disapointing after the high sampling of viewers on Super Bowl Sunday. I don't understand though why networks (especially NBC who needs viewers like a homeless person needs a warm blanket) would not want to promote a new show after the Super Bowl. Obviously you want a large amount of people to sample a show that your proud of. This would have been the perfect opportunity to launch Kings or another new show that NBC planned on debuting this season. Most people know what the Office is and if they liked it they would have been watching it by now. I just don't think airing it after the Super Bowl was going to matter much and it obviously didn't.
Originally posted by Ratings Junkee: I think that was a huge mistake from NBC to place the Office after the Super Bowl. I said that from the beginning since that show has peaked out last year when they won all those Emmy's. It will still get decent demo numbers but that show is not for the masses. They had a chance to place Kings in that spot or Heroes might of been a better option. Last Monday's episode of Heroes was the best in a while. With the whole fugitive scenerio, makes it more interesting. It might be taking a few things from Prison Break but that will be off the air this season and what better show to replace it then with Heroes since it was on Mondays... As for the rest of the night...never been a fan or GA or PP. PP's numbers were good but GA disappointing going up against a repeat of CSI. Fox may be treading in the right direction with Bones on Thursdays. With everyone hating FOX for moving it's game shows to Friday, placing Bones on Thurs is turning out to be a brilliant move. They can build more viewers on Thurs and it can possibly anchor a new show next year. Fox will just have to be patient and leave it on Thurs so viewers will remember. True test comes next week with Survivor back.
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Originally posted by ynot716: I guess those numbers for the Office are somewhat disapointing after the high sampling of viewers on Super Bowl Sunday. I don't understand though why networks (especially NBC who needs viewers like a homeless person needs a warm blanket) would not want to promote a new show after the Super Bowl. Obviously you want a large amount of people to sample a show that your proud of. This would have been the perfect opportunity to launch Kings or another new show that NBC planned on debuting this season. Most people know what the Office is and if they liked it they would have been watching it by now. I just don't think airing it after the Super Bowl was going to matter much and it obviously didn't.
Originally posted by Twins12: That is a very interesting idea. If that is the lowest rated episode of the season, than the whole Super Bowl thing was an embarrassment, and all this with a CSI repeat.
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Originally posted by Obveeus:
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Originally posted by Twins12: Doesn't look like The Office got much of a bump from its Super Bowl show.
One of the lowest rated episodes of the season and it aired against a CSI rerun. I wonder if this is a 'water cooler effect'? People watched The Office After the Super Bowl and then went to work the next day talking about what a horribly unfunny show it really is. The result was that now some of its formerly regular viewers are even embarrassed to be watching it.
It is not the lowest ratings The Office has received this season. The Office has had episodes that received 7.98 million, 8.28 million, 8.30 million, and 8.31 million. It has had similarly rated episodes at 8.49 and 8.46 million. It had 3 episodes in the mid to low 9 millions back in October (which were a season best).
I think those people who say perhaps NBC should have tried a different show after the super bowl have a good point. The Office seems to normally get somewhere in the 8 million range (with the occasional show getting in the high 7 million or low 9 million numbers for viewrship). And the demo ratings range anywhere from the low to high 4s. It's in its 5th season and people already know whether or not they will watch it (or simply DVR it for later).
Hey Marc, why do networks air shows after the Super Bowl anyway? If most were like me, I DVR'd it since I was heading home from a friend's house then going to bed. Also, what 2 or 3 shows actually got a real and sustainable bump due to airing after Super Bowl? If I were a network, I would do a 20 minute version of a comedy that would air during half time. You would definitely get a lot of viewers.
I think Heroes would have performed worse after the superbowl (ie less revenue there), but I do think it had a better chance of showing an increase on Monday for two reasons. 1. Its the very next day, so its would be more in the mind of those who did see it (and haven't before), and 2 more people have turned away from heroes who might (might) have been willing to give it another shot.
But I don't think any Monday gain would offset what I believe would be a lower performance on Sunday night.
Hmmmm...So it would of been worse than The Office? The Office didn't post any gains from the viewing size. I think Heroes would of been smarter since it could of been back-to-back nightly episodes. Heroes did at one time get over 14-15 million viewers. Viewers can return if the quality is better. The Office never had the viewers nor will it ever.
AS for PB being compared to Heroes, that is not the case. Just the chasing premise is being used again. Take a chill pill.
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Originally posted by pisher: Heroes would have been a horrible waste of the Post-Superbowl slot.
The Office is NBC's best show--and premiering any new shows in such a late slot would have been questionable judgment.
NBC was handed the biggest Superbowl EVER, but didn't have the talent to capitalize on it.
You know what...its a tremendous one-time boost for any series, new or old. But it really means nothing because other than The Wonder Years I cannot think of one new show that became a hit because of it. Check out this link:
Originally posted by blackfury: Hey Marc, why do networks air shows after the Super Bowl anyway? If most were like me, I DVR'd it since I was heading home from a friend's house then going to bed. Also, what 2 or 3 shows actually got a real and sustainable bump due to airing after Super Bowl? If I were a network, I would do a 20 minute version of a comedy that would air during half time. You would definitely get a lot of viewers.
The Networks used to use the Post SB slot for the premire of New series, but after a long string of shows (across all nets) that failed soon after, all the networks quit using that strategy.
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Originally posted by ynot716: I guess those numbers for the Office are somewhat disapointing after the high sampling of viewers on Super Bowl Sunday. I don't understand though why networks (especially NBC who needs viewers like a homeless person needs a warm blanket) would not want to promote a new show after the Super Bowl. Obviously you want a large amount of people to sample a show that your proud of. This would have been the perfect opportunity to launch Kings or another new show that NBC planned on debuting this season. Most people know what the Office is and if they liked it they would have been watching it by now. I just don't think airing it after the Super Bowl was going to matter much and it obviously didn't.
