Prime-Time Ratings:
Thursday 1/24/08
The following results are based on the fast affiliate ratings (Live Plus Same Day data)
-Total Viewers:
CBS: 11.21 million, Fox: 10.32, NBC: 7.59, ABC: 7.04, CW: 1.98
-Adults 18-49:
Fox: 3.2 rating/9 share, NBC: 3.1/ 8, CBS: 2.6/ 7, ABC: 2.4/ 7, CW: 0.7/ 2
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Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.
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-Yesterday’s Winners:
Are You Smarter Than a 5th Grader? (Fox), CSI R (CBS), Celebrity Apprentice (NBC), Without a Trace R (CBS)
-Yesterday’s Losers (excluding repeats):
Chuck (NBC), Big Shots (ABC)
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-Ratings Breakdown:
Fox remained the most improved network on this fourth Thursday of January, finishing first among adults 18-49. CBS was No. 1 in total viewers. The first-half of a two-hour edition of Fox’s Are You Smarter Than a 5th Grader? won the 8 p.m. hour, with 10.47 million viewers and a 3.2 rating/9 share among adults 18-49. Comparably, that was a hefty increase from year-ago occupants ‘Til Death (an encore telecast, Viewers: 5.41 million; A18-49: 2.0/ 6) and The War at Home (Viewers: 4.77 million; A18-49: 1.9/ 5).
Also in the 8 p.m. hour were ABC’s Ugly Betty (Viewers: #2, 8.92 million; A18-49: #2, 3.0/ 8), a repeat of CBS’ CSI: NY (Viewers: 8.60 million; A18-49: #4, 1.8/ 5), the return of NBC’s Chuck (Viewers: #4, 6.88 million; A18-49: #3, 2.7/ 7), and a repeat of the CW’s Smallville (Viewers: #5, 2.12 million; A18-49: #5, 0.8/ 2). The original installment of ABC’s Ugly Betty could not, unfortunately, match the 9.84 million viewers and a 3.3/ 9 among adults 18-49 for an encore telecast one year earlier.
A repeat of CBS’ CSI was the most-watched show of the evening, with 13.28 million viewers (and a second-place 3.3/ 9 among adults 18-49 from 9-10 p.m.). NBC’s competing Celebrity Apprentice was the highest rated show overall among adults 18-49 (3.7/10), with a third-place finish in total viewers (8.87 million) in the hour. The second half of Fox’s expanded Are You Smarter Than a 5th Grader? was competitive at 10.18 million viewers (#2) and a 3.3/ 9 in the demo (#2t). Overall, the Jeff Foxworthy hosted game show averaged a healthy 10.32 million viewers and a 3.2/ 8 among adults 18-49 from 8-10 p.m.
Also airing from 9-10 p.m. was a repeat of Gray’s Anatomy on ABC (Viewers: #4, 7.22 million; A18-49: #4, 2.5/ 6), and a repeat of the CW’s Supernatural (Viewers: #5, 1.84 million; A18-49: #5, 0.7/ 2).
Most-watched at 10 p.m. was a repeat of CBS’ Without a Trace with 11.74 million viewers (and a second-place 2.8/ 8 among adults 18-49). Although a second telecast of Chuck inched past the Without a Trace encore in the demo (2.9/ 8), retention out of the second half of lead-in Celebrity Apprentice (3.8/10) was just 76 percent. Chuck was second in total viewers, with 7.02 million. Last was ABC’s failing Big Shots (Viewers: 4.97 million; A18-49: 1.8/ 5), which probably would have been canceled by now has it not been for the writers strike.
Source: Nielsen Media Research data