Prime-Time Ratings:
Tuesday 1/23/07
The following results are based on the fast national ratings (Live Plus Same Day data)
-Total Viewers:
Fox: 20.83 million, CBS: 9.46, NBC: 7.05, ABC: 5.95, CW: 3.47
-Adults 18-49:
Fox: 8.4 rating/21 share, CBS: 2.3/ 6, NBC: 2.2/ 6, ABC: 1.7/ 4, CW: 1.6/ 4
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-Yesterday’s Winners:
American Idol (Fox)
-Honorable Mention:
NCIS (CBS)
-Yesterday’s Losers (excluding repeats):
America’s Funniest Home Videos (ABC)
-Ratings Breakdown:
With American Idol at the helm, Fox reigned supreme on this atypical Tuesday populated with The State of the Union Address. The must see mega reality/competition opened the evening with a stellar 31.17 million viewers and a 12.6 rating/32 share among adults 18-49 from 8-9 p.m. Comparably, that beat the four competing networks combined in both categories. Last Tuesday, the two-hour season-premiere of American Idol scored 36.94 million viewers and a 15.8/36 in the demo based on the final nationals.
Although nothing can come close to the American Idol stream-roller, honorable mention goes to CBS’ competing NCIS with a still comfortable (and second-place) 14.33 million viewers and a 3.3/ 8 among adults 18-49. Third in the hour was NBC’s older-skewing Dateline (Viewers: 6.17 million; A18-49: 1.8/ 4), followed by veteran America’s Funniest Home Videos on ABC (Viewers: 5.15 million; A18-49: 1.4/ 3) and the CW’s Gilmore Girls (Viewers: #5, 3.65 million; A18-49: #4, 1.7/ 4) sharing the No. 4 and 5 spots. Most negatively impacted opposite American Idol: America’s Funniest Home Videos.
At 9 p.m., The State of the Union Address, which will not be rated nationally, performed as follows. Keep in mind, of course, that fast national results for any live event are always approximate (and part of Fox's results could include American Idol).
State of the Union Address
Tuesday 9-10 p.m.
Fox – Viewers: 10.49 million, A18-49: 4.3/11
NBC – Viewers: 8.52 million, A18-49: 2.6/ 6
CBS – Viewers: 8.43 million, A18-49: 2.1/ 5
ABC – Viewers: 7.02 million, A18-49: 2.1/ 5
Fox, no doubt, had the advantage because of lead-in American Idol.
To the fans of the CW’s Veronica Mars anxiously waiting to see if airing opposite President Bush would be beneficial, results were above average, but far from spectacular. Veronica Mars averaged 3.29 million viewers with a 1.5/ 4 among adults 18-49 (last in both categories), with retention out of lead-in Gilmore Girls of an improved 90 percent in total viewers and 88 percent among adults 18-49. Comparatively, Veronica Mars was up from its season to-date average by 770,000 viewers (2.52 to 3.29 million), 36 percent in adults 18-49 (1.1/ 3 to 1.5/ 4) and 15 percent among key adults 18-34 (1.3/ 4 to 1.5/ 4). While this is all good, the true test will come this spring when the network airs five consecutive self-contained episodes.
The approximate half-hour response to the State of the Union Address at 10 p.m. scored 7.88 million viewers with a 2.4/ 6 among adults 18-49 on NBC. CBS averaged 6.11 million viewers and a 1.5/ 4 among adults 18-49, and ABC 5.83 million viewers and a 1.7/ 5 in the demo. CBS and NBC aired sitcom repeats at 10:30 p.m., with NBC’s The Office at 5.05 million viewers and a 1.9/ 5 among adults 18-49, and the Eye net’s Two and a Half Men at 5.12 million viewers and a 1.4/ 4 in the demo. An additional half-hour of news on ABC notched 5.51 million viewers and a 1.4/ 4 among adults 18-49 at 10:30 p.m.
Source: Nielsen Media Research data
