Prime Time Ratings:
Sunday 4/22/07

The following results are based on the fast national ratings (Live Plus Same Day data)

-Total Viewers:
ABC: 10.58 million, CBS: 9.91, NBC: 7.00, Fox: 5.33, CW: 1.87

-Adults 18-49:
ABC: 3.8 rating/10 share, Fox: 2.5/ 7, CBS: 2.3/ 6, NBC: 2.2/ 6, CW: 0.7/ 2

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-Yesterday’s Winners:
60 Minutes (CBS), America’s Funniest Home Videos (ABC), Extreme Makeover: Home Edition (ABC), Desperate Housewives (ABC)

-Back to Minor Life for the Season-Finale:
The Apprentice 6 (NBC)

-Disappointing:
Hallmark Hall of Fame’s Crossroads: A Story of Forgiveness (CBS)

-Yesterday’s Losers (excluding repeats):
The War at Home (Fox), Dateline (NBC), 7th Heaven (CW)

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-Ratings Breakdown:
ABC closed the week on a winning note, with a first-place Sunday finish in both total viewers and adults 18-49. CBS was No. 2 in viewers (670,000 below ABC), but third among adults 18-49. Second in the demo was Fox. NBC was third in total viewers and fourth among adults 18-49, while The CW was, of course, a distant fifth in both categories.

ABC and CBS shared dominance in the 7 p.m. hour as follows:

Sunday 7-8 p.m.
60 Minutes (CBS)
Viewers: 9.65 million (#1), A18-49: 1.8 rating/ 6 share (#2)

America’s Funniest Home Videos (ABC)
Viewers: 8.32 million (#2), A18-49: 2.5/ 9 (#1)

In series-finale news, Fox sitcom The War at Home earned its pending cancellation strips with just 2.84 million viewers (#4) and a 1.2 rating/ 5 share among adults 18-49 (#3) at 7 p.m.. That led into veteran King of the Hill, which should probably be put out to pasture at this point, with 3.32 million viewers (#4) and a 1.5/ 5 among adults 18-49 (#3) at 7:30 p.m.

Also in the 7 p.m. hour was the first half of an expanded edition of NBC’s Dateline (Viewers: #3, 4.31 million; A18-49: #4, 1.1/ 4), and a repeat of The CW’s soon-to-conclude 7th Heaven (Viewers: #5, 1.33 million; A18-49: #5, 0.5/ 2).

ABC’s feel good (but beginning-to-fade) Extreme Makeover: Home Edition took the 8 p.m. hour, with 11.37 million viewers and a 3.9/11 among adults 18-49. Tied for second was CBS’ should-be-addictive The Amazing Race (Viewers: #2, 8.75 million; A18-49: #3, 2.7/ 8), and two episodes (original and repeat) of Fox’s The Simpsons at an average 6.45 million viewers (#4) and a 3.0/ 8 among adults 18-49 (#2). Maybe CBS should consider either positioning The Amazing Race in the Wednesday 8 p.m. anchor hour next season, or holding it back until midseason.

Also in the 8 p.m. hour was the second hour of NBC’s expanded Dateline (Viewers: #3, 6.70 million; A18-49: #4, 1.7/ 5), and an original installment of The CW’s 7th Heaven (Viewers: #5, 2.73 million; A18-49: #5, 0.9/ 3). It is, no doubt, time for 7th Heaven to bid adieu.

Overall, NBC’s Dateline averaged a marginal 5.37 million viewers and a 1.4/ 5 among adults 18-49 from 7-9 p.m.

ABC kept the winning momentum going at 9 p.m., with diluted Desperate Housewives at 15.63 million viewers and a 6.0/14 among adults 18-49. Competing Hallmark Hall of Fame made-for, Crossroads: A Story of Forgiveness on CBS averaged 9.79 million viewers (#2) and a 2.0/ 5 (#4) among adults 18-49 in the 9 p.m. hour, and 10.62 million viewers and a 2.3/ 6 in the demo from 9-11 p.m. Also in the 9 p.m. hour was NBC’s Deal or No Deal (Viewers: #3, 9.06 million; A18-49: #3, 2.6/ 6), two repeat episodes of Fox’s Family Guy (Viewers: #4, 6.49 million; A18-49: #2, 3.2/ 8), and a repeat of America’s Next Top Model on The CW (Viewers: #5, 1.57 million; A18-49: #5, 0.7/ 2). Come on, CW, you need to be more aggressive on Sunday next season.

CBS was the most-watched network at 10 p.m. courtesy of the second half of Hallmark Hall of Fame’s Crossroads: A Story of Forgiveness at 11.46 million viewers. But the season-finale of NBC’s lackluster The Apprentice 6 perked up to a time period-winning 3.2/ 8 among adults 18-49 (and 7.94 million viewers -- No. 2 in the hour). Despite CBS taking the 10 p.m. hour in total viewers, results compared to other original Hallmark titles is indeed a disappointment.

Also at 10 p.m. was a repeat of ABC’s Brothers & Sisters at 7.00 million viewers (#3) and a 2.6/ 7 (#2t) in the demo.

Source: Nielsen Media Research data

Frankly, I'm shocked and appalled that my live network television debut was so lowly rated. Perhaps if NBC had promoted me being the the Donald's live audience better?

The ratings bubble for ABC has bursted like none other, and for other nets as well.

What happened from February to now? Yeesh.

April is never a good month for ratings, but originals have really taken a dive this April. Just about everything is down heavily. Hopefully sweeps can provide an even bigger boost than usual.

quote:

What happened from February to now? Yeesh.

Ads for the return of "Heroes" on NBC!

Here's what I calc for this week's demo numbers:
abc 3.25
cbs 2.60
nbc 2.09
fox 3.95

abc is making its move to overtake the #2 position.

It makes me mad how Fox treats King of the Hill. It can do a lot better, and we've seen it. They just place it in the worst spots possible. Come on! Atleast switch the Simpsons repeat with it, that way, it would have held the 6mill viewers. Stupid Fox!

Agree with Marc's comment on idea of
re-sched of TAR, particularly since I
think they will want to move CC back
to the 8pm slot where it fared much
better.

I wish we could see THE AMAZING RACE in the Winners list sometime (sigh)

But I do have to call BS on last nights episode.
I was so pumped up to see the elimination of fame whoring Danny & Oswald and was livid with the Non-Eliminatin round!

Can anyone explain to me how Eric and Danielle were ever in any real jeopardy when the producers but two NEL back to back? It made absolutly no sense! I want to believe it had something to do with the race being thrown out of whack with Uchenna and Joyce being stuck a day behind and that threw off the race planning.

Otherwise if that was deliberatly done one has to shake their head!

I really wanted Mirna and Charla to be safely in the final 3 and with obnoxious Oswald and sidekick Danny gone then that would have been the case instead they yank out this NEL!

I'm still surprised that Desperate Housewives' numbers aren't perking up, considering how much better this year has been. That said, given the crap that Grey's Anatomy has started producing, I think maybe ABC just has a real talent of driving its once organically talked about shows into the ground by over-exposing them constantly in the media.

Yikes those are some low ratings overall last night. TAR drops to a 2.7 and still has the highest demo rating for CBS for the night.

Where have all the viewers gone? It was a nice day here in the northeast. Could people be outside living their lives? Come on people, get your prorities in order, and start watching TV again.

Personally, I like to watch TAR on Sunday, but it does not fit well out of 60 Minutes and into Cold Case.

quote:

Originally posted by Bruce:
Agree with Marc's comment on idea of
re-sched of TAR, particularly since I
think they will want to move CC back
to the 8pm slot where it fared much
better.

Boy, do I second your thoughts. And I imagine making it another non-elimination round was to get another episode out of it. But I think it was a mistake.

quote:

Originally posted by A.C.:
I wish we could see THE AMAZING RACE in the Winners list sometime (sigh)

But I do have to call BS on last nights episode.
I was so pumped up to see the elimination of fame whoring Danny & Oswald and was livid with the Non-Eliminatin round!

Can anyone explain to me how Eric and Danielle were ever in any real jeopardy when the producers but two NEL back to back? It made absolutly no sense! I want to believe it had something to do with the race being thrown out of whack with Uchenna and Joyce being stuck a day behind and that threw off the race planning.

Otherwise if that was deliberatly done one has to shake their head!

I really wanted Mirna and Charla to be safely in the final 3 and with obnoxious Oswald and sidekick Danny gone then that would have been the case instead they yank out this NEL!

I was confused by the to-in-a-row Non-Elim Leg, too... what happened to the super leg this Race? There's only two episodes left (unless the finale on May 6th is 2hrs). WTF?!

Not that I wanted Danny & Oswald gone... but come on, TAR! AND this was the 4th NEL of the Race. There's usually only 3.

What's the excuse this week for DH hitting a new record low (even lower than Easter Sunday)? ABC really is in trouble next season. DH and Lost are really hurting. GA is cooling off. What a shame! They had three of the hottest shows (dramas no less) less than two years ago.