Flash Forward has been disappointing in the ratings. I think ABC had high expectations for this and I don't think they planned for the show to come in 3rd place behind Survivor and Bones. It wouldn't surprise me to see it fall after the hiatus. Serial shows have a hard time gaining an audience once momentum is lost.
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Originally posted by Bruce:
Not a single comment yet to my knowledge on FlashForward, you know, that increasingly invisible heavily hyped can't miss serial that, having watched it, has turned into "serial sausage." Last nite had a card game. I think I'm folding. I look for a damaging, probably lethal ratings drop when the show breaks for the holidays.
That was my question, WHY are the demos so important? Is it the belief that younger people buy more and watch ads more because I can tell you I am in this magic group and I never watch ads and don't buy much stuff. My parentsaren't and they watch every ad there is, and buy all the DVDs and a lot more things than I do.
BTW, The mentalist actually beat PP in the demo last week, 3.6 to 3.5.
By your estimation, Private Practice is as successful or more successful than NCIS because it gets often as good or better demo than NCIS, yet NCISis always called the number 1 show on TV, not PP or Grey despite their demos.
Also, the fact that Grey seems to get much better ratings in the second half-hour seems to indicate people aren't tuning in to the whole show and just to the end to see if something good is happening. I don't think that is a good sign.
Rupert was popular because of his personality and joy to watch. Russell is becoming a favorite because of his game skills.
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Originally posted by meggie:
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All I can say is Russell is the new Rupert.
C'mon Marc. I know Rupert was popular and all, but the man was a total moron. Russell would eat him alive. I'm not even a huge Russell fan, but his game skills leave Rupert in the dust.
Originally posted by cherry: That was my question, WHY are the demos so important? Is it the belief that younger people buy more and watch ads more because I can tell you I am in this magic group and I never watch ads and don't buy much stuff. My parentsaren't and they watch every ad there is, and buy all the DVDs and a lot more things than I do.
The belief is that people over 50 are too "brand loyal" and are not as likely to be swayed by advertising. I don't agree with it myself, but that's how it works.
Ah, ok. It hasn't been my experience with the people I know or with myself. I have always been incredibly loyal to brands and even the shows I watch and I'm 28.
Total viewers don't mean sh*t. PP is a much bigger hit to advertisers and thus to ABC than the Good Wife ever will be for CBS. For starters, the Good Wife could very well be a one and done series, going the way of previous women 35+ demo skewers- to the grave yard. Private Practice, against some creative and time slot issues, has survived through 3 seasons and will likely make it to 7 or 8.
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Originally posted by Adolfo: The difference with "The Good Wife" and "Private Practice" is that TGW won its timeslot in viewers and demos, PP didn't.
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Originally posted by mushu_jj:
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Originally posted by Adolfo:
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Originally posted by lopez: Where's Private Practice in the winners list?
and wow with The Vampire Diaries, only .1 behind the NBC comedies
Retention out of Greys was less then 70%, that's probably why it didn't make the winners list, that and it lost in viewers for the hour by a lot.
And the Good Wife loses tons of its lead in each week yet Marc declares that a winner with LOTS less demo viewers. Private Practice was the winner of its hour last night. Demos are all that matter. PERIOD. Even CBS can't sell a program based on total viewers, regardless of how much their PR staff would like you to believe that. 25-54s, yes. Total Viewers, no. Also I wouldn't call CSI a winner either. A 4.0 demo is all that show can muster these days? It really is gone then in that sense. It used to be competing and sometimes beating Greys in the demo. Now the Office is tying it (and probably beating it in half hour ratings).
On another note, I would say the Vampire Diaries is a winner last night for the netlet standards. Survivor easily should be a winner with CSI, the Mentalist, the Office, and Bones all being honorable mentions.
Originally posted by scottm: I think fringe is different proposition to dollhouse- and Fringe jumped 29% this week too. If it was at 2.5 in the demo i think Fox may be satisfied with that.Its facing very heavy competition too.
I don't think FOX would be satisfied with 2.5, but I also think they'd accept less--in the short-term. In this timeslot. But they can't accept this long-term.
At 2.5 on Thursdays for FOX is acceptable. Bones has been in that range most of the season and no one is calling for it to be canceled. And before you go with the lower HUT at 8pm, Bones as less competition. NBC at 8pm is very weak & FF is looking like a crash & burn series, trending downward as the season progresses.
9pm Still has 3 Powerhouse series on the other 3 Networks.
I think for an expensive program like Fringe, a 2.5 isn't all that acceptable even against Greys and CSI. Putting it against those shows was the stupid move to begin with. Reality would be counter programming and probably outrate it even demo-wise, not to mention, be cheaper.
They mean a lot to Marc and Marc is the big man on this site so please take it up with him. I'm sure he will enjoy your point of view
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Originally posted by mushu_jj: Total viewers don't mean sh*t. PP is a much bigger hit to advertisers and thus to ABC than the Good Wife ever will be for CBS. For starters, the Good Wife could very well be a one and done series, going the way of previous women 35+ demo skewers- to the grave yard. Private Practice, against some creative and time slot issues, has survived through 3 seasons and will likely make it to 7 or 8.
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Originally posted by Adolfo: The difference with "The Good Wife" and "Private Practice" is that TGW won its timeslot in viewers and demos, PP didn't.
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Originally posted by mushu_jj:
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Originally posted by Adolfo:
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Originally posted by lopez: Where's Private Practice in the winners list?
and wow with The Vampire Diaries, only .1 behind the NBC comedies
Retention out of Greys was less then 70%, that's probably why it didn't make the winners list, that and it lost in viewers for the hour by a lot.
And the Good Wife loses tons of its lead in each week yet Marc declares that a winner with LOTS less demo viewers. Private Practice was the winner of its hour last night. Demos are all that matter. PERIOD. Even CBS can't sell a program based on total viewers, regardless of how much their PR staff would like you to believe that. 25-54s, yes. Total Viewers, no. Also I wouldn't call CSI a winner either. A 4.0 demo is all that show can muster these days? It really is gone then in that sense. It used to be competing and sometimes beating Greys in the demo. Now the Office is tying it (and probably beating it in half hour ratings).
On another note, I would say the Vampire Diaries is a winner last night for the netlet standards. Survivor easily should be a winner with CSI, the Mentalist, the Office, and Bones all being honorable mentions.
Originally posted by cherry: Ah, ok. It hasn't been my experience with the people I know or with myself. I have always been incredibly loyal to brands and even the shows I watch and I'm 28.
Even though my wife and I are in the demo, I really don't like how advertisers discount older TV viewers like my parents. However, the networks are in business to make money and the demo is what makes money.
Since you've discussed 3 shows, here is there estimated ad costs for a 30-second commercial:
The Good Wife: $126,882 The Mentalist: $140,940 Private Practice: $175,450
These are costs based on expectations for each show from before the season, so the scatter ad market can have different values. However, the demo performance for all 3 shows has probably been within expectations...
I have just one question! WhZ the hell Private Practice isnt on the winners list?!!! I mean show is number 2 in 10pm slot I(only behind CSI:MI)!!! It has 10 times biger audience then VD(i know CW standards are low,but....)and VD are in the winners slot!!!
Too bad for 30 Rock, last night was actually its first laugh-out-loud episode this season, I really, really enjoyed it. Perhaps the creative streak of the 3rd season is over, oh well.
And go Vampire Diaries!!!
Posts: 159 | Location: Miami | Registered: 02 October 2007
Yes to me, it is ageism at its best. Thanks for the info though. It's good to know why demos are so important for the networks. I wouldn't go as far to say as the number of viewers mean nothing though.
I'm sure CBS is very happy with the ratings the three CSI got with the cross-over and extremely happy at the great numbers NCIS gets every week.
Private Practice should go on for years, which is a shame because it's an unoriginal and often really badly acted show that doesn't deserve to be a success.
