Prime-Time Ratings:
Thursday 11/12/09
-Total Viewers:
CBS: 15.22 million, ABC: 10.97, Fox: 7.86, NBC: 5.44, CW: 3.54
-Adults 18-49:
ABC: 4.0 rating/10 share, CBS: 3.8/10, Fox: 2.5/ 7, NBC: 2.4/ 6, CW: 1.7/ 4
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-Yesterday’s Winners:
Survivor: Samoa (CBS), The Vampire Diaries (CW), CSI (CBS), Grey’s Anatomy (ABC), The Mentalist (CBS)
-Honorable Mention:
Bones (Fox), The Office (NBC)
-Yesterday’s Losers:
Community (NBC), Parks and Recreation (NBC), Fringe (Fox), The Jay Leno Show (NBC)
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 27 percent at this same point last year to approximately 33 percent at present, the overall results may be negatively impacted.
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-Ratings Breakdown:
It was a typical Thursday of mixed leadership, with CBS the most-watched network (with 5.38 million more viewers than second-place ABC) and ABC No. 1 among adults 18-49 (five percent ahead of CBS). Third in both categories was Fox, followed by NBC and The CW.
CBS’ Survivor Samoa dominated the 8 p.m. hour, with 13.19 million viewers and a 4.0 rating/11 share among adults 18-49. Comparably, this was right on target with the year-ago telecast set in Gabon (Viewers: 12.88 million; A18-49: 4.0/11 on Nov. 13, 2008). Next was Fox’s Bones (Viewers: 9.77 million; A18-49: 2.9/ 8), followed by ABC’s FlashForward (Viewers: 8.33 million; A18-49: 2.6/ 7), which is now only about equal to year-ago occupant Ugly Betty, failing NBC sitcoms Community (Viewers: 5.14 million; A18-49: 2.1/ 6) and Parks and Recreation (Viewers: 4.67 million; A18-49: 2.1/ 6), and solid The Vampire Diaries on The CW (Viewers: 4.31 million; A18-49: 2.0/ 5). The Vampire Diaries finished first in the time period in women 18-34 (3.0/9-tie), women 12-34 (2.8/8) and female teens (1.7/6).
If you missed Survivor last night, you did not see what I personally think was one of the most satisfying moments in the veteran franchise. All I can say is Russell is the new Rupert. Worth positively noting for Bones, meanwhile, was growth over year-ago occupant Kitchen Confidential (Viewers: 4.91 million; A18-49: 2.3/ 6 on Nov. 13, 2008) of 4.86 million viewers and 26 percent in the demo.
At 9 p.m., the conclusion of the three-part CSI franchise crossover with Lawrence Fishburne lifted CBS mainstay CSI to an above-average 16.89 million viewers (#1) and a 4.0/10 among adults 18-49 (#2) at 9 p.m. That was the most-watched show of the evening. Tied for dominance was Grey’s Anatomy on ABC with 14.38 million viewers (#2) and a first-place 5.4/13 in the demo.
Also airing from 9-10 p.m. was The Office (Viewers: #3, 7.76 million; A18-49: #2, 4.0/10) and 30 Rock (Viewers: #3, 5.78 million; A18-49: #3, 2.9/ 7) on ABC, Fox’s deteriorating Fringe (Viewers: #4, 5.95 million; A18-49: #4, 2.2/ 5), and The CW’s Supernatural (Viewers: #5, 2.77 million; A18-49: #5, 1.3/ 3). While Fringe remains one of the most DVR’d shows in primetime, retention of out of the second half of lead-in Bones (Viewers: 10.13 million; A18-49: 3.0/ 8) was only 59 percent in total viewers and 73 percent in the demo.
At 10 p.m., CBS’ The Mentalist and ABC’s Private Practice shared dominance as follows:
Thursday 10 p.m.
The Mentalist (CBS)
Viewers: 15.58 million (#1), A18-49: 3.5/10 (#2)
Private Practice (ABC)
Viewers: 10.20 million (#2), A18-49: 3.9/11 (#1)
Rounding off the hour was NBC’s failing The Jay Leno Show at just 4.63 million viewers and a 1.6/ 4 in the demo. Ouch!
Source: Nielsen Media Research data (R = repeat)