We're seeing similar DH drops for all previous weeks this season so far, and really from each season to the next, so it's not the competition, obviously. And DH will continue to drop. Obviously.
quote:
Originally posted by vlis: DH's competition from NBC was nothing last year compared to this year.
Last year on NBC:
week 5 Sunday 10/26/08 nbc 40 Year Old Virgin 4,560 0.9
week 5 Sunday 10/26/08 nbc Football Night in America 2,600 0.9
This year NBC had a 11.85/4.6......big difference.
quote:
Originally posted by pisher:
quote:
Anyways, I know DH didn't rise a lot, but there was a slight rise, so that's good.
A slight rise from last week. But at the same time last year, DH got a 5.7 in the demo. A drop of slightly over a full percentage point in the course of one year isn't any kind of rise. And let's see--if that rate continued--3.5 next season--2.4 the season after that--and 1.3 for the 'final' 9th season Marc Cherry now reportedly says he feels is essential to finishing off this ever less popular story of ever less popular suburban degenerates.
did you factor in any increased DVR usage year to year?
quote:
Originally posted by pisher: We're seeing similar DH drops for all previous weeks this season so far, and really from each season to the next, so it's not the competition, obviously. And DH will continue to drop. Obviously.
quote:
Originally posted by vlis: DH's competition from NBC was nothing last year compared to this year.
Last year on NBC:
week 5 Sunday 10/26/08 nbc 40 Year Old Virgin 4,560 0.9
week 5 Sunday 10/26/08 nbc Football Night in America 2,600 0.9
This year NBC had a 11.85/4.6......big difference.
quote:
Originally posted by pisher:
quote:
Anyways, I know DH didn't rise a lot, but there was a slight rise, so that's good.
A slight rise from last week. But at the same time last year, DH got a 5.7 in the demo. A drop of slightly over a full percentage point in the course of one year isn't any kind of rise. And let's see--if that rate continued--3.5 next season--2.4 the season after that--and 1.3 for the 'final' 9th season Marc Cherry now reportedly says he feels is essential to finishing off this ever less popular story of ever less popular suburban degenerates.
did you factor in any increased DVR usage year to year?
No, and neither would ABC, since DVR don't pay the bills.
When fewer people watch a show 'live', that means it's become less important to them. If they record it for later viewing, they may not watch at all, or they may fast-forward through to the few scenes that interest them.
For relatively new shows with low audiences, networks may see large Live+7 increases as an indication that there's a potential 'live' audience there waiting to be won over, but when a well-established show with a large audience loses 'live' viewers to DVR, that means it's in decline, and probably nothing's going to bring those people back.
Without overrun, is it clear that the 9-11pm on Sunday is CBS’ weakest slots after Fridays which is a low rated night which they win most of the time. Moving established shows to Sundays will more likely kill them rather than thrive there so unless CBS bids for Sunday Night Football or does some major changes then they are going to languish, it is fortunate that Monday to Friday is solid for CBS.
Very good for White Collar although I'm interested how Monk did with the return of Sharona. I wonder when Psych returns, will it move to 9pm or will it switch places with White Collar and remain at 10pm.
USA has a pretty robust lineup although I think they may open up Tuesdays or Wednesdays for scripted shows but I think there may be cancellations aside from Monk ending, Law & Order: CI and Psych come to mind as they are currently the lowest rated and in the case f CI, expensive.
Originally posted by robert: Will DH ever again go above 15 millions?
With the plane crash episode, maybe.
Plane crash episode. Which episode is that going to be and when will it air?
It will be episode 10, I think. Marc Cherry said it's going to be his major cliffhanger for the first half of the season. It will be the last episode to be aired in 2009, I believe.
Anyways, I know DH didn't rise a lot, but there was a slight rise, so that's good. Plus, it's against football AND baseball and it's still doing good. I hope some of us fans are proved right and the ratings improve in 2010 (football and baseball won't air then, right?)
sounds cool. And yes i also don't think many shows can pull those numbers against such competition
Originally posted by Jonwo: Very good for White Collar although I'm interested how Monk did with the return of Sharona. I wonder when Psych returns, will it move to 9pm or will it switch places with White Collar and remain at 10pm.
USA has a pretty robust lineup although I think they may open up Tuesdays or Wednesdays for scripted shows but I think there may be cancellations aside from Monk ending, Law & Order: CI and Psych come to mind as they are currently the lowest rated and in the case f CI, expensive.
IIRC, White Collar is planned to be the lead-in for Psych once Monk is done. Psych has lower overall viewership than Monk but it does better in demo so I doubt that they'll cancel that. And they will keep the NCIS encore for sure - even up to three or four eps of NCIS always worm their way into the Cable Top 20.
Nola Rising sounds like Medium and I think it would do better on CBS, instead of NBC.
I like the idea of Ordinary People and I think that networks do need minority driven comedies. NBC has to make sure that the concept appeals to a mainstream audience.
NBC has added two projects to its development slate, the drama "Nola Rising" from producer Teri Weinberg and comedy "Ordinary People" from producer Scott Stuber.
Both are set up at Universal Media Studios.
"Nola," from writer Diane Ademu-John ("Medium"), revolves around a down-on-his-luck private investigator and a charismatic ex-con capable of being inhabited by ghosts who become unlikely partners to help solve the problems of New Orleans citizens, living or dead.
Weinberg is executive producing through her Yellow Brick Road banner.
Ademu-John and Alex Hertzberg are co-executive producers.
The project marks Weinberg's second sale this season following another NBC/UMS drama, "Welcome to Hitchcock."
"Ordinary," described as "Mad About You" meets "The Cosby Show," is part of NBC's effort to develop an African-American comedy series. It's a hybrid comedy from "America's Next Top Model" co-developer Kenya Barris.
Inspired by Barris' real-life experiences, "Ordinary" revolves around Kevin and Kelsey Whitmore, a married couple in their late 20s who are fast-tracked professionals with four kids.
After spending most of his time on the road as a Rolling Stone music reporter, Kevin is promoted to columnist and works from home, a change that requires adjustment for everyone in the family.
Barris, repped by WME and Principato Young, is executive producing with Stuber.
I like Oridinary, however I don't see either show going on to become a hit.
USA has a pretty robust lineup although I think they may open up Tuesdays or Wednesdays for scripted shows but I think there may be cancellations aside from Monk ending, Law & Order: CI and Psych come to mind as they are currently the lowest rated and in the case f CI, expensive.
USA is developing shows the way the networks USED to develop them--nothing terribly innovative, but reliably entertaining well-cast vehicles, with strong premises, that sustain themselves well over time. Episodes stand on their own, but there are serialized elements to keep people interested.
USA proves the problem with scripted shows on the broadcast nets is development, pure and simple--the shows just aren't good enough. They need no other reason to fail, and fail they do, time and again.
By providing shows people actually want to watch, that put a fresh spin on time-tested formulas, USA can succeed in virtually any timeslot, against pretty much any competition.
Last nights episode of Brothers & Sisters got me thinking with the Dancing near crossover. . . If they move the show, they should do it in conjuction with a Dancing crossover. Perhaps have Emily (Rebecca) participate in Dancing with the Stars. That could lead into the newly relocated B/S.
Some DVR Gains: Smallville - 0.9 to 1.3 Dollhouse - 1.0 to 1.4 Fringe - 2.2 to 3.0 Castle - 2.2 to 2.9 Numb3rs - 1.6 to 2.1 The Mentalist - 3.3 to 4.3 Vampire Diaries - 1.7 to 2.2 Glee - 3.3 to 4.2 Law and Order: SVU - 2.6 to 3.3 Law and Order - 1.5 to 1.9 Grey's Anatomy and House - 5.4 to 6.8 CSI - 3.5 to 4.4 Ghost Whisperer - 2.2 to 2.7
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USA has a pretty robust lineup although I think they may open up Tuesdays or Wednesdays for scripted shows but I think there may be cancellations aside from Monk ending, Law & Order: CI and Psych come to mind as they are currently the lowest rated and in the case f CI, expensive.
USA is developing shows the way the networks USED to develop them--nothing terribly innovative, but reliably entertaining well-cast vehicles, with strong premises, that sustain themselves well over time. Episodes stand on their own, but there are serialized elements to keep people interested.
USA proves the problem with scripted shows on the broadcast nets is development, pure and simple--the shows just aren't good enough. They need no other reason to fail, and fail they do, time and again.
By providing shows people actually want to watch, that put a fresh spin on time-tested formulas, USA can succeed in virtually any timeslot, against pretty much any competition.
USA is eating the broadcast networks' lunch.
that's one way to look at it ... another is to say when they put psych and monk and Project Runway on NBC as an experiment, they did not get great ratings. These shows might be solid entertainment but they are still largely niche shows and the definition of success is much more limited.
That's exactly what I was going to bring up. USA Network caters to a certain audience and the network has been very good at branding itself a certain way to fit that audience. Their shows fit well into the light hearted "characters welcome" storyline. However, even that network has had failures. The Starter Wife is a recent example. L&O: CI and In Plain Sight showed declines this year. And Psych has dipped below 4 million. So there is variations of successes within the network.
USA Network is not immune to making failed attempts and I don't think it's as easy of just adapting the USA Network model to networks to fix their declines.
quote:
Originally posted by gomer:
that's one way to look at it ... another is to say when they put psych and monk and Project Runway on NBC as an experiment, they did not get great ratings. These shows might be solid entertainment but they are still largely niche shows and the definition of success is much more limited.
USA has a pretty robust lineup although I think they may open up Tuesdays or Wednesdays for scripted shows but I think there may be cancellations aside from Monk ending, Law & Order: CI and Psych come to mind as they are currently the lowest rated and in the case f CI, expensive.
USA is developing shows the way the networks USED to develop them--nothing terribly innovative, but reliably entertaining well-cast vehicles, with strong premises, that sustain themselves well over time. Episodes stand on their own, but there are serialized elements to keep people interested.
USA proves the problem with scripted shows on the broadcast nets is development, pure and simple--the shows just aren't good enough. They need no other reason to fail, and fail they do, time and again.
By providing shows people actually want to watch, that put a fresh spin on time-tested formulas, USA can succeed in virtually any timeslot, against pretty much any competition.
USA is eating the broadcast networks' lunch.
that's one way to look at it ... another is to say when they put psych and monk and Project Runway on NBC as an experiment, they did not get great ratings. These shows might be solid entertainment but they are still largely niche shows and the definition of success is much more limited.
Project Runway is irrelevant to what we're discussing. Psych and Monk aren't their most popular shows. And of course you failed to combine their ratings on USA with their ratings on NBC.
But most of all, you fail to see that NBC and really all four major networks have been producing forgettable scripted programming for so long, they've devalued their brand, NBC most of all.
A related example--Chevrolet recently did a consumer survey, letting people test drive some of their current offerings--some test subjects knew they were driving Chevys, others did not. The people who knew they were driving Chevys were a lot less positive in their evaluations.
That's what happens when a well-known brand disappoints people consistently over a long period of time--even if they do something right, they'll get less credit for it. So even if you took a show people genuinely like from a cable network and put it on one of the major nets, it would suffer from this poor perception, even though its potential audience was greatly increased. USA and some other cable nets are OUTperforming expectations, based on their market penetration--the broadcast nets are vastly UNDERperforming in relation to their near-100% market penetration.
If the major nets developed shows as well as USA is currently doing, they'd start reversing that trend, but it would take time, and who knows how much time they have left.
