Originally posted by robert: A HIT is a show that is watched by many viewers. It's a difference between being a hit and being a shows that brings profit to the network. The Office is a profitable show, that's it
Ooooooh, so you would argue that Cold Case is an even bigger hit than the office? Well, let's see which one of those "hits" sticks around longer.
My goodness, I'm glad i now know what a "hit" NBC has on it's hands with Deal or no Deal! Put that sucker on every night!!!
The Office has the potential for a longer run, but that is because the Standards at NBC are so low. Why else would that have gone forward with a 3rd season of 30 Rock???
Interesting. America's Next Top Model had a 3.0 that week in the 18-34 rating. It dropped to a 2.2 this Wednesday night). That makes ANTM worth nearly as much as CSI.
Note...I just pointed that out so TV-aholic would have a seizure.
The Office is most defiently NOT a hit, and starting its 4th? season next year, it never will be.
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Why all this semantics of what is a "hit"? From a commercial point of view (what this forum point of view generally is), most would agree that what matters is how much ads are selling for, and the revenue from online sales, international sales and DVDs. In this case The Office is certainly a hit.
But all this viewers vs demo debate is pointless.
Posts: 636 | Location: NYC | Registered: 02 November 2007
Originally posted by MetsFan: Not sure if that's a fair comparison. The chart lists viewers, while ANTM's number is the rating. Does each rating point translate to one million viewers?
Thanks for the reminder. I always forget/overlook that tvbythenumbers uses a viewer translation rather than the actual demo numbers. I believe that 1 demo point equals 1.128 million viewers this year. So, ANTM's 3.0 that week would mean 3.384million viewers. I guess that means that ANTM is worth slightly more than CSI.
No, one demo point in adults 18-34 means waaaaay fewer viewers than that, because there are fewer adults 18-34 in the U.S. than adults 18-49 or people ages 2+.
Finding specific numbers is difficult, but according to this, there were about 65 million people ages 18-34 in the lower 48 in the U.S. in fall 2002, so adding in Hawaii and Alaska and assuming some population growth since then, one rating point in that demo would be around 700,000 viewers in that demo, right? Am I calculating that correctly? So, if ANTM had a 3.0 rating in the adult 18-34 demo, then it had about 2.1 million viewers in that demo.
So, based on the numbers that 128boy posted, that would've put ANTM well below CSI and the Office but only slightly below Survivor. It still would've made the top 10... if it had gotten that rating on that particular week.
quote:
TV-aholic said: But, its the viewing public that cals a show a hit or not, not the advertisers.
The Office is still on TV (Thankfully) because of its strong demo numbers. But it is far from being a HIT with the viewing public.
The advertisers are ageist. The advertisers pay for the programs. The advertisers will pay more for younger viewers. That makes the younger-skewing programs MORE profitable. As far as I'm concerned, a program that makes a lot of money is a HIT with the advertisers and therefore a HIT with the networks.
Posts: 94 | Location: Newark/NYC | Registered: 16 November 2006
The Office is a demographic hit, but not an unqualified mainstream hit.
Then again, most of today's mainstream hits wouldn't have qualified as such by the ratings standards of yesteryear--certainly not in terms of how large a percentage of the current population watches them. Everything is a niche hit--some niches are bigger, some are smaller, but there isn't ANYTHING that everybody has watched.
For the record, I've never watched more than a few scattered moments of AI, and I don't feel one bit the poorer for it.
I'm glad I got into The Office, but I can live just fine without that as well.
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