Prime-Time Ratings:
Monday 4/14/08

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
ABC: 12.51 million, CBS: 10.16, NBC: 9.62, Fox: 7.66, CW: 2.00

-Adults 18-49:
CBS: 3.6 rating/ 9 share, ABC: 3.4/ 9, NBC: 2.9/ 8, Fox: 2.5/ 6, CW: 1.0/ 2

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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.

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Yesterday’s Winners:
Dancing With the Stars (ABC), Two and a Half Men (CBS), CSI R (CBS)

-Honorable Mention:
Deal or No Deal (NBC), Bones (Fox), Rules of Engagement (CBS)

-Disappointing:
Samantha Who? (ABC)

-Yesterday’s Losers (Excluding Repeats):
New Amsterdam (Fox), The Bachelor: London Calling (ABC)

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-Ratings Breakdown:
ABC and CBS split leadership on this second Monday in April, with ABC the most-watched network and CBS No. 1 among adults 18-49. Dancing With the Stars remains a force to reckon with on ABC, with 17.02 million viewers and a 3.9 rating/11 share from 8-9:30 p.m. Take a look at the half-hour breakdown:

Dancing With the Stars (ABC)
8:00 p.m. Viewers: 15.56 million (#1), A18-49: 3.6/10 (#1)
8:30 p.m. Viewers: 17.49 million (#1), A18-49: 4.0/11 (#1)
9:00 p.m. Viewers: 18.02 million (#1), A18-49: 4.4/11 (#2)

My pick to bid adieu tonight: Priscilla Presley, who started out strong but has deteriorated in recent weeks. Dancing With the Stars led into sitcom Samantha Who?, which dipped to third at 9:30 p.m. with 9.98 million viewers and a 3.0/ 7 among adults 18-49. Retention for Samantha Who? out of the last half-hour of Dancing With the Stars was disappointing at 55 percent in total viewers and 68 percent among adults 18-49. Has the whole amnesia thing worn thin?

The Bachelor: London Calling capped off the evening for ABC with a last-place 6.99 million viewers and a 2.6/ 6 among adults 18-49 at 10 p.m. A better sub-title might be The Bachelor: Cancellation Calling.

A night of all original sitcoms on CBS performed as follows from 8-10 p.m.

CBS/Monday

8:00 p.m. The Big Bang Theory
Viewers: 7.69 million (#3), A18-49: 2.9/ 8 (#2)

8:30 p.m. How I Met Your Mother
Viewers: 7.99 million (#4), A18-49: 3.4/ 9 (#2)

9:00 p.m. Two and a Half Men
Viewers: 13.83 million (#2), A18-49: 5.3/13 (#1)

9:30 p.m. Rules of Engagement (return)
Viewers: 10.32 million (#2), A18-49: 4.0/10 (#1)

The prognosis: Typically winning Two and a Half Men, a very respectable Rules of Engagement, a performance by How I Met Your Mother worthy of renewal, and disappointing The Big Bang Theory. A repeat of CSI: Miami capped off the evening for CBS with 10.55 million viewers (#1) and a second-place 3.0/ 8 among adults 18-49 from 10-11 p.m.

NBC finished third with its line-up of a two-hour edition of Deal or No Deal (Viewers: 9.65 million; A18-49: 2.8/ 7 among adults 18-49 from 8-10 p.m.), which peaked in the 9:30 p.m. half-hour at 12.51 million viewers (#1) and a 3.7/ 9 among adults 18-49 (#2), and Medium (Viewers: #2, 9.58 million; A18-49: #1, 3.1/ 9 at 10 p.m.).

Fox’s underrated Bones moved into the 8 p.m. hour with a solid 8.54 million viewers (#2) and a third-place 2.8/ 8 among adults 18-49. Comparably, that built from year-ago occupant Drive (Viewers: 5.66 million; A18-49: 2.3/ 6 on April 15, 2007) by a considerable 2.88 million viewers and 22 percent in the demo. But the season (or series) finale of drama New Amsterdam dipped to fourth, with 6.77 million viewers and a 2.1/ 5 among adults 18-49 from 9-10 p.m.

Over at low-rated the CW, a repeat of Gossip Girl (Viewers: #5, 1.29 million; A18-49: #5, 0.6/ 2) led into an original installment of relocated One Tree Hill at 2.72 million viewers and a 1.3/ 3 among adults 18-49 at 9 p.m. While less than 3 million viewers for One Tree Hill is nothing to boast about, it did manage to build from Gossip Girl by 1.43 million viewers and 117 percent in the demo.

Source: Nielsen Media Research data

Well we can see OTH viewers moved with the show. They may be into better numbers next week coming out of an all new Gossip Girl. But is OTH's performance the best on a Monday over the past two years? Did the CW actually do something that might make Monday feasible again after losing it to the comedies and before that Runaway?

I like Bones on Monday, works for me, although next year it will be in the way of Chuck.

I would have given Medium an honorable mention since it took the demo while maintaining about 10 million viewers which it has this whole year.

And Rules of Engagement seems to be a better fit out of Two and a Half Men, though the stunt bump for HIMYM is gone already.

First off, let me just say how pathetic/amazing it is that DOND can still bring in results like that for NBC.

Personally, I feel the show is brainless and tasteless. The ads i saw running for the Spring Break Deal! episode was mindless garbage.

:-) Sorry, to the 9+ mil that tuned in! I hate your show!

But on that note, look at it's performance. Not too shabby at all.

Looks like Deal and Bones were too much to handle for CBS first hour of comedy. I'm guessing Moonves was thrilled that NBC let "My Dad..." continue it's entire run.

As for everyone calling for an end to The Bachelor: you might as well call an end for SW? as well. Benefiting directly from a DWTS lead-in, it only scored .4 higher in the demo? That's pretty bad.

I am quite sure that if Bachelor had a post-Dancing spot, it could average at LEAST 10 mil viewers (in at LEAST it's first half-hour) and a 3.0 in the demo.

Don't take this to mean that I think ABC should cancel either. They need both, for now.

It really is spring again. The numbers are just as low as last spring. Not even 8 million for BBT and HIMYM. Ouch
Well OTH hopefully will do better next week, but somehow i doubt it. GG might not reach 2 million next week IMO, that would really be a disaster

quote:

Originally posted by Marc Berman:
8:00 p.m. The Big Bang Theory
Viewers: 7.69 million (#3), A18-49: 2.9/ 8 (#2)

Worse performance than any rating of HIMYM this season.

quote:

8:30 p.m. How I Met Your Mother
Viewers: 7.99 million (#4), A18-49: 3.4/ 9 (#2)

Almost as bad as BBT's worst performance in the timeslot. These two aren't giving CBS the confidence they should that a second night of sitcoms will be strong.

quote:

9:00 p.m. Two and a Half Men
Viewers: 13.83 million (#2), A18-49: 5.3/13 (#1)

Oddly enough, 2&1/2Men is performing above average, especially in the demo.

quote:

New Amsterdam dipped to fourth, with 6.77 million viewers and a 2.1/ 5 among adults 18-49 from 9-10 p.m.

a bit of a drop from last week, not a good way to go out.

quote:

One Tree Hill at 2.72 million viewers and a 1.3/ 3 among adults 18-49 at 9 p.m.

Could be worse. Looked like it would be from the overnights. As it stands, this number is about on par with the season, so the move looks to be an ok one for OTH.

Bones did real damage to BBT and HIMYM. More Spears for HIMYM and time slot change.

Neither BBT or HIMYM did well. If CBS develops some good comedies this fall, you could see both of them cancelled by mid-season next year. Rules of Engagement came back well and I expect it to be returning next year.

I'll make a prediction and say New Amsterdam comes back. New Amsterdam took a dip in the numbers but looking at the numbers, FOX would kill to get those viewership and demos solidly on Fridays. I still think it will be back on Fridays with another show pairing with it. How long it lasts beyond that will depend if New Amsterdam can stay in the 6/7 million range low 2 demos. I bet it does.

Talking about Fridays, The Bachelor may find its second life on that network being programmed on that day. Older, female skewing shows tend to do better and that is the Bachelor's main demo. It wouldn't surprise me to see The Bachelor move there next year and do well.

Why is CW programming repeats? With everything coming back new, you are losing out on chances to gain the audience looking for new shows.

Wow, did the return of "Bones" cut hard into CBS or something?

Ughh...DOND was such a mess last night. I'm in college, and even I found the show to be lame (the normal shows are a little more entertaining IMO) -- and watching Howie's pale legs/arms was NOT appealing at all (although at least the models were wearing bikini's, so that kinda made up for the sickly looking Howie).

OH - and SPRING BREAK was over about a month ago! LMAO!

quote:

Originally posted by Texas Bound:
But is OTH's performance the best on a Monday over the past two years?

No. The comedies performed at that same ratings level when they first moved to back to Mondays from the initial CW Sunday slot.

EVEN, with these numbers if HIMYM gets cancelled, CBS will have made a huge mistake. Period.

HIMYM isn't getting cancelled. It is still performing half a point better in the demo than BBT and can still outperform TNAoOC when that show airs in the 8pm hour. I have no doubt but that it would outperform RoE if that show was ever taken away from its plum spot as well.

quote:

Originally posted by CanadianTVFan:
watching Howie's pale legs/arms was NOT appealing at all

Just looking at the CBS or NBC ratings, it is clear that Howie Mandel is better than my dad or your dad.

While still strong in overall audience, it looks like a significant share of the Dancing with the Stars key demo was drained away. I can't remember demo numbers that low for a performance episode in awhile.

Good sign of strength for BONES.

This has gradually built into a stable force able to get ratings in numerous time periods.