Prime-Time Ratings:
Tuesday 4/15/08
The following results are based on the fast affiliate ratings (Live Plus Same Day data)
-Total Viewers:
Fox: 17.02 million, NBC: 11.91, ABC: 9.36, CBS: 8.82, CW: 1.54
-Adults 18-49:
Fox: 6.7 rating/17 share, NBC: 4.5/12, ABC and CBS: 2.3/ 6 each, CW: 0.6/ 2
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.
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-Yesterday’s Winners:
American Idol (Fox), NCIS (CBS), The Biggest Loser (NBC), Dancing With the Stars (ABC), Law & Order: SVU (NBC)
-Yesterday’s Losers (Excluding Repeats):
According to Jim (ABC), Beauty and the Geek (CW), Big Brother 9 (CBS), 48 Hours Mystery (CBS)
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-Ratings Breakdown:
Chalk up another Tuesday victory for the team called Fox, with its combination of American Idol (Viewers: #1, 22.97 million; A18-49: 8.6 rating/23 share) and Hell’s Kitchen (Viewers: #3, 11.08 million; A18-49: #2, 4.9/12).
The big news at NBC was the two-hour season-finale of The Biggest Loser, which scored a season-high 11.24 million viewers and a 4.4/11 among adults 18-49 from 8-10 p.m., building by half-hour as follows:
The Biggest Loser (NBC)
8:00 p.m. - Viewers: 9.14 million (#3), A18-49: 3.4/10 (#2)
8:30 p.m. - Viewers: 9.78 million (#3), A18-49: 3.8/10 (#2)
9:00 p.m. - Viewers: 12.69 million (#3), A18-49: 5.0/12 (#2)
9:30 p.m. – Viewers: 13.34 million (#2), A18-49: 5.2/13 (#1)
That led into an original episode of Law & Order: SVU, which won the 10 p.m. hour with a healthy 13.27 million viewers and a 4.7/12 among adults 18-49.
The highlight on ABC, of course, was the live Dancing With the Stars Results Show, which averaged 15.00 million viewers (#1) and a 3.4/ 8 among adults 18-49 (#3) from 9-10 p.m. Comparably, that built from a repeat of According to Jim (Viewers: #4, 3.71 million; A18-49: #4, 1.3/ 3 at 8:30 p.m.) by a whopping 11.29 million viewers and 162 percent among adults 18-49. It was sad to see Priscilla Presley go, wasn’t it?
Earlier in the evening on ABC was an original episode of According to Jim, which finished fourth with a mere 3.86 million viewers and a 1.3/ 4 among adults 18-49 at 8 p.m. Please, ABC…put According to Jim out of its misery! Capping off the evening for ABC was Boston Legal at a second-place 9.29 million viewers and a 2.2/ 6 in the demo at 10 p.m.
CBS opened the night strong, with old faithful NCIS at a comfortable 14.89 million viewers (#2) and a 3.1/ 8 among adults 18-49 (#3) from 8-9 p.m. But it was downhill from 9-11 p.m. with its combination of Big Brother 9 (Viewers: #4, 6.47 million; A18-49: #4, 2.4/ 6) and 48 Hours Mystery (Viewers: #3, 5.09 million; A18-49: #3, 1.5/ 4). Week-ago occupant Secret Talents of the Stars averaged a similar 4.58 million viewers and a 1.5/ 4 in the demo.
Low-rated the CW was, meanwhile, out of the competitive Tuesday loop with Beauty and the Geek (Viewers: 1.51 million; A18-49: 0.7/ 2) and a repeat of Reaper (Viewers: 1.57 million; A18-49: 0.6/ 2) each at distant last-place finishes.
Source: Nielsen Media Research data