Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.
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-Yesterday’s Winners: 60 Minutes (CBS), AFC/NFC Pro Bowl (Fox), The 50th Annual Grammy Awards (CBS), Extreme Makeover: Home Edition (ABC)
-Ratings Breakdown: Grammy led CBS dominated Sunday, beating No. 2 ABC by a considerable 4.49 million viewers and 35 percent among adults 18-49. But the 50th Annual Grammy Awards telecast dipped slightly to 18.23 million viewers and a 6.9 rating/16 share among adults 18-49 from 8-11 p.m. Comparably, the year-ago telecast averaged 20.06 million viewers and an 8.3/20 in the demo on Feb. 11, 2007. Take a look at the half-hour breakdown:
CBS anchor 60 Minutes was first from 7-8 p.m. in total viewers (12.96 million) and third among adults 18-49 (2.5/ 7).
ABC’s veteran America’s Funniest Home Videos kicked-off the evening second in the 7 p.m. hour in both total viewers (9.57 million) and adults 18-49 (3.0/ 8). That led into a two-hour installment of Extreme Makeover: Home Edition at a very healthy 15.76 million viewers and a 5.5/12 among adults 18-49 from 8-10 p.m., followed by an original installment of drama Brothers & Sisters at a below-average (and last-place) 8.63 million viewers and a 3.1/ 8 among adults 18-49 at 10 p.m. Why ABC needed to waste one of the few original available episodes of Brothers & Sisters opposite The Grammy Awards is a real mystery.
The final hour of The AFC/NFC Pro Bowl on Fox averaged 8.86 million viewers (#3) and a first-place 3.3/ 9 among adults 18-49 from 7-8 p.m. That led into a repeat of ageless The Simspons (Viewers: #3, 6.86 million; A18-49: #2, 3.0/ 7), followed by King of the Hill (Viewers: #3, 6.12 million; A18-49: #3, 2.8/ 6) and two repeat episodes of Family Guy (Viewers: #3, avg. 6.89 million; A18-49: #3, 3.3/ 8) from 8:30-10 p.m.
NBC’s line-up consisted of two repeat episodes of American Gladiators (Viewers: #4, avg. 3.64 million; A18-49: #4, avg. 1.4/ 4 from 7-9 p.m.) and two-hour special 100 Most Outrageous Moments of All Time (Viewers: avg. 8.16 million; A18-49: avg. 2.8/ 7 from 9-11 p.m.). Last in every half hour, of course, was the CW as a result of hiatus bound CW Now (Viewers: 694,000; A18-49: 0.3/ 1) and repeats of Everybody Hates Chris (two episodes: Viewers: avg. 1.05 million; A18-49: avg. 0.4/ 1), Aliens in America (Viewers: 1.16 million; A18-49: 0.4/ 1), Girlfriends (Viewers: 847,000, A18-49: 0.3/ 1) and The Game (Viewers: 896,000, A18-49: 0.4/ 1).
Another bonehead move by ABC. They've done the same with Boston Legal and its originals. I don't understand it at all. They are paying the price big time.
Posts: 344 | Location: Indiana | Registered: 10 January 2007
Why didn't they just air those 2 eps of B&S in January when they had momentum? Hopefully next week it perks back up and how about an encore either Wed. at 10 or Friday night to help audiences catch up if they missed it. Its not like it would do any worse than a repeat of Housewives. Solid Fox cartoons for repeats. American Gladiators repeated quite poorly but the Most Outrageous Moments special proves that show should be returning as summer filler for them this year. CW's comedies struggled but getting rid of CW Now in the coming weeks could help improve things. Positive results for Aliens in America though for a repeat of an episode probably aired 4 times by now. Grammys and Home Edition were last night's "winners" along with possibly AFV.
Originally posted by robert: Don't blame ABC beacause B&S id doing poorly without DH as a lead in. B&S would be dead in another time slot
No it wouldn't. The show's audience was probably confused like viewers of all ABC shows this year.
Really? Move B&S at 10pm on Mondays and it will pull OR type of numbers.
No. Unlike October Road or What About Brian, this show at least has a stable audience of 8 million as portrayed last night. It would be an instant improvement for ABC Mondays at 10pm.
Originally posted by robert: Don't blame ABC beacause B&S id doing poorly without DH as a lead in. B&S would be dead in another time slot
No it wouldn't. The show's audience was probably confused like viewers of all ABC shows this year.
Confused? How is that everyone is not confused when they air new episodes of DWTS, DH, GA, and Lost? B&S aired in its regular timeslot last night. Why would the audience be confused? The problem with B&S is that it is not a self starter. Without DH as a lead in it has no chance. It already loses a huge amount of the DH audience when they both are new episodes.
Pretty surprised at the Grammy impact on B&S. Last year, it seemed that DH and B&S didn't take a huge hit from the show, but B&S is about 25% down from its last original 4 weeks ago, when it got 10.9 mil and 4.2. And it didn't have DH when it got those numbers. I guess a lot of the B&S audience doesn't think B&S is must-see enough to skip the Grammys for.
Good news for ABC Sundays, though, is that it looks like they'll have an intact Oscars and a May sweep filled with originals.
