Prime Time Ratings:
Thursday 9/07/07
The following results are based on the fast affiliate ratings (Live Plus Same Day data)
-Total Viewers:
NBC: 15.56 million, CBS: 8.99, Fox: 8.15, ABC: 3.92, CW: 1.70
-Adults 18-49:
NBC: 6.4 rating/19 share, CBS and Fox: 2.7/ 8 each, ABC: 1.3/ 4, CW: 0.7/ 2
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-Note: The listing of the winners and losers will return in September.
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-Ratings Breakdown:
NBC roared out of the winning Thursday gate courtesy of the NFL Kick-Off game. But the match-up between Indianapolis and New Orleans (Viewers: 15.56 million; A18-49: 6.4 rating/19 share in prime-time) was actually down by 3.64 million viewers and 18 percent among adults 18-49 from the year-ago Miami/Pittsburgh competition (Viewers: 19.20 million; A18-49: 7.8/23, based on the final nationals on Sept. 7, 2006).
Over at CBS, there was big doings at the Big Brother house (SPOILER ALERT: if you did not see it yet stop reading) with the double eviction of reality love-birds Jessica and America’s Choice, Eric. That leaves the dastardly Donatos: Dick and Daniele, Jameka and Zack as the final four. At this point I have to say, go Zack! Big Brother averaged 8.03 million viewers (#3) and a 3.0/10 among adults 18-49 (#2) at 8 p.m., followed by repeats of CSI (Viewers: #2, 9.36 million; A18-49: #3, 2.6/ 7) and Without a Trace (Viewers: #2, 9.60 million; A18-49: #2, 2.4/ 6) from 9-11 p.m. Without a Trace, no doubt, is a stronger option than former occupant Shark (which now airs on Sunday) in the Thursday 10 p.m. hour.
The second-season premieres of Fox’s non-scripted Are You Smarter Than a 5th Grader? (Viewers: #2, 8.20 million; A18-49: #3, 2.5/ 8) and Don’t Forget the Lyrics (Viewers: #3, 8.09 million; A18-49: #2, 2.9/ 8) were noticeable improvements from former occupants ‘Til Death, Happy Hour and reality/competition Celebrity Duet.
ABC finished in the distant No. 4 spot courtesy of repeats of Ugly Betty (Viewers: #4, 4.30 million; A18-49: #4, 1.3/ 4), Grey’s Anatomy (Viewers: #4, 4.07 million; A18-49: #4, 1.4/ 4) and Men in Trees (Viewers: #3, #3, 3.39 million; A18-49: #3, 1.1/ 3). And repeats of the CW’s Smallville (Viewers: #5, 1.87 million; A18-49: #5, 0.8/ 3) and Supernatural (Viewers: #5, 1.54 million; A18-49: #5, 0.6/ 2) were at typical non-original levels. And there you have it…that’s Thursday.