I completely agree with you regarding Celebrity Apprentice. I'm not a big reality tv fan, but this was fascinating television, reality or not. What an odd cast of characters. Trump's going to have a difficult time one-upping this season come next spring.
After 18 Days of the 2009 May Sweep, FOX Leads in A18-49s With ABC & CBS Tied for Second Place; CBS Still Leads in Households & Most Viewed
After 18 nights of the 2009 May Sweep, FOX remains firmly entrenched in first place in the young adult demo, maintaining a lead in A18-49s with a 2.89 average, while CBS and ABC are tied for second place with 2.53. NBC is in fourth in A18-49s with a 1.99 average, while the mini-nets trail behind starting with Univision at 1.41 (15 nights), The CW at 0.80, and MyNetworkTV at 0.50 (15 nights).
In households, CBS leads in most viewed with a 6.6HH average with ABC second, FOX third, NBC fourth and then the mininets. In average viewership, CBS can claim to be the most-viewed with a 10,429,000 P2+ viewer average. ABC is second, FOX third, NBC fourth, Univision fifth, The CW sixth and MyNetworkTV in seventh.
All the networks are showing significant dips in the key A18-49 demo, households and P2+ viewers, except for:
MyNetworkTV, who are up +9% in demo, +18% in HH and up +22% in P2+;
NBC, who are up +6% in demo, even in HH and up +1% in viewers; and
CBS, who are up +2% in households and +4% in viewers.
Overall for the seven networks, after twelve nights the A18-49 demo is down -8% from last year, households are down -5% and P2+ viewers are down -4% year-over-year.
nights nights
demo demo demo demo % won won
Rank web 2009 2008 chg 2009 2008
1 FOX 2.89 3.18 -9% 7.5 8.5
2 ABC 2.53 2.95 -14% 7.5 6
2 CBS 2.53 2.65 -5% 3 3.5
4 NBC 1.99 1.88 6%
5 UNI 1.41 1.56 -10%
6 CW 0.80 1.02 -22%
7 MNT 0.50 0.46 9%
total 12.63 13.70 -8% 18 18
nights nights
HH HH HH HH HH won won
rank web 2009 2008 chg 2009 2008
1 CBS 6.6 6.5 2% 10 7
2 ABC 5.3 6.0 -11% 2.5 5
3 FOX 4.8 5.2 -8% 5.5 6
4 NBC 4.0 4.0 0%
5 UNI 1.8 1.9 -1%
6 CW 1.3 1.6 -23%
7 MNT 0.9 0.8 18%
total 24.7 26.0 -5% 18 18
nights nights
viewers viewers viewers viewers viewers won won
rank web 2009 2008 chg 2009 2008
1 CBS 10.429 10.070 4% 11 7
2 ABC 8.219 9.160 -10% 2 4
3 FOX 7.957 8.553 -7% 5 7
4 NBC 6.130 6.050 1%
5 UNI 3.485 3.653 -5%
6 CW 1.904 2.519 -24%
7 MNT 1.507 1.231 22%
total 39.632 41.235 -4% 18 18
The data for this and last year are all final Nielsen numbers, except for all networks for the last three nights, plus Saturday and Sunday on the last weekend, and for all the Univision numbers this year which are all preliminary data. All Sweep calculations incorporate Nielsen final numbers for primetime programming, Monday to Saturday 8-11 pm, and Sunday 7-11 pm. For daytime over-runs into primetime and primetime run-pasts into latenight (e.g. sports coverage, award shows), only the primetime portion of the program numbers have been factored in. For networks that split programs into multiple segments of sustaining and non-sustaining coverage, the rating for the sustaining portion applies to the entire program broadcast. Sustaining network coverage of news broadcasts (i.e. President Obama speeches / news conferences) have excluded from network averages.
Looking at dumont's sweeps numbers, I don' think its completely out of the question to say ABC will beat CBS for second. If ABC gets it back to a tie on Sundays, Dancing could push them far enough ahead that Criminal Minds wouldn't be able to get CBS back ahead on that final Wednesday. It will be tight though!
Originally posted by mushu_jj: Looking at dumont's sweeps numbers, I don' think its completely out of the question to say ABC will beat CBS for second. If ABC gets it back to a tie on Sundays, Dancing could push them far enough ahead that Criminal Minds wouldn't be able to get CBS back ahead on that final Wednesday. It will be tight though!
Don't forget that CBS will have 3 hours of Survivor on Sunday rather than their regular 'weak'ly lineup.
Originally posted by ConanSimpson: That's all-time lows for The Simpsons and SDSU, maybe even AD and KOTH. The Simpsons lost 1.5 million compared to last Sunday, does anyone have an idea why?
Originally posted by Walter: I have never watch The Unit before but I think they should keep that show on sundays at 10. I mean it does preety good there.
It is the worst performing veteran Drama (Sun - Thurs) on the Network, by far.
Those numbers may be pretty good for NBC, but not for CBS.
I'm not upset at Tammy/Victor winning (they were the most calm and consistent, and being able to speak Chinese when a large part of the final third of the race was in China was a major plus)- but I was rooting for Jamie/Cara so we could break this "no all-female team has won the US TAR" streak (there have been winning all-female teams in some of the localized spinoffs).
Originally posted by Walter: I have never watch The Unit before but I think they should keep that show on sundays at 10. I mean it does preety good there.
It is the worst performing veteran Drama (Sun - Thurs) on the Network, by far.
Those numbers may be pretty good for NBC, but not for CBS.
And it wouldn't do that well on other networks either. Part of the Units viewer strength is being on a network like CBS in general. Not sure it would pull all those older viewers on ABC or Fox or even NBC.
Celebrity Apprentice was amazing! Did anyone else notice how Annie Duke thought she won for a second and started cheering before Trump told her she was fired! As for the ratings it was a mistake to make it three hours as it was partly boring. If it would have aired for 2 hours it would have cracked a 3.5.
Could Nicolette Sheridan fans be causing the low numbers or the lack of real storyline left. I think if they were gonna get rid of sheridan they should have made it more of a mystery for the whole season a whodunit -- just like the first year. There is no driving force to make it must see tv because nothing is really going on right now.
On Brothers-- anyone else annoyed with the Ryan character? and the way they are now setting up Rececca as a nut job??? why they are getting rid or putting Getty on recurring basis is beyond me.
