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 Daily Games for Wednesday, May 7th is completed. All-time Daily Game Gold Medal Winners10 - spotupj 9 - xwiseguyx 8 - Douglas, Obveeus 7 - MCMLXXIX, robert, yankeesrj12 6 - 5 - tvfan300, vlis 4 - exmalibu, Marc Berman, Texas Bound 3 - fangs1972, joe7148, patrick555, TV-aholic, tvratingsjunkie, WBBWE 2 - CaseyM, CB Fan, dl16, Gran Friend, lopez 1 - dumont, himymfan22, Jason1977, Mork, mushu_jj, NYHunter, the128boy, TheGoodBoy, tvchtw, VitorFernando, Zedman2  Today's Daily Game features TV's All-Time Funniest on ABC. How well will it do in the 18-49 demo and how many total viewers will it get? Come join the fun!For complete Medal count and winners, visit the PIFC Daily Game Medal Site. There, you will view all-time winners, current medal standings and Daily Game milestones.
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| Posts: 16524 | Location: Indiana | Registered: 20 September 2006 | |
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FOX #1 With Young Adults, CBS Attracts Most Households & Viewers After Two Weeks of 2008 May Sweep After two weeks of the 2008 May Sweep, FOX holds a 0.59 A18-49 demo lead over second place ABC with CBS in third and NBC trailing in fourth. For ABC to pass FOX in A18-49, it needs to post averages of 4.0+ in the remaining two weeks of the May Sweep assuming that FOX holds at around the 3.5 level. While unlikely to happen, ABC still does have those two-hour Lost and Grey’s Anatomy season finales sitting outside the Sweep that could conceivably be re-skedded to appear in the final three days of the Sweep. Meanwhile, CBS continues to be the most popular network in households and viewership with ABC in second, FOX following in third and NBC lagging far behind in fourth. In year-over-year comparisons, all the networks are down year-over-year in A18-49 demo, HUT and viewership: the six nets are down 14% in A18-49, down 10% in households and down 10% in viewership. The worst performer on a year-over-year basis is The CW: down 18% in A18-49, down 1.9% in households and down 18% in viewership. The best performer on a year-over-year measure is MyNetworkTV: up 46% in A18-49, up 38% in households and up 45% in viewers. Whereas a year ago, MNT was at about one-third of CW levels, this May it is trending in the one-half range.
+/- nights nights
demo demo demo % won won
rank web 2008 2007 chg 2008 2007
1 FOX 3.52 3.99 -12% 8 5
2 ABC 2.93 3.55 -17% 4 7
3 CBS 2.59 3.07 -16% 3 2
4 NBC 1.97 2.40 -18%
5 CW 1.03 1.26 -18%
6 MNT 0.48 0.33 46%
total 12.52 14.60 -14% 15 14
+/- nights nights
HH HH HH % won won
rank web 2008 2007 chg 2008 2007
1 CBS 6.5 7.2 -11% 5 6
2 ABC 6.1 6.7 -9% 4 4
3 FOX 5.7 6.3 -9% 5 4
4 NBC 4.2 4.7 -11%
5 CW 1.6 2.0 -19%
6 MNT 0.8 0.6 38%
total 25.0 27.6 -10% 14 14
+/- nights nights
viewer viewers viewers % won won
rank web 2008 2007 chg 2008 2007
1 CBS 9.966 11.209 -11% 4 6
2 FOX 9.419 10.334 -9% 6 4
3 ABC 9.284 10.302 -10% 4 4
4 NBC 6.392 7.189 -11%
5 CW 2.545 3.095 -18%
6 MNT 1.226 0.846 45%
total 38.832 42.975 -10% 14 14
This years and last years numbers are based upon final Nielsen numbers.
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quote: Originally posted by robert: quote: Originally posted by TV-aholic: quote: Originally posted by robert:
tvbythenumbers reports that in the 8pm hour last night UNIVISION was Number 1 among all networks in the 18-34 demos. Once again i don't understand why Univision is so left out across the mainstream media, including here on this forum.
There was an article last year (I forget the source now. Could be broadcastingcable.com) That featured the unknown from advertisers about the Univision ratings. I think the added element of the viewers being 1st language spanish and, mostly, of hispanic culture, throws a curveball in to a generalized demographic. I believe they see it, as best they can, as a seperate demo, so to speak. Is a 25 year old, born and raised in the Americna culture, the same consumer as a 25 year old hispanic immagant? That is the question they are stuggling with.
I don't care beacause this is not a forum for advirtisers, or it is? A 25 years old hispanic is just as "human" as a 25 year old african american or a 25 years old white american. And the fact that at 8pm most of the 18-34 years old individuals were watching UNIVISION is remarkable
I understand where you are coming from, but the ratings are there for the advertisers, either directly or indirectly. If we don't look are different demographics, then why even have a seperate 18-34 demographic rating? A 62 year old is just as "human" as a 25 year old? It should't matter what their age is.
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| Posts: 16524 | Location: Indiana | Registered: 20 September 2006 | |
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I wonder if this is the first step in the demolition of the CW. It has been a total failure. quote: Originally posted by TV-aholic: WOW, An actual smart idea from the CW. Who would have thunk it?  quote:
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quote: I wonder if this is the first step in the demolition of the CW. It has been a total failure.
The very first step was CALLING it the CW. The second was putting Dawn Ostroff in charge. The third was giving Veronica Mars a third season. The fourth was thinking Gilmore Girls was a viable show with some nobody filling in for Amy Sherman Palladino. That and a million other mistakes, along with the fact that there just isn't room for a fifth network anymore, laid the groundwork for CW's demolition. The job may take years to complete, but it was assured of completion before CW even went on the air. |
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What you say below just illustrates how pathetic CW has been from the start, but there's a HUGE difference between selling off Friday and Sunday, and you know it. There's also a difference between arranging to have a very popular media brandname promoting your new network, and just agreeing to hand over primo airtime to somebody for cash, without any guarantee that what they use that airtime for won't even further tarnish your network's image. But you probably didn't think it out that far. quote: As per usual, the posters here demonstrate an amazing lack of thinking ability when it comes to CW. This arrangement to sell off Sunday is almost exactly what they were doing with Friday/Smackdown. How many times has it been explained to all of you that Smackdown wasn't generating any significant revenue because CW licensed Smackdown for a very low rate and Smackdown was in charge of all of the advertising sales for the night (with Smackdown keeping the ad revenue they brought in)? The reason that Smackdown is gone from CW is that Smackdown wanted to end that ad sales arrangement, get a bigger license fee from CW, and leave CW with all the cost/difficulty of selling ad time for the 2-hour wrestling show. CW didn't want to pay the higher licensing fee. CW didn't want to have to take on all the overhead/work of selling 2 additional hours of ad time per week. CW recognized that if they were going to take on that extra cost/work, they needed to find programming that would actually be useful to their network. So, non-significant-revenue generating Smackdown was cut loose.
This new plan for Sunday programming sounds like the CW is going to go out and find some new group to do the same thing that Smackdown did with Fridays. The new group will take on the marketing/ad sales so CW doesn't have to take on that overhead. The hope, of course, is that the new group will program something more useful to the network audience than what Smackdown delivered. I don't think it is a 'given' that the timeslot will be filled with infomercials. It is just as likely that it will be filled by some cable outlet buying up the time and airing some of their syndicated programming or some movie studio buying up the time to air some of their catalog.
All in all, this is a better idea than CW slapping out a 'movie night' with the Warner Bros. leftovers (the good Warner stuff is already going to TNT/TBS) and a much better idea than turning the night over to the local affiliates.
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quote: Originally posted by TV-aholic: WOW, An actual smart idea from the CW. Who would have thunk it? quote:
 A smart move? Who knew?!
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quote: Originally posted by ChrTh:
Giving Sunday to somebody else is probably a good move for the CW. It creates a fixed stream of income, and lets them concentrate on the other nights (let's face it, all their nights need help).
I just hope that it doesn't mean that there's no room for Reaper next season.
There will still be room. There will only be two comedies so at least Reaper would have room for Fridays.
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quote: A smart move? Who knew?!
Now they just need to sell off Monday, Tuesday, Wednesday, and Thursday, and the brilliant business coup is complete! They can keep Friday. I mean, who'd buy it? |
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quote: Originally posted by TV-aholic:
There was an article last year (I forget the source now. Could be broadcastingcable.com) That featured the unknown from advertisers about the Univision ratings. I think the added element of the viewers being 1st language spanish and, mostly, of hispanic culture, throws a curveball in to a generalized demographic.
Good point, especially given that most of the advertisers will have to do an entirely new set of commercials for airing on Univision. Simply dubbing in sSpanish language voiceover isn't going to cut it in many cases. |
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quote: Originally posted by TV-aholic:
If we don't look are different demographics, then why even have a seperate 18-34 demographic rating?
A 62 year old is just as "human" as a 25 year old? It should't matter what their age is.
I think humans should be valued based upon their weight, just like on the fishing competition shows. BTW, I agree completely with you that it is odd to complain about hispanic viewers not being as valued as other viewers while trying to use the 18-34 demo only to demonstrate their importance vs. other networks. |
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quote: Originally posted by mushu_jj:
There will still be room. There will only be two comedies so at least Reaper would have room for Fridays.
Reaper would make a good pairing with sitcoms. However, if CW plans to do that, they most certainly should keep EHC/AiA over EHC/Game. The Game is trying to be more like Girlfriends and developing 'real life drama' inside their sitcom. that makes it less than compatible with EHC/Reaper. Side note: I wonder if Girlfriends getting a sendoff without a final could be linked back to managements anger over the lawsuit that The Game/Girlfriends creator, Mara Brock Akil, caused? Only <1 week left before we find out what the Upfronts bring. |
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quote: Originally posted by Obveeus: quote: Originally posted by mushu_jj:
There will still be room. There will only be two comedies so at least Reaper would have room for Fridays.
Reaper would make a good pairing with sitcoms. However, if CW plans to do that, they most certainly should keep EHC/AiA over EHC/Game. The Game is trying to be more like Girlfriends and developing 'real life drama' inside their sitcom. that makes it less than compatible with EHC/Reaper. Side note: I wonder if Girlfriends getting a sendoff without a final could be linked back to managements anger over the lawsuit that The Game/Girlfriends creator, Mara Brock Akil, caused? Only <1 week left before we find out what the Upfronts bring.
I agree with Obveeus...if it comes down to Aliens in America vs. The Game, Aliens is the better choice going forward, especially if it's to be sandwiched between Everybody Hates Chris and Reaper. This line-up might work well for The CW on Sundays Fridays. |
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quote: Originally posted by Walter:
I'm thinking.....
Mondays
8:00pm Rules...
8.30pm BBT
9:00pm 2.5 Men
9.30pm New Comedy
10:00pm CSI:M
Wedsdays
8:00pm HIMYM
8:30pm New Comedy
9:00pm CM
10:00pm CSI (Not NY)
Thursday
8:00pm Survivor
9:00pm CSI: NY
10:00pm Without a Trace
Fridays
8:00pm Ghost Wisperer
9:00pm Shark
10:00pm Numbers
Saturdays
8:00pm Moonlight
9:00pm Game Show
10:00pm 48 Hour Mystery
Sunday
7:00pm 60 minutes
8:00pm Old Christine
8:30pm New Comedy
9:00pm Cold Case
10:00pm Amazing Race
Rules on at 8 will be risky, since it has never aired without the 2.5 men lead-in before. BBT would be a better option to start off the night. What I really don't get is, why move CSI: off Thurday and put the lower rated CSI: NY in its slot. And also Moonlight on Saturday, I don't the audience is home for ML on this night. The demo will be hoorible. And last but not least, I don't think TAR will benefit at all by moving it to a later time period. Last season it also lead-out off the older skewing 60 Minutes, but now if there's a football over-run the show's audience, which is mostly familes I believe, will be asleep by the time the episode begins. |
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| Posts: 189 | Location: Amsterdam, NL | Registered: 03 December 2006 | |
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