Saturday 8/23/08
-Total Viewers:
NBC: 16.82 million, CBS: 4.82, Fox: 4.43, ABC: 3.31
-Adults 18-49:
NBC: 5.1 rating/16 share, CBS and Fox: 1.5/ 5 each, ABC: 0.9/ 3
Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.
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-Ratings Breakdown:
NBC, of course, won Saturday with the final night of competition on the 2008 Summer Olympics from Beijing at an average 16.82 million viewers and a 5.1 rating/16 share in prime-time. Here is the half-hour breakdown:
2008 Summer Olympics
8:00 p.m. – Viewers: 10.08 million, A18-49: 2.6/10
8:30 p.m. – Viewers: 12.02 million, A18-49: 3.2/11
9:00 p.m. – Viewers: 13.09 million, A18-49: 3.6/12
9:30 p.m. – Viewers: 17.27 million, A18-49: 5.2/16
10:00 p.m. – Viewers: 17.68 million, A18-49: 5.4/17
10:30 p.m. – Viewers: 16.82 million, A18-49: 6.3/20
Comparably, NBC beat the three competing networks combined on Saturday by 4.27 million viewers and 31 percent among adults 18-49.
NFL Preseason Football on CBS, Pittsburgh at Minnesota, finished a very distant second overall with an approximate 4.82 million viewers and a 1.5/ 3 among adults 18-49 (tied with Fox) from 8-11 p.m. Fox aired its perennial combination of Cops (Repeat, Viewers: #3, avg. 4.11 million; A18-49: #3, avg. 1.4/ 5) and America’s Most Wanted (Viewers: #3, 4.75 million; A18-49: #2, 1.6/ 5). And ABC ran repeat theatrical Madagascar (Viewers: #4, 3.67 million; A18-49: #4, 1.4/ 4 from 8-10 p.m.) and a repeat of Eli Stone (Viewers: #4, 2.59 million; A18-49: #4, 0.6/ 2) at 10 p.m. Once again, it was all about NBC.