Prime-Time Ratings:
Wednesday 8/20/08
-Total Viewers:
NBC: 24.32 million, CBS: 5.69, Fox: 3.87, ABC: 3.78, CW: 796,000
-Adults 18-49:
NBC: 8.1 rating/23 share, CBS: 1.4/ 4, ABC: 1.3/ 4, Fox: 1.2/ 3, CW: 0.3/ 1
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-Ratings Breakdown:
NBC’s Beijing Summer Olympics steamroller continued, with 24.32 million viewers and n 8.1 rating/23 share for the prime-time (8-11 p.m.) portion. Take a look at the half-hour breakdown:
2008 Summer Olympics (NBC)
8:00 p.m. – Viewers: 18.24 million, A18-49: 5.5/18
8:30 p.m. – Viewers: 22.00 million, A18-49: 6.9/21
9:00 p.m. – Viewers: 26.18 million, A18-49: 8.5/23
9:30 p.m. – Viewers: 25.65 million, A18-49: 8.5/22
10:00 p.m. – Viewers: 29.92 million, A18-49: 10.6/29
10:30 p.m. – Viewers: 23.98 million, A18-49: 8.4/24
Comparably, the Olympics beat the four competing networks combined by 10.18 million viewers and 93 percent among adults 18-49.
CBS finished a distant second overall with its combination of The Greatest American Dog (Viewers: #2, 5.12 million; A18-49: #4, 1.3/ 4), a repeat of Criminal Minds (Viewers: #2, 5.89 million; A18-49: #2, 1.6/ 4) and a repeat of CSI: NY (Viewers: #2, 6.06 million; A18-49: #2, 1.5/ 5). As much as I personally like non-scripted programming, watching an innocent dog being “expelled” on The Greatest American Dog is just too much to take!
ABC aired repeats of Wife Swap (Viewers: #4, 3.55 million; A18-49: #2t, 1.4/ 4) and Supernanny (Viewers: #3, 3.72 million; A18-49: #3, 1.3/ 3) from 8-10 p.m., leading into Primetime Crime at a third-place 4.07 million viewers and a 1.4/ 4 among adults 18-49 at 10 p.m. Don’t forget that Wife Swap and Superanny move into the Friday 8-10 p.m. block this fall. From a programming standpoint, that is a smart move.
Fox aired repeats of Bones (Viewers: #3, 4.74 million; A18-49: #2t, 1.4/ 4), which moves into the Wednesday 8 p.m. hour this fall, and another episode of Terminator: The Sarah Connor Chronicles (Viewers: #4, 3.01 million; A18-49: #4, 1.1/ 3). And the CW capped off Wednesday with repeats of America’s Next Top Model (Viewers: #5, 977,000, A18-49: #5, 0.3/ 1) and Pussycat Dolls Present: Girlicious (Viewers: #5, 615,000; A18-49: #5, 0.3/ 1). No…it does not get much lower than that! But, optimistically speaking, it is now only 12 days until the debut of the new 90210 on the CW. I hear that Kelly and Brenda will be temporary roomies!
Source: Nielsen Media Research data (R = repeat)