Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 27 percent at this same point last year to approximately 33 percent at present, the overall results may be negatively impacted.
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-Friday’s Winners (keeping in mind the expectations are lower): Ghost Whisperer (CBS), Smallville (CW), Medium (CBS), Numb3rs (CBS), 20/20 (ABC)
-Friday’s Losers (excluding repeats): Supernanny (ABC), Shark Tank (ABC), The Jay Leno Show (NBC)
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-Ratings Breakdown: It was a clean, albeit non-spectacular Friday victory for CBS with its combination of Ghost Whisperer (Viewers: 8.77 million; A18-49: 2.2 rating/7 share), compatible Medium (Viewers: 9.10 million; A18-49: 2.2/ 6) and Numb3rs (Viewers: 9.18 million; A18-49: 2.0/ 6), which will be replaced in early April with upcoming Jerry Bruckheimer drama Miami Medical. CBS finished first in both total viewers and adults 18-49 in each of the six half-hours.
Second overall in both categories was ABC with its line-up of Supernanny (Viewers: #3, 5.39 million; A18-49: #3, 1.5/ 5), the season (or, more likely, series) finale of Shark Tank (Viewers: #3, 4.66 million; A18-49: #4, 1.4/ 4) and 20/20 (Viewers: #2, 8.66 million; A18-49: #2, 1.8/ 6), which built by a hefty 4-million viewers and 29 percent among adults 18-49 out of Shark Tank. As a reminder, Wife Swap will be returning in place of Supernanny on March 26.
Elsewhere, NBC finished third overall in total viewers and fourth in the demo with its combination of a repeat of Law & Order (Viewers: #2, 5.64 million; A18-49: #4t, 1.1/ 3), Dateline (Viewers: #2, 6.49 million; A18-49: #3, 1.5/ 5) and canceled The Jay Leno Show (Viewers: #3, 4.46 million; A18-49: #3, 1.2/ 4), which officially concludes this coming Tuesday, Feb. 9 after 95 monotonous episodes. Look for the debut of reality series Who Do You Think You Are? on NBC on March 5 at 8 p.m., followed by a two-hour edition of Dateline.
Fox was just the opposite of NBC -- fourth in total viewers and third among adults 18-49 -- care of a repeat of House (Viewers: #4, 3.85 million; A18-49: #3, 1.3/ 4) and Kitchen Nightmares (Viewers: #4, 4.13 million; A18-49: #2, 1.8/ 5), which built out of the House encore by 38 percent in the demo.
Capping off the evening for The CW was a two-hour edition of veteran Smallville at 2.77 million viewers and a 1.2/ 4 in the demo from 8-10 p.m., the network’s highest rated Friday since Sept. 2008. Take a look at the half-hour breakdown:
Kitchen Nightmares (Viewers: #4, 4.13 million; A18-49: #2, 1.8/ 5), which built out of the House encore by 38 percent in the demo. Shark Tank (Viewers: #3, 4.66 million; A18-49: #4, 1.4/ 4)
I guess the better numbers for Kitchen Nightmares pulled away some of the younger audience from Shark Tank. I really hope ABC considers ordering more episodes of Shark Tank!
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I don't know, give that this was their big 2 hour TV event and was promoted like crazy since November. I'd say these ratings are a bit disappointing.
quote:
Originally posted by Marc Berman: Capping off the evening for The CW were two original episodes of veteran Smallville at an average 2.77 million viewers and a 1.2/ 4 in the demo from 8-10 p.m. Take a look at the half-hour breakdown:
While Smallville, of course, is down year-to-year from its former Thursday performance, it is unlikely anything else would perform better for The CW on troubled Friday.
Originally posted by morrigan: I don't know, give that this was their big 2 hour TV event and was promoted like crazy since November. I'd say these ratings are a bit disappointing.
quote:
Originally posted by Marc Berman: Capping off the evening for The CW were two original episodes of veteran Smallville at an average 2.77 million viewers and a 1.2/ 4 in the demo from 8-10 p.m. Take a look at the half-hour breakdown:
While Smallville, of course, is down year-to-year from its former Thursday performance, it is unlikely anything else would perform better for The CW on troubled Friday.
Source: Nielsen Media Research data
Uhh........what promotion? A crappy poster a few more commercials? I really wouldn't say is was promoted like crazy. GG and VD still had more promotion than Absolute Justice.
It is, however, better than anything else The CW would put there.
quote:
Originally posted by morrigan: I don't know, give that this was their big 2 hour TV event and was promoted like crazy since November. I'd say these ratings are a bit disappointing.
quote:
Originally posted by Marc Berman: Capping off the evening for The CW were two original episodes of veteran Smallville at an average 2.77 million viewers and a 1.2/ 4 in the demo from 8-10 p.m. Take a look at the half-hour breakdown:
While Smallville, of course, is down year-to-year from its former Thursday performance, it is unlikely anything else would perform better for The CW on troubled Friday.
Spread in TV Guide Magazine, write up in EW. 5 interviews with JH/Green Arrow, 4 interviews with ED/Lois. 3-4 interviews with Geoff Johns (DC Comic book dude and writer).
2 interviews with the producers and god knows how many interviews Michael Shanks did for this but I'd say at least 5
Plus they've been running the AJ trailer for months and took out a full page ad in every DC Comic released on Wednesday (or possibly last Wednesday).
IMO that is some serious promoting.
quote:
Originally posted by jamhexxx:
quote:
Originally posted by morrigan: I don't know, give that this was their big 2 hour TV event and was promoted like crazy since November. I'd say these ratings are a bit disappointing.
quote:
Originally posted by Marc Berman: Capping off the evening for The CW were two original episodes of veteran Smallville at an average 2.77 million viewers and a 1.2/ 4 in the demo from 8-10 p.m. Take a look at the half-hour breakdown:
While Smallville, of course, is down year-to-year from its former Thursday performance, it is unlikely anything else would perform better for The CW on troubled Friday.
Source: Nielsen Media Research data
Uhh........what promotion? A crappy poster a few more commercials? I really wouldn't say is was promoted like crazy. GG and VD still had more promotion than Absolute Justice.
In the comic book circles, there was heavy promotion in the stores and at the comic-ish sites. But, there is not much any of us can do if we are not Nielsen families except for spreading the word, of which I did. Perhaps the iTunes sales will do well.
CW should run Supernatural reruns on Friday just to see how they do. If Supernatural stays around for another season, I am sure that it will move nights and they might as well test it now. I would imagine that CW will use VD to help launch a new, promising show.
By the way, do you guys think that Fringe and Supernatural are killing each other in the ratings since a similar, if not same, demographic would likely watch both shows?
Except it does horrible in the 18-34W demo..it's season average is quite a bit less than a 1.0 and the Network Average is probably around 2.0 or higher
People keep saying that viewers don't matter only demos. People keep saying that the only demo that matters to The CW is the 18-34W demo. So, which is it? Do we judge by viewers? Do we judge by demo? If so than it should be the 18-34W for the CW and not the 18-49A, right?
quote:
Originally posted by Marc Berman: It is, however, better than anything else The CW would put there.
quote:
Originally posted by morrigan: I don't know, give that this was their big 2 hour TV event and was promoted like crazy since November. I'd say these ratings are a bit disappointing.
quote:
Originally posted by Marc Berman: Capping off the evening for The CW were two original episodes of veteran Smallville at an average 2.77 million viewers and a 1.2/ 4 in the demo from 8-10 p.m. Take a look at the half-hour breakdown:
While Smallville, of course, is down year-to-year from its former Thursday performance, it is unlikely anything else would perform better for The CW on troubled Friday.
Originally posted by morrigan: Spread in TV Guide Magazine, write up in EW. 5 interviews with JH/Green Arrow, 4 interviews with ED/Lois. 3-4 interviews with Geoff Johns (DC Comic book dude and writer).
2 interviews with the producers and god knows how many interviews Michael Shanks did for this but I'd say at least 5
Plus they've been running the AJ trailer for months and took out a full page ad in every DC Comic released on Wednesday (or possibly last Wednesday).
IMO that is some serious promoting.
quote:
Originally posted by jamhexxx:
quote:
Originally posted by morrigan: I don't know, give that this was their big 2 hour TV event and was promoted like crazy since November. I'd say these ratings are a bit disappointing.
quote:
Originally posted by Marc Berman: Capping off the evening for The CW were two original episodes of veteran Smallville at an average 2.77 million viewers and a 1.2/ 4 in the demo from 8-10 p.m. Take a look at the half-hour breakdown:
While Smallville, of course, is down year-to-year from its former Thursday performance, it is unlikely anything else would perform better for The CW on troubled Friday.
Source: Nielsen Media Research data
Uhh........what promotion? A crappy poster a few more commercials? I really wouldn't say is was promoted like crazy. GG and VD still had more promotion than Absolute Justice.
The typical fan doesn't go on websites (TWoP) or read comic books. Being in TV Guide and EW isn't anything new.
I see commercials for VD and GG on other networks. I didn't see one commercial for Absolute Justice on another network.
I have to agree... promotion wasn't all that crazy for smallville... they targeted a lot of the genre sites, so I'm sure DVR numbers will be pretty good with all the DC comic fans that don't watch the show.
Maybe it is not for us to judge. Ostroff is the one who makes the final decision, but it is hard to know what the criterion are since they seem to fluctuate on that network. I plan to just enjoy the shows while they are still on TV.
If they can keep the costs down and Tom Welling agrees to return, Smallville could be back next season.
quote:
Originally posted by blackfury: @morrigan
Maybe it is not for us to judge. Ostroff is the one who makes the final decision, but it is hard to know what the criterion are since they seem to fluctuate on that network. I plan to just enjoy the shows while they are still on TV.
Isn't that the whole point of this site? That's all we do here. Arguments over Castle, concern over Psyche, disagreements over Leno's ratings.
All I'm trying to figure out is what criteria we're supposed to use so I can apply it equally per network (with an apparent leniency to Friday night's).
quote:
Originally posted by blackfury: @morrigan
Maybe it is not for us to judge. Ostroff is the one who makes the final decision, but it is hard to know what the criterion are since they seem to fluctuate on that network. I plan to just enjoy the shows while they are still on TV.
