Originally posted by Naleyfanforver: stupid question time (I love that you guys are so patient with me)
What's the difference between My Network TV and the CW? Since they are both so small why is the CW ratings part of the ratings race and the My Network TV not?
CW and MNTV are both broadcast channels. CW is slightly less watched that Univision (the 5th most watched broadcast channel) but CW is still much more viewed than MNTV. As for why Marc covers CW and not MNTV, I'll give 3 reasons:
1. The primary reason is that MNTV does not have Nielsen release their daily ratings and demos so the info isn't always readily available.
2. CW gets coverage because of predigree. The merging of UPN and WB is a story of network survival/interest. Meanwhile, MNTV is the FOX owned station leftouts from that merger trying to quickly slap together something and call it 'network programming'.
3. MNTV is still not very popular, so if Marc covered it he might feel obligated to cover PBS and Telemundo and such other, smaller broadcast netwroks.
Originally posted by Naleyfanforver: stupid question time (I love that you guys are so patient with me)
What's the difference between My Network TV and the CW? Since they are both so small why is the CW ratings part of the ratings race and the My Network TV not?
CW and MNTV are both broadcast channels. CW is slightly less watched that Univision (the 5th most watched broadcast channel) but CW is still much more viewed than MNTV. As for why Marc covers CW and not MNTV, I'll give 3 reasons:
1. The primary reason is that MNTV does not have Nielsen release their daily ratings and demos so the info isn't always readily available.
2. CW gets coverage because of predigree. The merging of UPN and WB is a story of network survival/interest. Meanwhile, MNTV is the FOX owned station leftouts from that merger trying to quickly slap together something and call it 'network programming'.
3. MNTV is still not very popular, so if Marc covered it he might feel obligated to cover PBS and Telemundo and such other, smaller broadcast netwroks.
Gotcha. thanks for explaining for me :-)
The "pedigree" of MyNetworkTV, beyond the FOX-owned owned-and-operated station group, is comprised of roughly 1/3 former WB affiliates and 2/3 former UPN affiliates, with a few incremental additions.
When CBS-Paramount and Warner suddenly announced their merger into The CW, taking all the carryover programming from UPN and The WB, it was FOX that came to the rescue of the roughly 200 affiliates across America who were left high and dry, abandoned by their motherships.
FOX assembled this ragtag fleet of affiliates, experimented an innovative "no-repeats" programming strategy that included the very first English-language telenovellas programming. The telenovellas were ultimately judged to be a failure in the ratings (despite their relatively high W18-49 delivery), and yet in year-over-year comparisons, the telenovellas are actually on par or exceeding the households-share / viewership / A18-49 this years reality-movie-sports line-up.
They have not been the disaster that everyone seems to dismiss them as, especially when you consider they started off last fall with 12 fresh hours of programming that was a real throw of the dice. By comparison, The CW started off with 11.5 of its 13 hours being carryover hits from The WB and UPN.
