No it's not in their contracts. We are just speculating about what could work there.
quote:
Originally posted by Hawk-eye: Does the CW even have a contract with the local stations that carry the CW Network on Saturdays?
I know with the local station that I watch they usually show infomercials, sports, syndicated or other local programming. Since UPN, the WB and the new CW have all lost money, I can't imagine that the local affiliates have become rich off their programming either. Those infomercials, sports and other local programming are probably some of the few profit generating opportunities that these local affiliates have.
I can imagine the CW coming to the local affiliates and saying; "hey let us do for you on Saturday what we have done for you the rest of the week." I’d say thanks but no thanks.
This message has been edited. Last edited by: NYHunter,
Posts: 1543 | Location: NY | Registered: 17 November 2006
As the 2006-07 season grinds on, the emerging story is who is struggling their way out of last place, and who is lazily sliding towards becoming a last-place network.
Because of that dismal 2.9 A18-49 February Sweeps number, many think it is NBC on the downward spiral. Not altogether so. If we look at the 8-10 pm primetime hours where all three networks compete directly, over the last 5 nights Tuesdays to Saturdays, NBC has the best numbers and is the third place network, while ABC has fallen to fourth, just 1.5 million viewers ahead of The CW. Yes, even with ABC powerhouse Thursday numbers included, ABC is just eking out fourth place:
8:00 PM - 10:00 PM Tue-Wed-Thu-Fri-Sat (Feb.27-Mar.03), averages in viewers and A18-49 demo
No doubt about it, NBC is trending towards third place, with its steady-strong Mondays as a counterbalance to ABC's strong-but-weakening Sundays. Over the 16 half-hours Tuesday to Friday that ABC and The CW competed head-to-head, The CW won 7 half hours (the last three-quarters of America's Next Top Model, both hours of Smackdown), ABC won a mere 1 half-hour (George Lopez) and the networks tied in one hour (Gilmore Girls and AFHV). And that means ABC came last place in 11 half-hours over 20 half-hours 8-10 pm on Tuesdays to Saturdays.
Let's do some fun with the numbers. Let's take out the Thursday numbers, ABC's stongest night of the week:
8:00 PM - 10:00 PM Tue-Wed-Fri-Sat (Feb.27-Feb.28, Mar.02-03), averages in viewers and A18-49 demo
Yup, The CW becomes the fourth place network over the 8-10 pm hours, as measured by the demo advertisers count most dearly. ABC has the advantage over The CW in viewers, with a scant 280 thousand more viewers.
Finally, let's take out Tuesdays, and just look at three of the last four nights in primetime:
8:00 PM - 10:00 PM Wed-Fri-Sat (Feb.28, Mar.02-03), averages in viewers and A18-49 demo
Yes, maam. NBC in third, with The CW nipping at those Peacock feathers, just a mere 0.03 A18-49 behind NBC. And ABC clearly last, a half million viewers behind The CW, and almost 0.50 behind in the A18-49 demo. This is the point where the ABC spinmeisters must learn to start talking about how they trounced MyNetworkTV, because 5th place is a very uncomfortable place to be (just ask Ms. Ostroff).
And speaking of Ms. Ostoff, who takes such a pillorying by some on these boards, and who I have said many times has done a remarkable job fashioning a merged, growing network from two declining networks. Was it in her business plan to be closing in on third place in A18-49, less than six months after her newly merged network galloped out of the gates? I would surmise that was a second or even third season goal. If the A18-49 numbers are shaping up this good, the A18-34 numbers must be even causing CBS to bead sweat on its Tiffanied brow.
Yes, yes, yes, I know Dancing With The Stars is just around the corner. Now, more than ever in the last three years, the executives at The Alphabet must be linking hands in group prayer that the schedule saviour Dancing With The Stars can pull off her miraculous numbers for the fourth time in a row.
Memo to NBC and The CW:
If you want to solidify the trends that are shaping up for you, you need to pick a few sked stunts to blunt Dancing With The Stars on Mondays and Tuesdays, because if you can knock it down a notch or two, you could end the third quarter of the 2006-07 season in a tight three-way race with ABC in A18-49. Remember, even with its big household and viewer count, Dancing With The Stars isn't nearly so mammoth in A18-49. Her 5.62 / 4.81 Tuesday / Wednesday A18-49 demo numbers are poor sister to Heroes 6.27 A18-49 for originals.
And once summer comes, when ABC goes into it's poorly repeating episodes (and the umpteenth encore of The Green Mile), NBC and The CW can solidify their supremacy over The Alphabet.
This message has been edited. Last edited by: dumont,
Dumont, the CW may have had a good week when you look at the numbers for two hours on a few nights of the week, but when overall numbers, which are the most important are included (the 10pm hour added in as well as Sunday), then the CW falls way off. Not to mention, ABC was in repeats on Thursday, one of their strongest nights of the week. The CW, had not one, but two hours of its strongest show, Top Model. Their Friday night program also had one of its better nights. Finally, how can you include Saturday, when the CW doesn't program that evening, and why just look at 3 selected nights? It doesn't make sense. Sure, when you take the CW at its strongest hours and ABC at its weakest hours, its easy to see the CW victory. There's no surprise there. Now what I want to see is the averages on Monday and Thursday, that's it. Not only NBC, but also ABC (with Thursday repeats btw) would trounce the CW. Those Monday comedies are broadcast television's lowest rated programs. Smallville and Supernatural repeats do quite poorly. What is the CW going to do when they can't get Gilmore Girls back next year? Likely more rated stuff, and possibly another season of America's lowest rated drama, Veronica Mars. I think things are only going to get worse instead of better for the new green network. As for ABC, yes it is doing poorly in several time periods, but they're still overall doing much better than just a few years ago. Dancing will fix things on Monday and Tuesday in the coming weeks, and Wednesday should show signs of increases as Idol backs down to a half hour each week.
Originally posted by dumont demo: America Abandoning ABC For The CW?
And once summer comes, when ABC goes into it's poorly repeating episodes (and the umpteenth encore of The Green Mile), NBC and The CW can solidify their supremacy over The Alphabet.
The real question here is this: what happens when the CW has to go to repeats? If I recall, the network laid down and died over Christmas break. None of the CW programs repeat well, and Smackdown will also dip in the summer. Do you really think the new reality show Crowned will pull them ahead of ABC?
Originally posted by mushu_jj: Dumont, the CW may have had a good week when you look at the numbers for two hours on a few nights of the week, but when overall numbers, which are the most important are included (the 10pm hour added in as well as Sunday), then the CW falls way off. Not to mention, ABC was in repeats on Thursday, one of their strongest nights of the week. The CW, had not one, but two hours of its strongest show, Top Model. Their Friday night program also had one of its better nights. Finally, how can you include Saturday, when the CW doesn't program that evening, and why just look at 3 selected nights? It doesn't make sense. Sure, when you take the CW at its strongest hours and ABC at its weakest hours, its easy to see the CW victory. There's no surprise there. Now what I want to see is the averages on Monday and Thursday, that's it. Not only NBC, but also ABC (with Thursday repeats btw) would trounce the CW. Those Monday comedies are broadcast television's lowest rated programs. Smallville and Supernatural repeats do quite poorly. What is the CW going to do when they can't get Gilmore Girls back next year? Likely more rated stuff, and possibly another season of America's lowest rated drama, Veronica Mars. I think things are only going to get worse instead of better for the new green network. As for ABC, yes it is doing poorly in several time periods, but they're still overall doing much better than just a few years ago. Dancing will fix things on Monday and Tuesday in the coming weeks, and Wednesday should show signs of increases as Idol backs down to a half hour each week.
The CW is just trying to beat last year's numbers posted by the WB. It is nowhere near any of the 4 major nets.
quote:
Originally posted by mushu_jj:
quote:
Originally posted by dumont demo: America Abandoning ABC For The CW?
And once summer comes, when ABC goes into it's poorly repeating episodes (and the umpteenth encore of The Green Mile), NBC and The CW can solidify their supremacy over The Alphabet.
The real question here is this: what happens when the CW has to go to repeats? If I recall, the network laid down and died over Christmas break. None of the CW programs repeat well, and Smackdown will also dip in the summer. Do you really think the new reality show Crowned will pull them ahead of ABC?
Thanks vlis. I know ABC has their problems, but in no way is the CW going to surpass them, and Dawn Ostroff is dead meat if you ask me. Her record has been less than stellar in the past few seasons.
quote:
Originally posted by vlis: well said
quote:
Originally posted by mushu_jj: Dumont, the CW may have had a good week when you look at the numbers for two hours on a few nights of the week, but when overall numbers, which are the most important are included (the 10pm hour added in as well as Sunday), then the CW falls way off. Not to mention, ABC was in repeats on Thursday, one of their strongest nights of the week. The CW, had not one, but two hours of its strongest show, Top Model. Their Friday night program also had one of its better nights. Finally, how can you include Saturday, when the CW doesn't program that evening, and why just look at 3 selected nights? It doesn't make sense. Sure, when you take the CW at its strongest hours and ABC at its weakest hours, its easy to see the CW victory. There's no surprise there. Now what I want to see is the averages on Monday and Thursday, that's it. Not only NBC, but also ABC (with Thursday repeats btw) would trounce the CW. Those Monday comedies are broadcast television's lowest rated programs. Smallville and Supernatural repeats do quite poorly. What is the CW going to do when they can't get Gilmore Girls back next year? Likely more rated stuff, and possibly another season of America's lowest rated drama, Veronica Mars. I think things are only going to get worse instead of better for the new green network. As for ABC, yes it is doing poorly in several time periods, but they're still overall doing much better than just a few years ago. Dancing will fix things on Monday and Tuesday in the coming weeks, and Wednesday should show signs of increases as Idol backs down to a half hour each week.
Several comments concerning this whole ABC_CW thing posted by dumont. 1. Thank you dumont for examing some interesting data. 2. I generally agree with mushu_jj, The CW will not beat ABC at all anytime within the next 5 years, and i doubt anytime within the next 10 years. 3. Even with that being said, ABC still has lots of problems. Same as NBC. They are part of the big three. It's just unacceptable how many problems both these networks have. Their standards are higher then the CW, it is absolutely ridiculous that some of their programs (Knights of Prosperity, What About Brian, 30 Rock, etc) struggle to pull in 5-7 million. 4. Dawn, I believe has not done the best job, but she has not terrible. This whole CW project could have been a bigger mess. I think she stays. Moonves seems to have the most influence and he has faith in her. 5. If dumont is right about this then I will stare at the exact report that says so until the day The Simpsons is canceled.
Posts: 1543 | Location: NY | Registered: 17 November 2006
