Prime Time Ratings:
Friday 5/11/07

The following results are based on the fast national ratings (Live Plus Same Day data):

-Total Viewers:
CBS: 9.91 million, NBC: 7.30, ABC: 4.90, CW: 4.46, Fox: 3.64

-Adults 18-49:
CBS: 2.6 rating/9 share, NBC: 1.8/ 6, CW: 1.6/ 6, ABC: 1.4/ 5, Fox: 1.3/ 5

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-Friday’s Winners:
Nothing

-Friday’s Losers (excluding repeats):
Movie: Daddy Day Care (Fox), 20/20 (ABC)

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-Ratings Breakdown:
CBS won this lackluster third Friday of the May 2007 sweeps, with a first-place finish in total viewers and adults 18-49. NBC was second, followed by ABC and The CW tying for the No. three and four spots, respectively. Last was a repeat of theatrical Daddy Day Care on Fox.

The season-finale of CBS’ Ghost Whisperer kicked-off the evening with 9.09 million viewers and a 2.6 rating/11 share among adults 18-49 at 8 p.m. Second was the first half of a two-hour edition of NBC’s overused Dateline at 6.45 million viewers and a 1.5/ 6 among adults 18-49. Overall, Dateline averaged 6.84 million viewers and a 1.6/ 6 in the demo from 8-10 p.m. Also in the 8 p.m. hour was a repeat of ABC’s Grey’s Anatomy (Viewers: #3, 4.42 million; A18-49: #4, 1.3/ 5), while The CW and Fox performed as follows from 8-10 p.m.

Friday 8-10 p.m.
Friday Night Smackdown! (CW)
Viewers: 4.46 million (#4), A18-49: 1.6/ 6 (#3)

Movie: “Daddy Day Care” (Fox)
Viewers: 3.64 million (#5), A18-49: 1.3/ 5 (#5)

At 9 p.m., the probable final episode of CBS’ two-year-old Close to Home dominated with 10.45 million viewers and a 2.6/ 9 among adults 18-49. Shouldn’t something this relatively viable be able to find a home elsewhere? A 9 p.m. edition of ABC’s 20/20 (opposite Close to Home and the second half of Dateline, Friday Night Smackdown! and Daddy Day Care) scored a mere 4.23 million viewers (#4) and a last-place 1.1/ 4 in the demo.

CBS remained in the 10 p.m. winner’s circle, with Numb3rs at 9.90 million viewers and a 2.5/ 8 among adults 18-49. Second was NBC’s veteran Law & Order (Viewers: 8.22 million; A18-49: 2.3/ 7), followed by the regularly scheduled edition of ABC’s 20/20 at 6.05 million viewers and a 1.7/ 6 in the demo.

Source: Nielsen Media Research data

Not too bad for CBS...but The CW beating Fox??!?!?! GOOD GRIEF! ABC did quite bad last night as well.

FOX Maintains Lead After 16 Days of the May Sweep:

2007 A18-49 vs first 16 nights 2006 A18-49
(results weighted for extra hour on Sundays)

1. FOX 3.7 vs 4.2 (-12%)
2. ABC 3.5 vs 3.0 (+17%)
3. CBS 3.1 vs 3.8 (-18%)
4. NBC 2.4 vs 3.2 (-25%)
5. CW 1.3 vs. 1.3 (even to The WB)
6. MNT 0.4 vs 1.2 (-67% from UPN, first 15 nights only)
TOTAL 6 NETS: 14.3 vs. 16.6 (-14%)

FOX continued to hold on to first place and now leads ABC by just 0.2 in A18-49 after 16 days of the May Sweep.

CBS has now won three consecutive Fridays (its only other victory was a tie with ABC this past Monday), and it swept A18-49 and Households in all three hours last night, and yet CBS is rumoured to be considering putting Babylon Fields in place of Close to Home on this winning formula night.

ABC is the only broadcast network to show year-over-year improvement in A18-49 after 16 days of the May Sweep.

Isn't this the second week in a row that Close to home is CBS' number 1 show in viewers and in the demo 18-49. Close to home should move to Saturdays, if CBS wants to try something else in the 9PM hour on Fridays. Because there's clearly an audience for this show.

Game #25 is online. Don't hesitate to join in on the fun.

Also, if you'd like to chat, I'm online now - go to the TV Talk interactive chat room right now.

Marc, do you have the half hour numbers 8-10 for Ghost Whisperer and Close to Home?

quote:

Originally posted by TOTP:
Isn't this the second week in a row that Close to home is CBS' number 1 show in viewers and in the demo 18-49.

Viewers, yes. It was 5th (3rd on CBS) in the 18-49 demo last week though.

CBS are nuts cancelling C2H. For the 2nd week in a row is the number 1 show in viewers and now it's also number 1 in demos. CBS must really hate this show.

quote:

Originally posted by robert:
CBS are nuts cancelling C2H. For the 2nd week in a row is the number 1 show in viewers and now it's also number 1 in demos. CBS must really hate this show.

It appears that Close to Home won't be canceled, it is getting a 13 episodes order but probably won't start until mid-season or when a new show fails.

I'm glad the CW does well on Fridays!

Why don't CBS pair C2H with Cold Case? I think both shows have similar appeal.

Quite an impressive effort from Close to Home last night...it really stands out when it is the only show to crack 10 million viewers on the night.

I still think it would make a good addition to Lifetime.

quote:

Originally posted by tvfan300:
Quite an impressive effort from Close to Home last night...it really stands out when it is the only show to crack 10 million viewers on the night.

Ghost Whisperer
8:00 p.m. V: 8.65 million, A18-49: 2.4/10
8:30 p.m. V: 9.53 million, A18-49: 2.8/11

Close to Home
9:00 p.m. V: 10.28 million, A18-49: 2.6/ 9
9:30 p.m. V: 10.62 million, A18-49: 2.6/ 9

quote:

Originally posted by Red:
Marc, do you have the half hour numbers 8-10 for Ghost Whisperer and Close to Home?

quote:

Originally posted by TOTP:
Isn't this the second week in a row that Close to home is CBS' number 1 show in viewers and in the demo 18-49.

Viewers, yes. It was 5th (3rd on CBS) in the 18-49 demo last week though.

quote:

Originally posted by Marc Berman:
Close to Home
9:00 p.m. V: 10.28 million, A18-49: 2.6/ 9
9:30 p.m. V: 10.62 million, A18-49: 2.6/ 9

Will this be enough to save Close to Home?

Thanks so much Marc.

quote:

Originally posted by Marc Berman:
Ghost Whisperer
8:00 p.m. V: 8.65 million, A18-49: 2.4/10
8:30 p.m. V: 9.53 million, A18-49: 2.8/11

Close to Home
9:00 p.m. V: 10.28 million, A18-49: 2.6/ 9
9:30 p.m. V: 10.62 million, A18-49: 2.6/ 9