Originally posted by Pixley:
quote:
What are the ad rates for a repeat Episode of CSI and Grey's?
I'm not a media buyer, but I believe most advertisers buy schedules, not just episodes. In those schedules are a mix of shows, both originals and repeats. So, those figures are all factored into the cost of the buy -- but if you insist on having "Grey's Anatomy" in there, the price of the buy will go up. I know there's a lot of wheeling and dealing about certain shows.
To make a long story short, I think those ad rates would be for somebody walking in off the street who said "I want to buy one spot in 'Grey's'/'CSI'," but advertisers with multiple shows on their schedules don't actually pay that exact rate.
Therefore, in answer to your question: I believe there is no set ad rate for repeats (because nobody is going to walk in off the street and want to buy just one repeat)
Any media buyers on this forum who can confirm/deny my second-hand knowledge of their business?