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Posted Hide Post
quote:
Originally posted by TV-aholic:
quote:
Originally posted by lopez:
You dont care but the advertisers care.

GA is charging almost 60% more than CSI.. that's almost 1 million for 1 minute in promos only.

It's all about the money, not ratings. Wink
I've asked this more than once on this forum, and never got an aswer, but... What are the ad rates for a repeat Episode of CSI and Grey's?

I can't imagine an advertiser paying that large sum of money for a repeat of Greys that may be luck to draw 5 million viewers and a 1.4 in the demo.


And we agreed on this forum that overall a show like CSI brings more money to CBS than GA to ABC. And CSI will bring money to CBS even in 2020. I doubt GA or even Lost will do that
 
Posts: 3594 | Registered: 11 November 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
quote:
Please tell me where do i have to go to pick up those dollars you're talking about


LOL
 
Posts: 105 | Location: São Paulo, Brazil | Registered: 04 February 2007Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
quote:
If it got even 8 million, it would beat Prison Break and SCC. I'm not going to say it's toast yet. It still has a chance.


Second hour had a 3.1 in the demos. If it falls any lower than that on Monday it will be below SCC and PB.
 
Posts: 89 | Registered: 14 January 2008Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
quote:
Originally posted by Chimera:
quote:
Originally posted by Naleyfanforver:
that kind of money per each ad? If so, that's CRAZY!!


It's not crazy -- it's the television business. Those figures seem accurate to me.


I just had no idea that ads cost that much. I know they always talk about the Super Bowl ads being a crazy amount but I just never thought a normal broadcast was that high. amazing!
 
Posts: 268 | Registered: 19 March 2007Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
quote:
Originally posted by robert:
quote:
Originally posted by TV-aholic:
quote:
Originally posted by lopez:
You dont care but the advertisers care.

GA is charging almost 60% more than CSI.. that's almost 1 million for 1 minute in promos only.

It's all about the money, not ratings. Wink
I've asked this more than once on this forum, and never got an aswer, but... What are the ad rates for a repeat Episode of CSI and Grey's?

I can't imagine an advertiser paying that large sum of money for a repeat of Greys that may be luck to draw 5 million viewers and a 1.4 in the demo.


And we agreed on this forum that overall a show like CSI brings more money to CBS than GA to ABC. And CSI will bring money to CBS even in 2020. I doubt GA or even Lost will do that


In the long run, I agree, CSI is more profitable. In the short run, GA is more desirable.



 
Posts: 12979 | Registered: 23 September 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
quote:
Originally posted by robert:
quote:
Originally posted by lost_fan:
quote:
Originally posted by robert:
I' surprised at Lost;s numbers. They're still mediocre but at least it didn't fell after that horrible episode last week. Much better was yesterday's episode


If 5.4 in demo is just "mediocre" (especially when the leadin is only a 1.9) then that makes every show on CBS a flop of epic proportions, doesn't it?


Lost would kill for those 15-20 million viewers that CBS gets for many of their show


But in no way would it ever kill for those mid-3 demo ratings that shows like Cold Case, NCIS, and Without a Trace get.



 
Posts: 12979 | Registered: 23 September 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
quote:
Originally posted by TV-aholic:
quote:
Originally posted by Chimera:
quote:
Originally posted by robert:
quote:
Originally posted by lost_fan:
quote:
Originally posted by robert:
I' surprised at Lost;s numbers. They're still mediocre but at least it didn't fell after that horrible episode last week. Much better was yesterday's episode


If 5.4 in demo is just "mediocre" (especially when the leadin is only a 1.9) then that makes every show on CBS a flop of epic proportions, doesn't it?


Lost would kill for those 15-20 million viewers that CBS gets for many of their show


There's only a handful (or at most two handfuls) of shows getting that much in all of television, let alone just on CBS. And haven't you always said that the demo number is more important?

There's no guarantee that CBS will have more than 4 shows getting those types of numbers when they bring back new episodes...
On CBS, 2.5 men, CSI, WAT, CM, CSI-NY, CSI:Miami, NCIS, and maybe even Cold Case will top 12 million, should top 13 million and only two (2.5 Men and CC) will not top 14 million.

The Viewers will hungry and ready for fresh episodes of their favorites and they will premiere while everything else is still in repeats.


I think CSI:NY will fall to 12 million viewer levels, if not lower. I think WAT will struggle some going against Lost and get even more older skewing. Cold Case will have a hard time topping 12 million with Big Brother as a lead in. Criminal Minds going head to head against Idol will also likely lose viewers.



 
Posts: 12979 | Registered: 23 September 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
quote:
Originally posted by robert:
quote:
Originally posted by Chimera:
quote:
Originally posted by robert:
quote:
Originally posted by lost_fan:
quote:
Originally posted by robert:
I' surprised at Lost;s numbers. They're still mediocre but at least it didn't fell after that horrible episode last week. Much better was yesterday's episode


If 5.4 in demo is just "mediocre" (especially when the leadin is only a 1.9) then that makes every show on CBS a flop of epic proportions, doesn't it?


Lost would kill for those 15-20 million viewers that CBS gets for many of their show


There's only a handful (or at most two handfuls) of shows getting that much in all of television, let alone just on CBS. And haven't you always said that the demo number is more important?

There's no guarantee that CBS will have more than 4 shows getting those types of numbers when they bring back new episodes...


You've got it wrong. I've always said i don't care about demos


I really don't either but its certainly a positive asset, considering that all advertisers care about.



 
Posts: 12979 | Registered: 23 September 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
Nicely done vlis and you're right, Lost does better than all of those shows save for WAT originals and even those fall fairly low at times.
quote:
Originally posted by vlis:
dont think so:
 	day	date	network	show	Repeat	         Viewers 	 18-49 
week 1	Monday	09/24/07	cbs	Rules of Engagement		 12,230 	 4.5 
week 2	Monday	10/01/07	cbs	Rules of Engagement		 10,090 	 3.7 
week 3	Monday	10/08/07	cbs	Rules of Engagement		 10,680 	 3.8 
week 4	Monday	10/15/07	cbs	Rules of Engagement		 10,810 	 4.0 
week 5	Monday	10/22/07	cbs	Rules of Engagement		 10,822 	 3.9 
week 6	Monday	10/29/07	cbs	Rules of Engagement		 10,565 	 4.0 
week 7	Monday	11/05/07	cbs	Rules of Engagement		 10,768 	 4.0 
week 8	Monday	11/12/07	cbs	Rules of Engagement		 11,464 	 4.3 
week 9	Monday	11/19/07	cbs	Rules of Engagement		 11,480 	 4.2 
week 10	Monday	11/26/07	cbs	Rules of Engagement		 11,577 	 3.8 
week 11	Monday	12/03/07	cbs	Rules of Engagement	R	 9,780 	 3.2 
week 12	Monday	12/10/07	cbs	Rules of Engagement	r	 9,340 	 3.2 
week 14	Monday	12/24/07	cbs	Rules of Engagement	r	 4,540 	 1.5 
week 15	Monday	12/31/07	cbs	Rules of Engagement	r	 4,970 	 1.4 
week 16	Monday	01/07/08	cbs	Rules of Engagement	r	 7,860 	 2.8 
week17	Monday	01/14/08	cbs	Rules of Engagement	r	 8,420 	 2.7 
week 18	Monday	01/21/08	cbs	Rules of Engagement	r	 8,480 	 3.1 
week 19	Monday	01/28/08	cbs	Rules of Engagement	r	 5,160 	 1.7 
  

 	day	date	network	show		        Viewers 	 18-49 
week 6	Sunday	11/04/07	cbs	Amazing Race		 13,718 	 4.3 
week 7	Sunday	11/11/07	cbs	Amazing Race		 10,480 	 3.2 
week 8	Sunday	11/18/07	cbs	Amazing Race		 11,863 	 3.8 
week 9	Sunday	11/25/07	cbs	Amazing Race		 11,798 	 3.6 
week 10	Sunday	12/02/07	cbs	Amazing Race		 11,263 	 3.5 
week 11	Sunday	12/09/07	cbs	Amazing Race		 11,947 	 3.9 
week 13	Sunday	12/23/07	cbs	Amazing Race		 8,970 	 2.8 
week 14	Sunday	12/30/07	cbs	Amazing Race		 9,690 	 2.9 
week 15	Sunday	01/06/08	cbs	Amazing Race		 11,990 	 3.9 
week 16	Sunday	01/13/08	cbs	Amazing Race		 11,650 	 3.8 
week 18	Sunday	01/20/08	cbs	Amazing Race		 9,750 	 3.1 
  

 	day	date	network	show	Repeat	 Viewers 	 18-49 
week 1	Sunday	09/30/07	cbs	SHARK		 11,340 	 2.6 
week 2	Sunday	10/07/07	cbs	SHARK		 11,280 	 2.5 
week 3	Sunday	10/14/07	cbs	Shark		 11,060 	 2.6 
week 4	Sunday	10/21/07	cbs	Shark		 11,000 	 2.4 
week 5	Sunday	10/28/07	cbs	Shark		 10,260 	 2.3 
week 6	Sunday	11/04/07	cbs	Shark		 11,164 	 2.4 
week 7	Sunday	11/11/07	cbs	Shark		 11,460 	 2.6 
week 8	Sunday	11/18/07	cbs	Shark		 12,651 	 2.7 
week 9	Sunday	11/25/07	cbs	Shark		 10,075 	 2.5 
week 11	Sunday	12/09/07	cbs	Shark		 9,835 	 2.4 
week 14	Sunday	12/30/07	cbs	Shark	r	 6,860 	 1.6 
week 15	Sunday	01/06/08	cbs	Shark	r	 8,000 	 2.0 
week 18	Sunday	01/20/08	cbs	Shark	r	 7,440 	 1.5 
week 18	Sunday	01/27/08	cbs	Shark		 11,034 	 2.0 
week 19	Sunday	02/03/08	cbs	Shark	r	 4,120 	 0.6 
  
quote:
Originally posted by TV-aholic:
quote:
Originally posted by robert:
quote:
Originally posted by lost_fan:
quote:
Originally posted by robert:
I' surprised at Lost;s numbers. They're still mediocre but at least it didn't fell after that horrible episode last week. Much better was yesterday's episode


If 5.4 in demo is just "mediocre" (especially when the leadin is only a 1.9) then that makes every show on CBS a flop of epic proportions, doesn't it?


Lost would kill for those 15-20 million viewers that CBS gets for many of their show
Never thought of it in those terms. Yes, it has a little stronger Demo Rating, but Lost draws about the same number of EYES as Shark, Cold Case, Rules of Engagement, The Amazing Race, and An off night of Without a Trace.

But on ABC, its what... the #5 show for the net? Behind Greys, DH, EM:HE and DWtS



 
Posts: 12979 | Registered: 23 September 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
quote:
What are the ad rates for a repeat Episode of CSI and Grey's?


I'm not a media buyer, but I believe most advertisers buy schedules, not just episodes. In those schedules are a mix of shows, both originals and repeats. So, those figures are all factored into the cost of the buy -- but if you insist on having "Grey's Anatomy" in there, the price of the buy will go up. I know there's a lot of wheeling and dealing about certain shows.

To make a long story short, I think those ad rates would be for somebody walking in off the street who said "I want to buy one spot in 'Grey's'/'CSI'," but advertisers with multiple shows on their schedules don't actually pay that exact rate.

Therefore, in answer to your question: I believe there is no set ad rate for repeats (because nobody is going to walk in off the street and want to buy just one repeat)

Any media buyers on this forum who can confirm/deny my second-hand knowledge of their business? Smiler
 
Posts: 128 | Registered: 20 September 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
quote:
Originally posted by pisher:
There's not even half a handful that cost as much to produce as Lost, or have the kind of massive media hype Lost has enjoyed.


Actually the costs of the show are relatively low. They have been getting tax breaks and other incentives from the Hawaii government since they threated to move the show out of Hawaii towards the end of Season 1. In season 3 the average cost of episodes was around $2.5 million whereas cost of an average episode of Pushing Daisies is $2.61million and ABC is content with pushing Daisies' 2.5-3demo that they gave it another season, they are positively ecstatic with Lost's 5+ demo and lower costs. Cost-wise it is at par perhaps even slightly cheaper then similar shows like Heroes.
 
Posts: 640 | Registered: 25 January 2007Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
There are 7-8 shows on CBS that do better (in viewers) than Lost
 
Posts: 3594 | Registered: 11 November 2006Reply With QuoteEdit or Delete MessageReport This Post
Picture of TV-aholic
Posted Hide Post
quote:
Originally posted by mushu_jj:
In the long run, I agree, CSI is more profitable. In the short run, GA is more desirable.
And I think that's the image of each network.

I've have always seen ABC (in the last 25 years or so) as a Network that has Hot shows that burn out Quickly. CBS may not have the "Hot Shows", but has been more stable and consistant with its programming.


===========================================================================


 
Posts: 15769 | Location: Indiana | Registered: 20 September 2006Reply With QuoteEdit or Delete MessageReport This Post
Posted Hide Post
Something very funny from a CW press release

The CW Network has set its new midseason schedule, featuring brand new episodes of its scripted series and several moves to new nights and time periods.

New episodes of freshman sensation "Gossip Girl" return to The CW schedule beginning Monday, April 21 (8:00-9:00p.m. ET). On April 7, "One Tree Hill" moves to its new night and time on Mondays (9:00-10:00p.m. ET), following "Gossip Girl" and creating a powerful night of drama for The CW.
 
Posts: 3594 | Registered: 11 November 2006Reply With QuoteEdit or Delete MessageReport This Post
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Posted Hide Post
quote:
Originally posted by mushu_jj:
I think CSI:NY will fall to 12 million viewer levels, if not lower. I think WAT will struggle some going against Lost and get even more older skewing. Cold Case will have a hard time topping 12 million with Big Brother as a lead in. Criminal Minds going head to head against Idol will also likely lose viewers.

1) CSI-NY will do well and will do about 13.4 - 14 million viewers when the new epsidoes returns.

2)Criminal Minds was drawing about 14 million last year vs. AI and will do about the same this spring.

3) We may see a spike for Cold Case since it will have some new episodes with NO DH epsidoes against it. Once DH returns with fresh wpisodes, it will settle back in the 12 million range (as long as Golf runovers don't kill it).

4) WAT will have about 3-4 weeks of nothing against it while it has fresh episodes, so it should do just fine. Will settle into its 14-15 million range after LOST returns.


===========================================================================


 
Posts: 15769 | Location: Indiana | Registered: 20 September 2006Reply With QuoteEdit or Delete MessageReport This Post
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